Question 1

Which of the following is the form of advertising in which sponsors pay to have their products seen in TV programs and movies?

Accepted Answer

A)  Billboarding 
B)  Integrated advertising 
C)  Product placement 
D)  Program exposure 
E)  Pseudo-consumerism 
A)  Billboarding 
B)  Integrated advertising 
C)  Product placement 
D)  Program exposure 
E)  Pseudo-consumerism

Question 2

In an attempt to minimize government oversight of advertising practices, the advertising industry established the Better Business Bureau in 1913.

Accepted Answer

A) True 
 B)False

Question 3

In what way did patent medicines and department stores figure prominently in advertising in the late 1800s?

Accepted Answer

In the late 1800s, patent medicines and

Question 4

Discuss developments in political advertising over the past fifty years.

Accepted Answer

Over the past fifty years, political adv

Question 5

Whom did the first ad agents serve and how did they operate?

Accepted Answer

The first advertising agents served news

Question 6

In advertising, ____________________ executives are client liaisons responsible for bringing in new business and managing the accounts of established clients.

Accepted Answer

The answer of In advertising, ____________________ executives are client liaisons...

Question 7

Google earns the most online advertising revenue.

Accepted Answer

A) True 
 B)False

Question 8

Channel One is an example of ______.

Accepted Answer

A)  an online service that tracks the success and placement of VNRs 
B)  a campaign finance reform initiative 
C)  a boutique agency 
D)  advertising in schools 
E)  an ABC subsidiary 
A)  an online service that tracks the success and placement of VNRs 
B)  a campaign finance reform initiative 
C)  a boutique agency 
D)  advertising in schools 
E)  an ABC subsidiary

Question 9

Which of the following statements about boutique advertising agencies is false?

Accepted Answer

A)  Designers and artists might have formed them in order to have more creative freedom. 
B)  Many have been bought up by larger agencies, but may still operate semi-independently. 
C)  They cater to large clients like Gap and Kmart, just like the mega-agencies do. 
D)  They are too small and don't have the staff to offer their clients personalized service. 
E)  All of the options are correct. 
A)  Designers and artists might have formed them in order to have more creative freedom. 
B)  Many have been bought up by larger agencies, but may still operate semi-independently. 
C)  They cater to large clients like Gap and Kmart, just like the mega-agencies do. 
D)  They are too small and don't have the staff to offer their clients personalized service. 
E)  All of the options are correct.

Question 10

A persuasive technique that tries to distance the product from a large manufacturer or parent company is called the ____________________.

Accepted Answer

disassocia

Question 11

Cigarette companies have had difficulty advertising and selling their product in foreign countries.

Accepted Answer

A) True 
 B)False

Question 12

About 80 percent of early newspaper and magazine advertisements covered three subjects: land sales, transportation announcements, and runaway slaves.

Accepted Answer

A) True 
 B)False

Question 13

In an ad showing a salesman talking about how his father taught him to be honest and hardworking and to understand the value of treating people fairly, auto manufacturer Ford demonstrates ______.

Accepted Answer

A)  an appeal to the bandwagon effect 
B)  propaganda 
C)  the plain-folks pitch 
D)  the famous-person testimonial 
E)  myth analysis 
A)  an appeal to the bandwagon effect 
B)  propaganda 
C)  the plain-folks pitch 
D)  the famous-person testimonial 
E)  myth analysis

Question 14

Which of the following is one of the WPP Group's top competitors?

Accepted Answer

A)  Omnicom 
B)  Ogilvy & Mather 
C)  J. Walter Thompson 
D)  Peterson Milla Hooks 
E)  None of the options are correct. 
A)  Omnicom 
B)  Ogilvy & Mather 
C)  J. Walter Thompson 
D)  Peterson Milla Hooks 
E)  None of the options are correct.

Question 15

The Children's Television Act of 1990 severely limits program-length commercials and ads promoting sugar-coated cereal.

Accepted Answer

A) True 
 B)False

Question 16

Which of the following is not a criticism usually leveled against political advertising?

Accepted Answer

A)  It is unfair that political ads help television stations make profits in election years. 
B)  Wealthy candidates and well-funded campaigns may get an unfair advantage. 
C)  Thirty-second ads are too short to deal with complex and important issues. 
D)  So-called "attack ads" may undermine citizens' confidence in the electoral process. 
E)  Television will not provide free blocks of time to politicians to express their views. 
A)  It is unfair that political ads help television stations make profits in election years. 
B)  Wealthy candidates and well-funded campaigns may get an unfair advantage. 
C)  Thirty-second ads are too short to deal with complex and important issues. 
D)  So-called "attack ads" may undermine citizens' confidence in the electoral process. 
E)  Television will not provide free blocks of time to politicians to express their views.

Question 17

The _____ department of a typical advertising agency collects consumer data.

Accepted Answer

The answer of The _____ department of a typical advertising...

Question 18

Even though boutique agencies give creative people the freedom to do good work, they haven't been able to attract any major clients.

Accepted Answer

A) True 
 B)False

Question 19

What is third-screen advertising, and why is it an appealing new venture for companies like Google and Apple?

