Question 1

What are some socially responsible strategies that can be used during a crisis to help a PR specialist manage bad publicity?

Accepted Answer

During a crisis, a PR specialist can use

Question 2

_____ helped open the PR profession to women.

Accepted Answer

The answer of _____ helped open the PR profession to...

Question 3

The Internet presents mostly problems and few opportunities for public relations practitioners.

Accepted Answer

A) True 
 B)False

Question 4

The fact that PR professionals often move into journalism contributes to ongoing tensions between journalism and PR.

Accepted Answer

A) True 
 B)False

Question 5

What did the California Center for Public Health Advocacy hire a PR firm to help them do?

Accepted Answer

A)  Pass legislation banning soda and junk food from public schools 
B)  Pass legislation banning smoking in restaurants 
C)  Pass legislation requiring thirty minutes of exercise a day 
D)  Pass legislation banning the sale of foie gras 
E)  None of the options are correct. 
A)  Pass legislation banning soda and junk food from public schools 
B)  Pass legislation banning smoking in restaurants 
C)  Pass legislation requiring thirty minutes of exercise a day 
D)  Pass legislation banning the sale of foie gras 
E)  None of the options are correct.

Question 6

In the 2012 presidential campaign, president Obama made several PR gaffes that nearly cost him the election.

Accepted Answer

A) True 
 B)False

Question 7

According to the textbook, which of the following is not a potential problem for a democratic society posed by the practice of modern public relations?

Accepted Answer

A)  There is often little knowledge of behind-the-scenes public relations efforts. 
B)  Coverage gained through public relations efforts can get unwarranted credibility as news as opposed to identifiable advertising. 
C)  Spin doctors can reshape a politician's image until it bears little resemblance to reality. 
D)  Debate over key policy issues, such as going to war, can become exercises in public manipulation instead of public information. 
E)  There is a growing effort by major news organizations to carefully fact-check political advertising and expose lies and half-truths. 
A)  There is often little knowledge of behind-the-scenes public relations efforts. 
B)  Coverage gained through public relations efforts can get unwarranted credibility as news as opposed to identifiable advertising. 
C)  Spin doctors can reshape a politician's image until it bears little resemblance to reality. 
D)  Debate over key policy issues, such as going to war, can become exercises in public manipulation instead of public information. 
E)  There is a growing effort by major news organizations to carefully fact-check political advertising and expose lies and half-truths.

Question 8

Unlike publicity, which is sometimes outside a PR agency's control, ______ may help to focus a complex issue or a client's image.

Accepted Answer

A)  VNRs 
B)  PSAs 
C)  paid advertising 
D)  press releases 
E)  None of the options are correct. 
A)  VNRs 
B)  PSAs 
C)  paid advertising 
D)  press releases 
E)  None of the options are correct.

Question 9

The first public relations practitioners were theatrical press agents who staged stunts to get newspaper coverage for their clients.

Accepted Answer

A) True 
 B)False

Question 10

Former president Richard Nixon used PR techniques to restore his tarnished image after he left the White House.

Accepted Answer

A) True 
 B)False

Question 11

Reporters object to PR flacks who make it difficult for them to get access to people they want to interview.

Accepted Answer

A) True 
 B)False

Question 12

_____ lamented the influence of the PR profession on modern life.

Accepted Answer

The answer of _____ lamented the influence of the PR...

Question 13

Radio and television stations have been less willing to air public service announcements since the deregulation of broadcasting in the 1980s.

Accepted Answer

A) True 
 B)False

Question 14

Which statement best describes the current state of the public relations industry?

Accepted Answer

A)  There are over 7,000 public relations firms in the United States alone. 
B)  There are thousands of corporate, government, and nonprofit organizations that have their own PR departments. 
C)  A good deal of the money and power in the PR field flows through a handful of major multinational holding companies that often own several PR agencies. 
D)  Most independent public relations firms operate on a local or regional level. 
E)  All of the options are correct. 
A)  There are over 7,000 public relations firms in the United States alone. 
B)  There are thousands of corporate, government, and nonprofit organizations that have their own PR departments. 
C)  A good deal of the money and power in the PR field flows through a handful of major multinational holding companies that often own several PR agencies. 
D)  Most independent public relations firms operate on a local or regional level. 
E)  All of the options are correct.

Question 15

What are the sources of the antagonism between the journalism and public relations professions?

Accepted Answer

The sources of antagonism between the jo

Question 16

When celebrities or officials create situations solely to attract press attention and publicity, this is called a(n) ________________________.

Accepted Answer

The answer of When celebrities or officials create situations solely...

Question 17

_____ is a PR message used to gain support for a special issue or cause.

Accepted Answer

The answer of _____ is a PR message used to...

Question 18

The term flack is a derogatory term ______.

Accepted Answer

A)  coined by journalists to describe PR agents 
B)  coined by PR professionals to describe their clients 
C)  coined by PR professionals to describe journalists 
D)  coined by journalists to describe the people that PR agents protect 
E)  None of the options are correct. 
A)  coined by journalists to describe PR agents 
B)  coined by PR professionals to describe their clients 
C)  coined by PR professionals to describe journalists 
D)  coined by journalists to describe the people that PR agents protect 
E)  None of the options are correct.

