Question 1

Individuals and organizations with extensive PR resources usually receive more coverage in the media than those without such PR resources.

Accepted Answer

A) True 
 B)False

Question 2

How did Edward Bernays affect public relations?

Accepted Answer

Edward Bernays, often referred to as the

Question 3

Women currently outnumber men by more than three to one in the public relations profession.

Accepted Answer

A) True 
 B)False

Question 4

The "Fresh Empire" campaign was designed to appeal to ___________.

Accepted Answer

A)  young urban professionals who smoke 
B)  young white females who smoke 
C)  senior adults who smoke 
D)  urban teens to avoid tobacco 
E)  All of the options are correct. 
A)  young urban professionals who smoke 
B)  young white females who smoke 
C)  senior adults who smoke 
D)  urban teens to avoid tobacco 
E)  All of the options are correct.

Question 5

A pseudo-event is ______.

Accepted Answer

A)  an unexpected and unplanned event 
B)  an exclusive gathering for society's most fashionable people 
C)  any activity held for the sole purpose of getting media coverage 
D)  any illegal fund-raising circumstance 
E)  any political event that occurred during the Cold War 
A)  an unexpected and unplanned event 
B)  an exclusive gathering for society's most fashionable people 
C)  any activity held for the sole purpose of getting media coverage 
D)  any illegal fund-raising circumstance 
E)  any political event that occurred during the Cold War

Question 6

Which of the following was William F. Cody's top publicity agent?

Accepted Answer

A)  "Poison Ivy" Lee 
B)  P. T. Barnum 
C)  Edward Bernays 
D)  Pierre Salinger 
E)  None of the options are correct. 
A)  "Poison Ivy" Lee 
B)  P. T. Barnum 
C)  Edward Bernays 
D)  Pierre Salinger 
E)  None of the options are correct.

Question 7

Though most news reporters won't easily admit it, they would have a harder time doing their job without the help of PR practitioners.

Accepted Answer

A) True 
 B)False

Question 8

How did BP respond to the Deepwater Horizon disaster of 2010?

Accepted Answer

A)  The chairman referred to the "small people" of the Gulf region. 
B)  They underestimated the amount of oil leaking. 
C)  They vowed to pay the cost of cleanup. 
D)  They created a TV commercial campaign to communicate their cleanup efforts. 
E)  All of the options are correct. 
A)  The chairman referred to the "small people" of the Gulf region. 
B)  They underestimated the amount of oil leaking. 
C)  They vowed to pay the cost of cleanup. 
D)  They created a TV commercial campaign to communicate their cleanup efforts. 
E)  All of the options are correct.

Question 9

Edward Bernays thought that in the hands of the right experts, leaders, and PR counselors, public opinion could be shaped and public support directed.

Accepted Answer

A) True 
 B)False

Question 10

Edward Bernays, who authored the first PR textbook, is more generally known for which of the following?

Accepted Answer

A)  Being the first to send exaggerated stories to the press about his clients and to use gossip and rumor as part of his campaigns 
B)  Staging the Boston Tea Party as the first PR event, using costumed protesters to add controversy to the political statement 
C)  Being the first to use social science research and psychology to stage events that associated a product with a particular attitude 
D)  Arguing that PR is about coercion, not consent 
E)  Being the first to warn the public about the dangers of smoking tobacco 
A)  Being the first to send exaggerated stories to the press about his clients and to use gossip and rumor as part of his campaigns 
B)  Staging the Boston Tea Party as the first PR event, using costumed protesters to add controversy to the political statement 
C)  Being the first to use social science research and psychology to stage events that associated a product with a particular attitude 
D)  Arguing that PR is about coercion, not consent 
E)  Being the first to warn the public about the dangers of smoking tobacco

Question 11

What is a pseudo-event? How does it relate to the manufacturing of news?

Accepted Answer

A pseudo-event is an event that is creat

Question 12

In advertising and public relations, ________________________ is a communication strategy that tries to manipulate public opinion to gain support for a special issue, program, or policy, such as a nation's war effort.

Accepted Answer

The answer of In advertising and public relations, ________________________ is...

Question 13

P. T. Barnum used gross exaggeration, fraudulent stories, and staged events to secure newspaper coverage for his clients, his American Museum, and his circus.

Accepted Answer

A) True 
 B)False

Question 14

________________________ was the practice of giving reporters free rail passes with the tacit understanding that they would write glowing reports about rail travel.

Accepted Answer

The answer of ________________________ was the practice of giving reporters...

Question 15

Journalists like Walter Lippmann worried that ______.

Accepted Answer

A)  they would lose their jobs to slick and savvy PR professionals 
B)  PR professionals lacked the professional detachment of journalists and held too much power over American public opinion 
C)  PR professionals would obstruct journalists' access to people in power, like politicians and company presidents 
D)  PR professionals were laughing at the "poor journalists" 
E)  All of the options are correct. 
A)  they would lose their jobs to slick and savvy PR professionals 
B)  PR professionals lacked the professional detachment of journalists and held too much power over American public opinion 
C)  PR professionals would obstruct journalists' access to people in power, like politicians and company presidents 
D)  PR professionals were laughing at the "poor journalists" 
E)  All of the options are correct.

Question 16

Which of the following refers to the process of attempting to influence the voting of lawmakers to support a company's or an organization's best interests?

