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Technique That Managers Use to Quantify Performance Measures and Growth

Question 324

Multiple Choice

technique that managers use to quantify performance measures and growth targets to analyze its strategic business units (SBUs) as though they were a collection of separate investments is referred to as


A) investment (ROI) analysis.
B) synergy analysis.
C) marketing audit.
D) diversification analysis.
E) business portfolio analysis.

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