Exam 7: Casual Research Design: Experimentation

________ is a statistical design that allows for the statistical control of two non-interacting external variables in addition to the manipulation of the independent variable.

Briefly define internal and external validity.

A field environment is synonymous with actual market conditions.

The scientific concept of causality is complex."Causality" means something very different to the average person on the street than to a scientist.If the ordinary meaning of a statement is "X is the only cause of Y," its related scientific meaning is: ________.

The one-group pretest-posttest is a type of ________.These designs do not control for extraneous factors by randomization.

Experimental design is the set of experimental procedures specifying the test units and sampling procedures and all of the following except ________.

________ refers to an effect in which a prior measurement affects the test unit's response to the independent variable.

Descriptive survey studies do not meet all conditions required for causality.

EG: CG: R The true experimental design shown above is a ________ design.

Which of the following statements is a limitation of Latin square designs?

Which of the following statements is true when considering experimental versus non-experimental designs?

Explain the concept of causality as defined in marketing research and distinguish between the ordinary meaning and the scientific meaning of causality.

Independent variables are variables or alternatives that are manipulated and whose effects are measured and compared.

Explain the differences among preexperimental,true experimental,quasi-experimental,and statistical designs.

________ refers to an extraneous variable attributable to changes in the test units themselves that occur with the passage of time.

Experimental designs may be classified as preexperimental,true experimental,quasi-experimental,or statistical.

Experimentation is becoming increasingly important in marketing research,but there are limitations of time,cost,and administration of an experiment.

O1 O2 O3 O4 O5 X O6 O7 O8 O9 O10 The above design is an example of a ________.

Which statement is not true about simulated test markets?

In many countries,the marketing,economic,structural,information,and technological environments are not developed to the extent that they are in the United States.