Accepted Answer

A)  Lobbying 
B)  Deadheading 
C)  Outsourcing 
D)  Cultivation 
E)  Promotions 
A)  Lobbying 
B)  Deadheading 
C)  Outsourcing 
D)  Cultivation 
E)  Promotions

Question 17

Public relations is largely a male profession, with relatively few women practitioners.

Accepted Answer

A) True 
 B)False

Question 18

In 1929, Edward Bernays convinced women that smoking Colombian cigars was a symbol of their independence from men.

Accepted Answer

A) True 
 B)False

Question 19

In the 1880s, railroads rarely used bribery to get favorable news coverage.

Accepted Answer

A) True 
 B)False

Question 20

Ivy Ledbetter Lee and Edward Bernays believed that public opinion was rational and difficult to influence.

Accepted Answer

A) True 
 B)False

Individuals and organizations with extensive PR resources usually receive more coverage in the media than those without such PR resources.

How did Edward Bernays affect public relations?

Women currently outnumber men by more than three to one in the public relations profession.

The "Fresh Empire" campaign was designed to appeal to ___________.

A pseudo-event is ______.

Which of the following was William F. Cody's top publicity agent?

Though most news reporters won't easily admit it, they would have a harder time doing their job without the help of PR practitioners.

How did BP respond to the Deepwater Horizon disaster of 2010?

Edward Bernays thought that in the hands of the right experts, leaders, and PR counselors, public opinion could be shaped and public support directed.

Edward Bernays, who authored the first PR textbook, is more generally known for which of the following?

What is a pseudo-event? How does it relate to the manufacturing of news?

In advertising and public relations, ________________________ is a communication strategy that tries to manipulate public opinion to gain support for a special issue, program, or policy, such as a nation's war effort.

P. T. Barnum used gross exaggeration, fraudulent stories, and staged events to secure newspaper coverage for his clients, his American Museum, and his circus.

________________________ was the practice of giving reporters free rail passes with the tacit understanding that they would write glowing reports about rail travel.

Journalists like Walter Lippmann worried that ______.

Which of the following refers to the process of attempting to influence the voting of lawmakers to support a company's or an organization's best interests?

Public relations is largely a male profession, with relatively few women practitioners.

In 1929, Edward Bernays convinced women that smoking Colombian cigars was a symbol of their independence from men.

In the 1880s, railroads rarely used bribery to get favorable news coverage.

Ivy Ledbetter Lee and Edward Bernays believed that public opinion was rational and difficult to influence.

Mass Communication: a Critical Approach

The Internet, Digital Media, and Media Convergence

Digital Gaming and the Media Playground

Sound Recording and Popular Music

Popular Radio and the Origins of Broadcasting

Television and Cable: the Power of Visual Culture

Movies and the Impact of Images

Newspapers: the Rise and Decline of Modern Journalism

Magazines in the Age of Specialization

Books and the Power of Print

Advertising and Commercial Culture

Media Economics and the Global Marketplace

The Culture of Journalism: Values, Ethics, and Democracy

Media Effects and Cultural Approaches to Research

Legal Controls and Freedom of Expression

Filters

Exam 12: Public Relations and Framing the Message

Individuals and organizations with extensive PR resources usually receive more coverage in the media than those without such PR resources.

How did Edward Bernays affect public relations?

Women currently outnumber men by more than three to one in the public relations profession.

The "Fresh Empire" campaign was designed to appeal to ___________.

A pseudo-event is ______.

Which of the following was William F. Cody's top publicity agent?

Though most news reporters won't easily admit it, they would have a harder time doing their job without the help of PR practitioners.

How did BP respond to the Deepwater Horizon disaster of 2010?

Edward Bernays thought that in the hands of the right experts, leaders, and PR counselors, public opinion could be shaped and public support directed.

Edward Bernays, who authored the first PR textbook, is more generally known for which of the following?

What is a pseudo-event? How does it relate to the manufacturing of news?

In advertising and public relations, ________________________ is a communication strategy that tries to manipulate public opinion to gain support for a special issue, program, or policy, such as a nation's war effort.

P. T. Barnum used gross exaggeration, fraudulent stories, and staged events to secure newspaper coverage for his clients, his American Museum, and his circus.

________________________ was the practice of giving reporters free rail passes with the tacit understanding that they would write glowing reports about rail travel.

Journalists like Walter Lippmann worried that ______.

Which of the following refers to the process of attempting to influence the voting of lawmakers to support a company's or an organization's best interests?

Public relations is largely a male profession, with relatively few women practitioners.

In 1929, Edward Bernays convinced women that smoking Colombian cigars was a symbol of their independence from men.

In the 1880s, railroads rarely used bribery to get favorable news coverage.

Ivy Ledbetter Lee and Edward Bernays believed that public opinion was rational and difficult to influence.

Mass Communication: a Critical Approach

The Internet, Digital Media, and Media Convergence

Digital Gaming and the Media Playground

Sound Recording and Popular Music

Popular Radio and the Origins of Broadcasting

Television and Cable: the Power of Visual Culture

Movies and the Impact of Images

Newspapers: the Rise and Decline of Modern Journalism

Magazines in the Age of Specialization

Books and the Power of Print

Advertising and Commercial Culture

Media Economics and the Global Marketplace

The Culture of Journalism: Values, Ethics, and Democracy

Media Effects and Cultural Approaches to Research

Legal Controls and Freedom of Expression

Filters