Question 1

Explain the steps to develop an organization's social media information systems (SMIS).

Accepted Answer

• The first step in developing an SMIS i

Question 2

Which of the following is a risk associated with using social media in human resources to form conclusions about employees?

Accepted Answer

A) loss of privacy of the employees 
B) loss of control over the employees 
C) decrease in efficiency of the evaluation process 
D) possibility of error on the site 
A) loss of privacy of the employees 
B) loss of control over the employees 
C) decrease in efficiency of the evaluation process 
D) possibility of error on the site

Question 3

The ________ revenue model successfully emerged on PC devices where there is plenty of space for lots of ads.

Accepted Answer

A) ad click 
B) data 
C) click-free 
D) ad pay 
A) ad click 
B) data 
C) click-free 
D) ad pay

Question 4

The first step that any organization should take to manage the risk of employee communication is to develop and publicize a(n)________ policy.

Accepted Answer

A) human resource 
B) insurance 
C) corporate social responsibility 
D) social media 
A) human resource 
B) insurance 
C) corporate social responsibility 
D) social media

Question 5

A(n)________ is an inducement to social media users for passing communications along through different tiers of communities in social media.

Accepted Answer

A) network motif 
B) viral hook 
C) folksonomy 
D) internet site 
A) network motif 
B) viral hook 
C) folksonomy 
D) internet site

Question 6

The three roles of organizational units in social media information system are users, testers, and developers.

Accepted Answer

A) True 
 B)False

Question 7

Define the three types of capital listed in business literature.

Accepted Answer

Business literature defines three types

Question 8

Marco recently bought a smartphone from Bluetex, a leading electronics company. He was very disappointed with the low battery backup of the phone and posted his reviews on Facebook. Steve, one of Marco's friends, had had a similar experience with Bluetex, and he added to Marco's negative comments about the product. The primary risk Bluetex faces in this situation is the ________.

Accepted Answer

A) loss of control 
B) loss of credibility 
C) lack of privacy 
D) lack of investment 
A) loss of control 
B) loss of credibility 
C) lack of privacy 
D) lack of investment

Question 9

Social media (SM)providers mostly host their SM presence using elastic servers in the cloud.

Accepted Answer

A) True 
 B)False

Question 10

According to Nan Lin, how does social capital add value?

Accepted Answer

According to Lin, social capital adds va

Question 11

Social media communities are formed based on mutual interests and transcend familial, geographic, and organizational boundaries.

Accepted Answer

A) True 
 B)False

Question 12

The first step in developing an SMIS (social media information system)for an organization is to identify the target audience.

Accepted Answer

A) True 
 B)False

Question 13

Information, influence, social credentials, and personal reinforcement add value to human capital.

Accepted Answer

A) True 
 B)False

Question 14

How do companies earn revenue from social media?

Accepted Answer

The two most common ways SM companies ge

Question 15

Explain the types of data in social media.

Accepted Answer

SM data falls into two categories: conte

Question 16

Which of the following statements is true about social CRM?

Accepted Answer

A) Customers likely to generate the most business get the most attention from the organization. 
B) All the customer relationship processes in social CRM are structured and controlled. 
C) Each customer crafts his or her own relationship with the company. 
D) Though relationships emerge from joint activity, companies control the customers. 
A) Customers likely to generate the most business get the most attention from the organization. 
B) All the customer relationship processes in social CRM are structured and controlled. 
C) Each customer crafts his or her own relationship with the company. 
D) Though relationships emerge from joint activity, companies control the customers.

Question 17

According to Nan Lin, social networks provide four forms of value: information, social credentials, personal reinforcement, and ________.

Accepted Answer

A) monetary benefit 
B) popularity 
C) influence 
D) security 
A) monetary benefit 
B) popularity 
C) influence 
D) security

Question 18

Define social media and social media information systems. Name the three SMIS organizational roles.

Accepted Answer

Social media (SM)is the use of informati

Question 19

Which of the following is true of online ad revenue?

