Exam 7: Business-To-Business B2bmarketing

The federal government is the largest single source of statistical information on business markets.

Your firm manufactures motorcycles for the consumer market.You purchase raw materials to build the motorcycles from a variety of suppliers in the United States and abroad.The volume of your raw materials purchases is a function of the customer demand for your firm's motorcycles.Which of the following best describes the type of demand your firm has for these raw materials?​

The term "reseller" is often used to describe marketing intermediaries who operate in trade industries.

The first stage in the eight-stage model of an organizational buying process involves:

Cotton and polyester are used in the production of permanent press clothing.If the supply of cotton is reduced,there will be an immediate effect on the demand for polyester.This relationship represents a(n):

Turning to outside vendors to provide goods or services that were formerly produced in-house is referred to as outsourcing.

As the demand for personal computers increases,the demand for microprocessor chips will also increase.This is an example of derived demand.

Match each item with the correct statement below. -The assessment of supplier performance in categories such as price,back orders,timely delivery,and attention to special requests is called _____.

In some cases,outsourcing and offshoring can reduce a company's ability to respond quickly to the marketplace.

Delhaise,a leading service provider in hospitality industry,segments its business clients based on the services required by them,in order to meet their specific requirements.They modify their services based on the needs of the clients.Which of the following segmentation approach is being employed by Delhaise?

Differentiate between offshoring and nearshoring.Which countries are preferred for these operations?

As compared to business-to-business marketing,consumer marketing puts greater emphasis on advertising.

​A new employee in your company is confused.She was hired to help with purchasing,but she's been told that she will be busiest after purchases have been concluded -- in other words,after vendors have been chosen and their goods have been supplied.Will this employee be involved in the organizational buying process?

Not-for-profit organizations are considered to be a part of the business market.

The primary purchasing need of an organization is meeting the demands of its own customers.

International buying centers often involve more participants than U.S.companies involve.

Which of the following is one of the four major categories that define the business market?

The primary motivation of government purchasing is to provide some form of public benefit such as national defense or pollution control.

What are the stages involved in a business buying process?

Centralized buying tends to emphasize short-term results rather than focusing on long-term relationships.