Exam 2: Developing Successful Organizational and Marketing Strategies

industry refers to

Men's Wearhouse (MW)caters to the man who doesn't necessarily enjoy shopping.Its stores are located in shopping centers so that customers can get in and out quickly.Additionally,the MW targets the budget-conscious consumer with suit prices ranging from $250 to $500.Earnings rose 23% recently,indicating that the location of its stores and the pricing strategy both are part of MW's

Business firms pursue several different types of goals.A(n)__________ goal is when a firm seeks to balance the conflicting goals of stakeholders to promote their overall welfare,even at the expense of profits.

Figure 2-3c -According to Figure 2-3c above,which state has the highest number of monthly website visits?

way a company can benefit from implementing a market penetration strategy would be to

Today's organizations can be divided into two groups,which are

2008,about 80 percent of U.S.consumers owned a digital camera because it is easy to use,is relatively inexpensive,and allows images to be uploaded and shared online.And Kodak's sales of digital cameras have been good,moving from a "question mark" to a "cash cow." But in the near future,Kodak's digital camera sales may flatten due to high household penetration,the economic downturn,and increased competition.As a result,its new digital camera sales may come mostly as replacement sales for existing,not new customers.Kodak expects this SBU may become(may remain)a __________ in the near future.

1 in the strategic marketing process involves __________.

Today's organizations must be visionary-that is,they must

a marketing dashboard,a marketing manager can glance at all of the following EXCEPT:

Figure 2-5 -Consider Figure 2-5 above.A small family owns gelato business in the town's favorite place where parents and children stop on their way home from work to relax or school to play.However,the business owner is barely making ends meet.He experiments by purchasing a refrigerated cart and takes it to the local ball fields where he sells the gelato to the teams and their fans.Profits begin to rise.This is an example of a __________ strategy that would be found in quadrant __________.

Evergreen Air Center is the world's largest parking lot for unwanted commercial aircraft.Airlines pay from $750 to $5,000 monthly for the storage services provided by Evergreen.Prior to September 2001,the company had 140 discarded airplanes at its Arizona facilities and was growing at a rate of about six planes monthly with about two per month sold for parts and/or scrap metal.After calamity struck the airline industry in September 2001,the airlines have retired over 1,000 planes-many of which have found their way to Evergreen.Now the actual number of planes stored at Evergreen differs significantly from the prediction based on previous behavior in effect before September 2001.This difference is referred to as the __________.

2007,Kodak introduced a line of digital picture frames that allowed consumers to upload,store,and view digital images.In 2009,Kodak expanded its line with more than 11 items ranging in price from $60 to $180.By 2013,sales could approach 50 million units for market leader Kodak.According to the BCG growth-share matrix,this SBU is a __________.

Since its launch,Netflix has changed its "business model" in order to

Figure 2-5 -Consider Figure 2-5 above.A small family owns gelato business in the town's favorite place where parents and children stop on their way home from work to relax or school to play.However,the business owner is barely making ends meet.The adults who stop by are always complimenting him on his unusual gelato flavor selections.He decides to experiment by packaging his special spices into small packets that can be used at home as flavorings for dinner drinks.Profits begin to rise.This is an example of a __________ strategy that would be found in quadrant __________.

Medtronic is the world leader in producing heart pacemakers and other medical devices.Earl Bakken,Medtronic's founder,wrote its mission statement when he launched the firm over a half century ago.Summarize Medtronic's mission statement and comment as to why it is a good one.

a BCG growth-share matrix,a relative market share of 10× at the left end of the scale on its horizontal axis means that the SBU has 10 times the share of its largest competitor,whereas a relative market share of 0.1× at the right end of the scale on its horizontal axis means that

__________ for Lucent Technologies is "To use our unique capabilities to ensure that our customers thrive,our business grows,and we enrich the personal communications experience for people around the world."

purpose of business portfolio analysis is to

Figure 2-10 -Based on the sales revenue data shown in Figure 2-10 above,as a marketing manager for Kodak,you would MOST LIKELY conclude that