Accepted Answer

A) Mobile ad clicks are more effective, on average, than PC clicks. 
B) Advertisers can find out who responds to ads but not how strongly. 
C) One of the principal means of attracting viewers is to provide low-cost content. 
D) Most ads on social media generate revenue only when customers click on them. 
A) Mobile ad clicks are more effective, on average, than PC clicks. 
B) Advertisers can find out who responds to ads but not how strongly. 
C) One of the principal means of attracting viewers is to provide low-cost content. 
D) Most ads on social media generate revenue only when customers click on them.

Question 20

Being linked to a network of highly regarded contacts is a form of ________.

Accepted Answer

A) social credential 
B) viral marketing 
C) crowdsourcing 
D) human capital 
A) social credential 
B) viral marketing 
C) crowdsourcing 
D) human capital

Explain the steps to develop an organization's social media information systems (SMIS).

Which of the following is a risk associated with using social media in human resources to form conclusions about employees?

The ________ revenue model successfully emerged on PC devices where there is plenty of space for lots of ads.

The first step that any organization should take to manage the risk of employee communication is to develop and publicize a(n)________ policy.

A(n)________ is an inducement to social media users for passing communications along through different tiers of communities in social media.

The three roles of organizational units in social media information system are users, testers, and developers.

Define the three types of capital listed in business literature.

Social media (SM)providers mostly host their SM presence using elastic servers in the cloud.

According to Nan Lin, how does social capital add value?

Social media communities are formed based on mutual interests and transcend familial, geographic, and organizational boundaries.

The first step in developing an SMIS (social media information system)for an organization is to identify the target audience.

Information, influence, social credentials, and personal reinforcement add value to human capital.

How do companies earn revenue from social media?

Explain the types of data in social media.

Which of the following statements is true about social CRM?

According to Nan Lin, social networks provide four forms of value: information, social credentials, personal reinforcement, and ________.

Define social media and social media information systems. Name the three SMIS organizational roles.

Which of the following is true of online ad revenue?

Being linked to a network of highly regarded contacts is a form of ________.

The Importance of Mis

Collaboration Information Systems

Strategy and Information Systems

Hardware, Software, and Mobile Systems

Database Processing

The Cloud

Processes, Organizations, and Information Systems

Business Intelligence Systems

Information Systems Security

Information Systems Management

Information Systems Development

Filters

Exam 8: Social Media Information Systems

Explain the steps to develop an organization's social media information systems (SMIS).

Which of the following is a risk associated with using social media in human resources to form conclusions about employees?

The ________ revenue model successfully emerged on PC devices where there is plenty of space for lots of ads.

The first step that any organization should take to manage the risk of employee communication is to develop and publicize a(n)________ policy.

A(n)________ is an inducement to social media users for passing communications along through different tiers of communities in social media.

The three roles of organizational units in social media information system are users, testers, and developers.

Define the three types of capital listed in business literature.

Social media (SM)providers mostly host their SM presence using elastic servers in the cloud.

According to Nan Lin, how does social capital add value?

Social media communities are formed based on mutual interests and transcend familial, geographic, and organizational boundaries.

The first step in developing an SMIS (social media information system)for an organization is to identify the target audience.

Information, influence, social credentials, and personal reinforcement add value to human capital.

How do companies earn revenue from social media?

Explain the types of data in social media.

Which of the following statements is true about social CRM?

According to Nan Lin, social networks provide four forms of value: information, social credentials, personal reinforcement, and ________.

Define social media and social media information systems. Name the three SMIS organizational roles.

Which of the following is true of online ad revenue?

Being linked to a network of highly regarded contacts is a form of ________.

The Importance of Mis

Collaboration Information Systems

Strategy and Information Systems

Hardware, Software, and Mobile Systems

Database Processing

The Cloud

Processes, Organizations, and Information Systems

Business Intelligence Systems

Information Systems Security

Information Systems Management

Information Systems Development

Filters