Exam 13: Fieldwork

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In their guidelines on interviewing,the Council of American Survey Research Organizations suggests that interviewers keep a tally on each terminated interview and the reason for each termination.

(True/False)

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Question 21

Supervisors can help interviewers with an inordinate number of refusals by listening to the introductions they use and providing immediate feedback.

(True/False)

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Question 22

Fieldwork is the sixth step in the marketing research process.

(True/False)

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Question 23

If you are receiving field worker training and are told to use an expectant pause or to reassure the respondent with comments like,"There are no right or wrong answers.We are just trying to get your opinions." then you are learning about which aspect of field worker training?

(Multiple Choice)

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Question 24

Discuss four of the probing techniques.

(Essay)

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Question 25

As a part of central office control,supervisors should keep a record of hours worked and expenses.

(True/False)

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Question 26

________ means verifying that the field workers are submitting authentic interviews.

(Multiple Choice)

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Question 27

When recording respondents' answers,interviewers should include all probes and comments.

(True/False)

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Question 28

The Council for Marketing and Opinion Research offered several guidelines for reducing refusal rates related to fieldwork.Which of the following is not one of those guidelines?

(Multiple Choice)

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Question 29

The evaluation of field workers should be based on which of the following criteria?

(Multiple Choice)

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Question 30

Field workers should be evaluated on which of the following?

(Multiple Choice)

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Question 31

"Do not summarize or paraphrase the respondent's answers." would be instructions included in the ________ aspect of field worker training?

(Multiple Choice)

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Question 32

Which of the following initial contact statements should be avoided?

(Multiple Choice)

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Question 33

The training of field workers is critical.Which of the following statements is not true regarding making the initial contact?

(Multiple Choice)

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Question 34

The quality of interviewing should be evaluated in terms of ________.

(Multiple Choice)

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Question 35

All fieldwork involves the selection,training,and supervision of persons who collect data.

(True/False)

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Question 36

Which statement is not true about probing?

(Multiple Choice)

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Question 37

The persons who design the research frequently collect marketing research data.

(True/False)

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Question 38

Which aspect of supervision ensures that the interviewers strictly follow the sampling plan rather than select sampling units based on convenience or accessibility?

(Multiple Choice)

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(76)

Question 39

Interviewers should record responses after the interview.

(True/False)

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Question 40

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Exam 13: Fieldwork

In their guidelines on interviewing,the Council of American Survey Research Organizations suggests that interviewers keep a tally on each terminated interview and the reason for each termination.

Supervisors can help interviewers with an inordinate number of refusals by listening to the introductions they use and providing immediate feedback.

Fieldwork is the sixth step in the marketing research process.

If you are receiving field worker training and are told to use an expectant pause or to reassure the respondent with comments like,"There are no right or wrong answers.We are just trying to get your opinions." then you are learning about which aspect of field worker training?

Discuss four of the probing techniques.

As a part of central office control,supervisors should keep a record of hours worked and expenses.

________ means verifying that the field workers are submitting authentic interviews.

When recording respondents' answers,interviewers should include all probes and comments.

The Council for Marketing and Opinion Research offered several guidelines for reducing refusal rates related to fieldwork.Which of the following is not one of those guidelines?

The evaluation of field workers should be based on which of the following criteria?

Field workers should be evaluated on which of the following?

"Do not summarize or paraphrase the respondent's answers." would be instructions included in the ________ aspect of field worker training?

Which of the following initial contact statements should be avoided?

The training of field workers is critical.Which of the following statements is not true regarding making the initial contact?

The quality of interviewing should be evaluated in terms of ________.

All fieldwork involves the selection,training,and supervision of persons who collect data.

Which statement is not true about probing?

The persons who design the research frequently collect marketing research data.

Which aspect of supervision ensures that the interviewers strictly follow the sampling plan rather than select sampling units based on convenience or accessibility?

Interviewers should record responses after the interview.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Casual Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Non Comparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Data Preparation

Frequency Distribution, cross-Tabulation, and Hypothesis Testing

Analysis of Variance and Covariance

Correlation and Regression

Discriminant and Logit Analysis

Factor Analysis

Cluster Analysis

Multidimensional Scaling and Conjoint Analysis

Structural Equation Modeling and Path Analysis

Report Preparation and Presentation

International Marketing Research

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