Question 19

The PRSA tends to downplay ethical issues in public relations.

Accepted Answer

A) True 
 B)False

Question 20

Which statement about the relationship between public relations and social media sites is true?

Accepted Answer

A)  Corporate executives can cast themselves in a friendly role by sharing professional and personal observations. 
B)  Politicians strictly avoid using services like Twitter because of the chance of saying something damaging. 
C)  Facebook doesn't allow companies or politicians to have their own pages. 
D)  Wikipedia encourages PR firms to modify entries for their clients' benefit. 
E)  None of the options are correct. 
A)  Corporate executives can cast themselves in a friendly role by sharing professional and personal observations. 
B)  Politicians strictly avoid using services like Twitter because of the chance of saying something damaging. 
C)  Facebook doesn't allow companies or politicians to have their own pages. 
D)  Wikipedia encourages PR firms to modify entries for their clients' benefit. 
E)  None of the options are correct.

What are some socially responsible strategies that can be used during a crisis to help a PR specialist manage bad publicity?

_____ helped open the PR profession to women.

The Internet presents mostly problems and few opportunities for public relations practitioners.

The fact that PR professionals often move into journalism contributes to ongoing tensions between journalism and PR.

What did the California Center for Public Health Advocacy hire a PR firm to help them do?

In the 2012 presidential campaign, president Obama made several PR gaffes that nearly cost him the election.

According to the textbook, which of the following is not a potential problem for a democratic society posed by the practice of modern public relations?

Unlike publicity, which is sometimes outside a PR agency's control, ______ may help to focus a complex issue or a client's image.

The first public relations practitioners were theatrical press agents who staged stunts to get newspaper coverage for their clients.

Former president Richard Nixon used PR techniques to restore his tarnished image after he left the White House.

Reporters object to PR flacks who make it difficult for them to get access to people they want to interview.

_____ lamented the influence of the PR profession on modern life.

Radio and television stations have been less willing to air public service announcements since the deregulation of broadcasting in the 1980s.

Which statement best describes the current state of the public relations industry?

What are the sources of the antagonism between the journalism and public relations professions?

When celebrities or officials create situations solely to attract press attention and publicity, this is called a(n) ________________________.

_____ is a PR message used to gain support for a special issue or cause.

The term flack is a derogatory term ______.

The PRSA tends to downplay ethical issues in public relations.

Which statement about the relationship between public relations and social media sites is true?

Mass Communication: a Critical Approach

The Internet, Digital Media, and Media Convergence

Digital Gaming and the Media Playground

Sound Recording and Popular Music

Popular Radio and the Origins of Broadcasting

Television and Cable: the Power of Visual Culture

Movies and the Impact of Images

Newspapers: the Rise and Decline of Modern Journalism

Magazines in the Age of Specialization

Books and the Power of Print

Advertising and Commercial Culture

Media Economics and the Global Marketplace

The Culture of Journalism: Values, Ethics, and Democracy

Media Effects and Cultural Approaches to Research

Legal Controls and Freedom of Expression

Filters

Exam 12: Public Relations and Framing the Message

What are some socially responsible strategies that can be used during a crisis to help a PR specialist manage bad publicity?

_____ helped open the PR profession to women.

The Internet presents mostly problems and few opportunities for public relations practitioners.

The fact that PR professionals often move into journalism contributes to ongoing tensions between journalism and PR.

What did the California Center for Public Health Advocacy hire a PR firm to help them do?

In the 2012 presidential campaign, president Obama made several PR gaffes that nearly cost him the election.

According to the textbook, which of the following is not a potential problem for a democratic society posed by the practice of modern public relations?

Unlike publicity, which is sometimes outside a PR agency's control, ______ may help to focus a complex issue or a client's image.

The first public relations practitioners were theatrical press agents who staged stunts to get newspaper coverage for their clients.

Former president Richard Nixon used PR techniques to restore his tarnished image after he left the White House.

Reporters object to PR flacks who make it difficult for them to get access to people they want to interview.

_____ lamented the influence of the PR profession on modern life.

Radio and television stations have been less willing to air public service announcements since the deregulation of broadcasting in the 1980s.

Which statement best describes the current state of the public relations industry?

What are the sources of the antagonism between the journalism and public relations professions?

When celebrities or officials create situations solely to attract press attention and publicity, this is called a(n) ________________________.

_____ is a PR message used to gain support for a special issue or cause.

The term flack is a derogatory term ______.

The PRSA tends to downplay ethical issues in public relations.

Which statement about the relationship between public relations and social media sites is true?

Mass Communication: a Critical Approach

The Internet, Digital Media, and Media Convergence

Digital Gaming and the Media Playground

Sound Recording and Popular Music

Popular Radio and the Origins of Broadcasting

Television and Cable: the Power of Visual Culture

Movies and the Impact of Images

Newspapers: the Rise and Decline of Modern Journalism

Magazines in the Age of Specialization

Books and the Power of Print

Advertising and Commercial Culture

Media Economics and the Global Marketplace

The Culture of Journalism: Values, Ethics, and Democracy

Media Effects and Cultural Approaches to Research

Legal Controls and Freedom of Expression

Filters