Exam 8: Social Media Information Systems

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Social media is static in nature, and its process flow can be designed initially by the organizations.

(True/False)
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Metrics that don't improve one's decision-making skills are commonly referred to as ________ metrics.

(Multiple Choice)
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The distributed revenue model offers users a basic service for free, and then charges a premium for upgrades or advanced features.

(True/False)
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One of the major sources of user-generated content (UGC)problems is inappropriate content.

(True/False)
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To an organization, the ________ is the likelihood that an entity in a relationship will do something that benefits the organization.

(Multiple Choice)
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Social ________ provide platforms that enable the creation of social networks, or social relationships among people with common interests.

(Multiple Choice)
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The more technical an organization, the ________ the social policies.

(Multiple Choice)
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Social media (SM)providers host the SM presence using ________ in the cloud.

(Multiple Choice)
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The primary risk of peer-to-peer support is loss of control.

(True/False)
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Responding to problematic content on social networking sites is best reserved for when the problematic content ________.

(Multiple Choice)
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A ________ is content structure that has emerged from the processing of many user tags in social media.

(Multiple Choice)
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Which of the following observations regarding the value of social capital is true?

(Multiple Choice)
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The term ________ means the more people use a site, the more value it has, and the more people will visit.

(Multiple Choice)
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Which of the following components of McAfee's Enterprise 2.0 Model involves the creation of enterprise content via blogs, wikis, discussion groups, presentations, and other social media platforms?

(Multiple Choice)
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Social media has been widely used in businesses-to-consumer (B2C)relationships to market product to end users.

(True/False)
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________ metrics keep track of goals achieved by an organization.

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Explain the advantage of using social networks to connect to those with more resources.

(Essay)
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Social media (SM)communities differ from communities in the past because SM communities are ________.

(Multiple Choice)
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Social CRM supports those customers who are likely to generate the most business.

(True/False)
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Enterprise 2.0 workers want applications to enable them to rate tagged content and to use the tags to predict content that will be of interest to them, a process McAfee refers to as ________.

(Multiple Choice)
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