Question 1

A marketing information system provides an irregular and unstructured flow of information from internal sources within the organization.

Accepted Answer

A) True 
 B)False

Question 2

An informed guess or assumption about a certain problem or set of circumstances is known as

Accepted Answer

A) a description of the situation. 
B) good research design. 
C) a hypothesis. 
D) a reliable guess. 
E) managerial intuition. 
A) a description of the situation. 
B) good research design. 
C) a hypothesis. 
D) a reliable guess. 
E) managerial intuition.

Question 3

Why is it essential that a questionnaire be carefully designed and prepared? What problems can arise when a survey has not been well thought out?

Accepted Answer

A carefully constructed questionnaire is

Question 4

The manager of MegaMarket is interested in asking consumers what they think about the store's new layout and expanded produce selection. If the manager would like to obtain a high response rate and have the study conducted as quickly as possible, which data collection method would you recommend?

Accepted Answer

A) Mail survey 
B) Direct observation of consumers in the store 
C) Telephone survey 
D) Focus-group interview 
E) Shopping mall intercept interview 
A) Mail survey 
B) Direct observation of consumers in the store 
C) Telephone survey 
D) Focus-group interview 
E) Shopping mall intercept interview

Question 5

In which of the following sampling designs do all members of a population have an equal chance of being selected?

Accepted Answer

A) Stratified 
B) Nonprobability 
C) Quota 
D) Random 
E) Judgment 
A) Stratified 
B) Nonprobability 
C) Quota 
D) Random 
E) Judgment

Question 6

The observation method of research systematically examines and records secondary data information about the physical conditions, events, and overt behavior of respondents.

Accepted Answer

A) True 
 B)False

Question 7

Patricia Robertson is running for Congress from the Sixth District in her state. She is interested in knowing the intended choices of the voters. All the registered voters in her district would constitute the study's

Accepted Answer

A) experiment. 
B) dependent variable. 
C) population. 
D) independent variable. 
E) sample. 
A) experiment. 
B) dependent variable. 
C) population. 
D) independent variable. 
E) sample.

Question 8

Georgia-Pacific needs information about trends in housing starts and remodeling around the country. Since it will be difficult to collect _______ from the numerous locations, it decides to use _____ data from the U.S. Department of Commerce reports to get this information.

Accepted Answer

A) descriptive; primary 
B) exploratory; secondary 
C) primary; exploratory 
D) descriptive; secondary 
E) primary; secondary 
A) descriptive; primary 
B) exploratory; secondary 
C) primary; exploratory 
D) descriptive; secondary 
E) primary; secondary

Question 9

Scenario 5.2 Use the following to answer the questions.Colin Jackson recently purchased Blue Waters Adventures, a kayak and canoeing rental business near the Chatsworth River in Arizona. Blue Waters Adventures had been in operation for five years and was located in an ideal area. Even though the winters in the area can be cold, kayaking and canoeing activities are generally popular year-round. After two months of operation, it became clear why the previous owners had sold the business. While the business appeared to be ideally located, sales were extremely disappointing.
-Refer to Scenario 5.2. Colin developed a research design to aid his investigation. This design included a questionnaire that attempted to measure "outdoor activity preferences"; however, Colin's professor said that the questionnaire measured not "outdoor activity preferences" but something else. The professor was questioning the research design's

Accepted Answer

A) reliability. 
B) significance. 
C) truthfulness. 
D) corroboration. 
E) validity. 
A) reliability. 
B) significance. 
C) truthfulness. 
D) corroboration. 
E) validity.

A marketing information system provides an irregular and unstructured flow of information from internal sources within the organization.

An informed guess or assumption about a certain problem or set of circumstances is known as

Why is it essential that a questionnaire be carefully designed and prepared? What problems can arise when a survey has not been well thought out?

The manager of MegaMarket is interested in asking consumers what they think about the store's new layout and expanded produce selection. If the manager would like to obtain a high response rate and have the study conducted as quickly as possible, which data collection method would you recommend?

In which of the following sampling designs do all members of a population have an equal chance of being selected?

The observation method of research systematically examines and records secondary data information about the physical conditions, events, and overt behavior of respondents.

Patricia Robertson is running for Congress from the Sixth District in her state. She is interested in knowing the intended choices of the voters. All the registered voters in her district would constitute the study's

Georgia-Pacific needs information about trends in housing starts and remodeling around the country. Since it will be difficult to collect ___ from the numerous locations, it decides to use _ data from the U.S. Department of Commerce reports to get this information.

An Overview of Strategic Marketing

Planning, Implementing, and Evaluating Marketing Strategies

The Marketing Environment

Social Responsibility and Ethics in Marketing

Target Markets Segmentation and Evaluation

Consumer Buying Behavior

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Product Concepts, Branding and Packaging

Developing and Managing Products

Services Marketing

Marketing Channels and Supply-Chain Management

Retailing, Direct Marketing and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Setting Prices

Filters

Exam 5: Marketing Research and Information Systems

A marketing information system provides an irregular and unstructured flow of information from internal sources within the organization.

An informed guess or assumption about a certain problem or set of circumstances is known as

Why is it essential that a questionnaire be carefully designed and prepared? What problems can arise when a survey has not been well thought out?

The manager of MegaMarket is interested in asking consumers what they think about the store's new layout and expanded produce selection. If the manager would like to obtain a high response rate and have the study conducted as quickly as possible, which data collection method would you recommend?

In which of the following sampling designs do all members of a population have an equal chance of being selected?

The observation method of research systematically examines and records secondary data information about the physical conditions, events, and overt behavior of respondents.

Patricia Robertson is running for Congress from the Sixth District in her state. She is interested in knowing the intended choices of the voters. All the registered voters in her district would constitute the study's

Georgia-Pacific needs information about trends in housing starts and remodeling around the country. Since it will be difficult to collect _______ from the numerous locations, it decides to use _____ data from the U.S. Department of Commerce reports to get this information.

An Overview of Strategic Marketing

Planning, Implementing, and Evaluating Marketing Strategies

The Marketing Environment

Social Responsibility and Ethics in Marketing

Target Markets Segmentation and Evaluation

Consumer Buying Behavior

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Product Concepts, Branding and Packaging

Developing and Managing Products

Services Marketing

Marketing Channels and Supply-Chain Management

Retailing, Direct Marketing and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Setting Prices

Filters

Georgia-Pacific needs information about trends in housing starts and remodeling around the country. Since it will be difficult to collect ___ from the numerous locations, it decides to use _ data from the U.S. Department of Commerce reports to get this information.