Question 1

nonprofit organization is

Accepted Answer

A)  a nongovernmental organization that serves its customers but does not have profit as an organizational goal. 
B)  a legal entity engaged in business activities solely with the intent of serving its employees without the intent of making a profit. 
C)  a publicly owned organization that serves the general population. 
D)  a group of people united through contractual or corporate ownership. 
E)  a privately owned organization that serves its customers to earn a profit so that it can survive. 
A)  a nongovernmental organization that serves its customers but does not have profit as an organizational goal. 
B)  a legal entity engaged in business activities solely with the intent of serving its employees without the intent of making a profit. 
C)  a publicly owned organization that serves the general population. 
D)  a group of people united through contractual or corporate ownership. 
E)  a privately owned organization that serves its customers to earn a profit so that it can survive.

Question 2

Which of the following is NOT an example of an industry?

Accepted Answer

A)  the computer industry 
B)  the automobile industry 
C)  the railroad industry 
D)  the government industry 
E)  the publishing industry 
A)  the computer industry 
B)  the automobile industry 
C)  the railroad industry 
D)  the government industry 
E)  the publishing industry

Question 3

& Jerry's is founded on and dedicated to a sustainable corporate concept of linked prosperity.Its mission consists of three interrelated parts: Ben & Jerry's social mission is to operate the Company in a way that actively recognizes the central role that business plays in society by

Accepted Answer

A)  promoting the quality concept through its commitment to making the finest ice cream. 
B)  giving its stakeholders the greatest possible input into company marketing decisions. 
C)  generating enough revenue to be a completely nonprofit organization. 
D)  donating 10% of its net profits to local charitable causes and an additional 5% to support producers that practice sustainable farming. 
E)  initiating innovative ways to improve the quality of life locally, nationally and internationally. 
A)  promoting the quality concept through its commitment to making the finest ice cream. 
B)  giving its stakeholders the greatest possible input into company marketing decisions. 
C)  generating enough revenue to be a completely nonprofit organization. 
D)  donating 10% of its net profits to local charitable causes and an additional 5% to support producers that practice sustainable farming. 
E)  initiating innovative ways to improve the quality of life locally, nationally and internationally.

Question 4

technique that managers use to quantify performance measures and growth targets to analyze its strategic business units (SBUs)as though they were a collection of separate investments is referred to as

Accepted Answer

A)  investment (ROI) analysis. 
B)  synergy analysis. 
C)  marketing audit. 
D)  diversification analysis. 
E)  business portfolio analysis. 
A)  investment (ROI) analysis. 
B)  synergy analysis. 
C)  marketing audit. 
D)  diversification analysis. 
E)  business portfolio analysis.

Question 5

Today's visionary organization uses three key elements: (1)specify its foundation; (2)set a direction; and (3)__________.

Accepted Answer

A)  set financial goals 
B)  assign job responsibilities 
C)  formulate its strategies 
D)  establish production parameters 
E)  establish detailed marketing tactics 
A)  set financial goals 
B)  assign job responsibilities 
C)  formulate its strategies 
D)  establish production parameters 
E)  establish detailed marketing tactics

Question 6

Procter & Gamble is a consumer packaged goods company where innovation is a key competitive advantage.This allowed the firm to develop new products like Crest Whitestrips that consumers crave.P&G also uses its marketing expertise to develop unique product placements on television shows that highlight its brands.A SWOT analysis for P&G would indicate that the innovation that takes place within the firm is a(n)__________.

Accepted Answer

A)  strength 
B)  weakness 
C)  threat 
D)  opportunity 
E)  problem 
A)  strength 
B)  weakness 
C)  threat 
D)  opportunity 
E)  problem

Question 7

& Jerry's is founded on and dedicated to a sustainable corporate concept of linked prosperity.Its mission consists of three interrelated parts: Ben & Jerry's product mission is to make,distribute,and sell the finest quality all natural ice cream and euphoric concoctions with

Accepted Answer

A)  milk obtained exclusively from large nationally certified bovine growth hormone dairies. 
B)  the intent of making modest profits without sacrificing high product quality standards. 
C)  ingredients that are all completely organic and are available only in Vermont to ensure freshness. 
D)  a commitment to incorporating wholesome, natural ingredients and promoting business practices that respect the earth and the environment. 
E)  ingredients that come exclusively from developed countries promoting Fair Trade practices. 
A)  milk obtained exclusively from large nationally certified bovine growth hormone dairies. 
B)  the intent of making modest profits without sacrificing high product quality standards. 
C)  ingredients that are all completely organic and are available only in Vermont to ensure freshness. 
D)  a commitment to incorporating wholesome, natural ingredients and promoting business practices that respect the earth and the environment. 
E)  ingredients that come exclusively from developed countries promoting Fair Trade practices.

