Exam 16: Speaking to Persuade

When speaking to an audience from a high-context culture, a soft-sell approach would be a better persuasive strategy than a clear and direct approach.

Inoculation works best when audience members are involved in and care about an issue.

Define and describe the following types of proof: logos, pathos, ethos, and mythos. In your opinion, which type of proof is the most persuasive? Justify your argument.

In the Ethical Communication feature in Chapter 16, the authors note that there are hundreds of potential fallacies that can distort or invalidate persuasive messages. Identify and describe two of the three factors described in this feature that lead to most fallacies.

Which of the following terms refers to a claim supported by evidence and reasoning for or against a claim?

Evidence answers the question: "What is the argument trying to prove?"

Heuristics are true statements believed by most people.

Which of the following terms refers to an error in thinking that has the potential to mislead or deceive others?

Commercials about protecting your family from harm, donating to worthy causes, and demonstrating your love for someone succeed because they understand the power of

Lady Liberty's invitation from Emma Lazarus's poem, "Give me your tired, your poor…" taps into which of the forms of proof?

__________ is a place where the speaker and the audience meet without disagreeing.

Monroe's Motivated Sequence is useful for audience members who are uniformed, unconcerned, and unmotivated to listen.

In Rhetoric, Aristotle claims that the speaker's personal character may be the most effective means of persuasion the speaker has.

"There are 354 steps to reach the crown of the Statue of Liberty" is a claim of

The first step in Monroe's Motivated Sequence is the Attention Step; the last step is the Satisfaction Step.

"States should prohibit teenagers from using indoor tanning salons unless they have their parents' permission" is a claim of

According to Brehm's Psychological Reactance Theory, you can reduce the likelihood of a reactance response by avoiding strong, direct commands such as "don't," "stop," and "you must."

Persuasive proof that addresses the values, faith, and feelings that make up our social character, and is most often expressed in traditional stories, sayings, and symbols, is known as

According to Aristotle, "a speaker's __________ may almost be called the most effective means of persuasion he possesses."

Aristotle's term for emotional proof is