Exam 8: Social Media Information Systems

Describe the roles of social media application providers.

An enterprise social network (ESN)is a software platform that uses social media to facilitate cooperative work of people within an organization.

According to Nan Lin, which of the following types of capital adds value through information, influence, and personal reinforcement?

Social media (SM)communities may provide better and faster problem solutions to complex supply chain problems.

________ measures the frequency that someone who clicks on an ad makes a purchase, "Likes" a site, or takes some other action desired by the advertiser.

Which of the following is a significant risk of using social media for inbound and outbound logistics?

The characteristics of McAfee's Enterprise 2.0 model are given by the acronym SLATES; L in SLATES stands for ________.

Success metrics are also known as ________.

A(n)________ is a software platform that uses social media to facilitate cooperative work of people within an organization.

The ________ revenue model offers users a basic service for free, and then charges a premium for upgrades or advanced features.

Stanley Courier Services faced major criticism on Twitter for misplacing important customer documents on multiple occasions, especially when a single customer's negative feedback snowballed into a wave of condemnation within days. Which of the following actions should the courier service take in this scenario?

In social CRM, the relationships between organizations and customers emerge in a dynamic process as both parties create and process content.

Ben is in his final term of college, and he plans to start working as soon as he graduates. He believes it will be beneficial for his career if he accompanies his dad on one of his business functions and gets acquainted with people in the corporate world. In this scenario, Ben is investing in his ________.

Explain the use of social CRM in sales and marketing activities.

According to Henk Flap, the ________ is determined by the number of relationships in a social network, by the strength of those relationships, and by the resources controlled by those related.

A folksonomy is a content structure that has emerged from the processing of many user tags.

The number of second- and first-tier community members on a social media site reduces exponentially.

Deleting problematic content on social networking sites is best reserved for content that is ________.

________, which refers to the matter on a social media (SM)site that is contributed by users, is the essence of SM relationships.

Most social media companies rely on ________ for revenue.