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  3. Study Set
    Marketing Study Set 11
  4. Exam
    Exam 2: Developing Successful Organizational and Marketing Strategies
  5. Question
    1 in the Strategic Marketing Process Involves __________
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1 in the Strategic Marketing Process Involves __________

Question 188

Question 188

Multiple Choice

1 in the strategic marketing process involves __________.


A) establishing the budget
B) developing the marketing program
C) setting goals
D) auditing the marketing plan
E) conducting a situation (SWOT) analysis

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