Exam 13: Fieldwork

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In their guidelines on interviewing,the Council of American Survey Research Organizations suggests that interviewers do not reveal the identity of the ultimate client unless instructed to do so.

(True/False)

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Question 41

Which SPSS data entry product allows you to upload a copy of the questionnaire to a Web server so that data-entry operators or respondents can log on using a password and enter their results without having to install anything on their local machine?

(Multiple Choice)

4.8/5

(89)

Question 42

All of the following are commonly used probing techniques except ________.

(Multiple Choice)

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Question 43

In their guidelines on interviewing,the Council of American Survey Research Organizations suggests that interviewers have unnecessary side conversations with the respondent in an effort to make the respondent more comfortable.

(True/False)

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(84)

Question 44

To validate the study,the supervisors call 25 to 30 percent of the respondents to inquire whether the field workers actually conducted the interviews.

(True/False)

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Question 45

Training of field workers can be conducted by video conferencing or using the Internet.

(True/False)

5.0/5

(78)

Question 46

Which statement does not apply only to international research?

(Multiple Choice)

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Question 47

Which SPSS data entry product allows you to simply print the form after it has been designed for a mail survey or personal interviewing?

(Multiple Choice)

4.8/5

(84)

Question 48

Cheating involves falsifying part of a question or the entire questionnaire.

(True/False)

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(78)

Question 49

Which aspect of supervising field workers requires checking to see if the field procedures are being properly implemented?

(Multiple Choice)

4.8/5

(79)

Question 50

Which SPSS data entry product allows you to simulate a proper CATI system because you can prepopulate the data with the phone number and basic details of the respondent so the information appears as the operator moves through the list?

(Multiple Choice)

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(69)

Question 51

Indicators of quality data include all of the following except ________.

(Multiple Choice)

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Question 52

The general rule for recording answers to unstructured questions is to check the box that reflects the respondent's answer.

(True/False)

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(81)

Question 53

The evaluation of field workers should be based on the criteria of cost and time,response rates,quality of interviewing,and quality of data.

(True/False)

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(77)

Question 54

Which of the following is not one of the general qualifications of fieldworkers?

(Multiple Choice)

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Question 55

Showing 41 - 55 of 55

In their guidelines on interviewing,the Council of American Survey Research Organizations suggests that interviewers do not reveal the identity of the ultimate client unless instructed to do so.

Which SPSS data entry product allows you to upload a copy of the questionnaire to a Web server so that data-entry operators or respondents can log on using a password and enter their results without having to install anything on their local machine?

All of the following are commonly used probing techniques except ________.

In their guidelines on interviewing,the Council of American Survey Research Organizations suggests that interviewers have unnecessary side conversations with the respondent in an effort to make the respondent more comfortable.

To validate the study,the supervisors call 25 to 30 percent of the respondents to inquire whether the field workers actually conducted the interviews.

Training of field workers can be conducted by video conferencing or using the Internet.

Which statement does not apply only to international research?

Which SPSS data entry product allows you to simply print the form after it has been designed for a mail survey or personal interviewing?

Cheating involves falsifying part of a question or the entire questionnaire.

Which aspect of supervising field workers requires checking to see if the field procedures are being properly implemented?

Which SPSS data entry product allows you to simulate a proper CATI system because you can prepopulate the data with the phone number and basic details of the respondent so the information appears as the operator moves through the list?

Indicators of quality data include all of the following except ________.

The general rule for recording answers to unstructured questions is to check the box that reflects the respondent's answer.

The evaluation of field workers should be based on the criteria of cost and time,response rates,quality of interviewing,and quality of data.

Which of the following is not one of the general qualifications of fieldworkers?

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Casual Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Non Comparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Data Preparation

Frequency Distribution, cross-Tabulation, and Hypothesis Testing

Analysis of Variance and Covariance

Correlation and Regression

Discriminant and Logit Analysis

Factor Analysis

Cluster Analysis

Multidimensional Scaling and Conjoint Analysis

Structural Equation Modeling and Path Analysis

Report Preparation and Presentation

International Marketing Research

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