Exam 11: Advertising and Commercial Culture

In the advertising industry, there are about fourteen thousand mega-agencies in the United States.

Trying to persuade consumers that only a specific product can offer relief, the ____________________ appeal plays on people's insecurities.

Mega-agencies are not seen as a threat to the independence of smaller advertising firms.

The Ad Council produces public service announcements (PSAs) at no cost to the client.

Hidden or disguised print or visual messages are called ______.

In an effort to attract more viewers, the four major TV networks have reduced the number of commercials aired during prime time.

Ad agencies rarely use irritation advertising to sell products because people hate it and it doesn't work.

Commercial Alert is ______.

Television networks have been known to refuse to air issue-based advertising that might upset their traditional advertisers.

Which advertising strategy emerged because of corporate mergers and public distrust of impersonal and large corporations?

The advertising term _____ refers to attitudes, beliefs, interests, and motivations.

Along with patent medicine companies, what was another prominent newspaper advertiser in the 1890s?

In advertising, the association principle is ______.

What is an example of earned media on the Internet?

Some of the first American advertising agencies were space brokers, who bought space in newspapers and sold it to their clients.

According to historians, advertising has existed since 3000 B.C.E., when wooden or stone signs were placed outside shops in ancient Babylon.

Which of the following is a side effect of the growth of Internet advertising?

The ____________________ testimonial associates a product with the endorsement of a well-known person.

The high price of such consumer products as designer jeans and breakfast cereal can be attributed primarily to ______.

How do the common persuasive techniques used in advertising work?