Question 8

BCG has given specific names and descriptions to the four resulting quadrants in its growth-share matrix based on the amount of cash they generate for or require from the organization."Stars" are SBUs that are classified as having

Accepted Answer

A)  high market growth rates and high relative market shares. 
B)  low market growth rates but high relative market shares. 
C)  low market growth rates and low relative market shares. 
D)  high market growth rates but low relative market shares. 
E)  medium market growth rates and medium relative market shares. 
A)  high market growth rates and high relative market shares. 
B)  low market growth rates but high relative market shares. 
C)  low market growth rates and low relative market shares. 
D)  high market growth rates but low relative market shares. 
E)  medium market growth rates and medium relative market shares.

Question 9

Lands' End ships each order within 48 hours and its guarantee is the best in the world,as exemplified by its tagline "Guaranteed.Period." These marketing actions by Lands' End are MOST LIKELY examples of __________ goals.

Accepted Answer

A)  profit 
B)  market share 
C)  employee welfare 
D)  social responsibility 
E)  customer satisfaction 
A)  profit 
B)  market share 
C)  employee welfare 
D)  social responsibility 
E)  customer satisfaction

Question 10

Define "marketing dashboard" and "marketing metric" and explain how these terms are related.

Accepted Answer

A marketing dashboard is the visual comp

nonprofit organization is

Which of the following is NOT an example of an industry?

& Jerry's is founded on and dedicated to a sustainable corporate concept of linked prosperity.Its mission consists of three interrelated parts: Ben & Jerry's social mission is to operate the Company in a way that actively recognizes the central role that business plays in society by

technique that managers use to quantify performance measures and growth targets to analyze its strategic business units (SBUs)as though they were a collection of separate investments is referred to as

Today's visionary organization uses three key elements: (1)specify its foundation; (2)set a direction; and (3)__________.

& Jerry's is founded on and dedicated to a sustainable corporate concept of linked prosperity.Its mission consists of three interrelated parts: Ben & Jerry's product mission is to make,distribute,and sell the finest quality all natural ice cream and euphoric concoctions with

BCG has given specific names and descriptions to the four resulting quadrants in its growth-share matrix based on the amount of cash they generate for or require from the organization."Stars" are SBUs that are classified as having

Lands' End ships each order within 48 hours and its guarantee is the best in the world,as exemplified by its tagline "Guaranteed.Period." These marketing actions by Lands' End are MOST LIKELY examples of __________ goals.

Define "marketing dashboard" and "marketing metric" and explain how these terms are related.

Creating Customer Relationships and Value Through Marketing

Scanning the Marketing Environment

Ethical and Social Responsibility for Sustainable Marketing

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation,Targeting,and Positioning

Developing New Products and Services

Managing Successful Products,Services,and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multi-Channel Marketing

Pulling It All Together: The Strategic Marketing Process

Filters

Exam 2: Developing Successful Organizational and Marketing Strategies

nonprofit organization is

Which of the following is NOT an example of an industry?

& Jerry's is founded on and dedicated to a sustainable corporate concept of linked prosperity.Its mission consists of three interrelated parts: Ben & Jerry's social mission is to operate the Company in a way that actively recognizes the central role that business plays in society by

technique that managers use to quantify performance measures and growth targets to analyze its strategic business units (SBUs)as though they were a collection of separate investments is referred to as

Today's visionary organization uses three key elements: (1)specify its foundation; (2)set a direction; and (3)__________.

& Jerry's is founded on and dedicated to a sustainable corporate concept of linked prosperity.Its mission consists of three interrelated parts: Ben & Jerry's product mission is to make,distribute,and sell the finest quality all natural ice cream and euphoric concoctions with

BCG has given specific names and descriptions to the four resulting quadrants in its growth-share matrix based on the amount of cash they generate for or require from the organization."Stars" are SBUs that are classified as having

Lands' End ships each order within 48 hours and its guarantee is the best in the world,as exemplified by its tagline "Guaranteed.Period." These marketing actions by Lands' End are MOST LIKELY examples of __________ goals.

Define "marketing dashboard" and "marketing metric" and explain how these terms are related.

Creating Customer Relationships and Value Through Marketing

Scanning the Marketing Environment

Ethical and Social Responsibility for Sustainable Marketing

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation,Targeting,and Positioning

Developing New Products and Services

Managing Successful Products,Services,and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multi-Channel Marketing

Pulling It All Together: The Strategic Marketing Process

Filters