Exam 4: Planning Business Messages

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Which of the following are elements in the writing phase of the three-step writing process?

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The scope of a business message pertains to

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When gathering information based on reports and company documents,a ________ is useful.

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As it applies to business communication,presenting information in a well-organized manner

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When you want to confirm,illuminate,or expand on the supporting points in a business message,use ________ if you believe that dramatic tension will stimulate your audience's interest.

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Briefly describe at least three factors to consider when choosing media for business messages.

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An effective communicator knows how to select the best combination of media and channels to reach his or her target audience.Identify the advantages and disadvantages of written medium with a digital channel.

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In most cases,a message should be deferred or canceled if

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In a business message,the range of information you present,the overall length,and the level of detail is known as your

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Completing the business message includes

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When sending a video to someone who will view it on a smartphone,________ may be a key concern for the mobile carrier and the customers alike.

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When allocating your time among the three stages of the writing process,you should use about a fourth of the time for planning,half the time for writing,and a quarter of the time for completing.

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Which of the following is a general category common to business communication?

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According to your textbook,all of the following except ________ are factors you must consider when choosing a medium for a persuasive business message.

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Briefly distinguish between the direct and indirect approaches to organizing business messages.

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A key advantage of oral communication is

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Planning is essential when writing business messages because it

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Whatever the length of your message,you should limit the number of major support points to roughly

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When you have to enter data on a mobile device,using ________ in public areas or shared offices can expose private message content and annoy anyone within earshot.

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If your audience will be skeptical of or resistant to your message,

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