Accepted Answer

Third-screen advertising refers to the p

Question 20

From the perspective of myth analysis, the primary purpose of most contemporary consumer advertising is to ______.

Accepted Answer

A)  provide price information 
B)  compare the product with its competitors 
C)  describe the product's ingredients 
D)  reassure buyers that using brand-name products will help them deal with their tensions and problems 
E)  None of the options are correct. 
A)  provide price information 
B)  compare the product with its competitors 
C)  describe the product's ingredients 
D)  reassure buyers that using brand-name products will help them deal with their tensions and problems 
E)  None of the options are correct.

Which of the following is the form of advertising in which sponsors pay to have their products seen in TV programs and movies?

In an attempt to minimize government oversight of advertising practices, the advertising industry established the Better Business Bureau in 1913.

In what way did patent medicines and department stores figure prominently in advertising in the late 1800s?

Discuss developments in political advertising over the past fifty years.

Whom did the first ad agents serve and how did they operate?

In advertising, ____________________ executives are client liaisons responsible for bringing in new business and managing the accounts of established clients.

Google earns the most online advertising revenue.

Channel One is an example of ______.

Which of the following statements about boutique advertising agencies is false?

A persuasive technique that tries to distance the product from a large manufacturer or parent company is called the ____________________.

Cigarette companies have had difficulty advertising and selling their product in foreign countries.

About 80 percent of early newspaper and magazine advertisements covered three subjects: land sales, transportation announcements, and runaway slaves.

In an ad showing a salesman talking about how his father taught him to be honest and hardworking and to understand the value of treating people fairly, auto manufacturer Ford demonstrates ______.

Which of the following is one of the WPP Group's top competitors?

The Children's Television Act of 1990 severely limits program-length commercials and ads promoting sugar-coated cereal.

Which of the following is not a criticism usually leveled against political advertising?

The _____ department of a typical advertising agency collects consumer data.

Even though boutique agencies give creative people the freedom to do good work, they haven't been able to attract any major clients.

What is third-screen advertising, and why is it an appealing new venture for companies like Google and Apple?

From the perspective of myth analysis, the primary purpose of most contemporary consumer advertising is to ______.

Mass Communication: a Critical Approach

The Internet, Digital Media, and Media Convergence

Digital Gaming and the Media Playground

Sound Recording and Popular Music

Popular Radio and the Origins of Broadcasting

Television and Cable: the Power of Visual Culture

Movies and the Impact of Images

Newspapers: the Rise and Decline of Modern Journalism

Magazines in the Age of Specialization

Books and the Power of Print

Public Relations and Framing the Message

Media Economics and the Global Marketplace

The Culture of Journalism: Values, Ethics, and Democracy

Media Effects and Cultural Approaches to Research

Legal Controls and Freedom of Expression

Filters

Exam 11: Advertising and Commercial Culture

Which of the following is the form of advertising in which sponsors pay to have their products seen in TV programs and movies?

In an attempt to minimize government oversight of advertising practices, the advertising industry established the Better Business Bureau in 1913.

In what way did patent medicines and department stores figure prominently in advertising in the late 1800s?

Discuss developments in political advertising over the past fifty years.

Whom did the first ad agents serve and how did they operate?

In advertising, ____________________ executives are client liaisons responsible for bringing in new business and managing the accounts of established clients.

Google earns the most online advertising revenue.

Channel One is an example of ______.

Which of the following statements about boutique advertising agencies is false?

A persuasive technique that tries to distance the product from a large manufacturer or parent company is called the ____________________.

Cigarette companies have had difficulty advertising and selling their product in foreign countries.

About 80 percent of early newspaper and magazine advertisements covered three subjects: land sales, transportation announcements, and runaway slaves.

In an ad showing a salesman talking about how his father taught him to be honest and hardworking and to understand the value of treating people fairly, auto manufacturer Ford demonstrates ______.

Which of the following is one of the WPP Group's top competitors?

The Children's Television Act of 1990 severely limits program-length commercials and ads promoting sugar-coated cereal.

Which of the following is not a criticism usually leveled against political advertising?

The _____ department of a typical advertising agency collects consumer data.

Even though boutique agencies give creative people the freedom to do good work, they haven't been able to attract any major clients.

What is third-screen advertising, and why is it an appealing new venture for companies like Google and Apple?

From the perspective of myth analysis, the primary purpose of most contemporary consumer advertising is to ______.

Mass Communication: a Critical Approach

The Internet, Digital Media, and Media Convergence

Digital Gaming and the Media Playground

Sound Recording and Popular Music

Popular Radio and the Origins of Broadcasting

Television and Cable: the Power of Visual Culture

Movies and the Impact of Images

Newspapers: the Rise and Decline of Modern Journalism

Magazines in the Age of Specialization

Books and the Power of Print

Public Relations and Framing the Message

Media Economics and the Global Marketplace

The Culture of Journalism: Values, Ethics, and Democracy

Media Effects and Cultural Approaches to Research

Legal Controls and Freedom of Expression

Filters