Exam 2: Developing Successful Organizational and Marketing Strategies

Boston Consulting Group (BCG)business portfolio analysis requires an organization to locate the position for each of its strategic business units (SBUs)on a growth-share matrix.The vertical axis of this matrix indicates

organization's foundation includes all of the following EXCEPT:

Several years ago,Black & Decker purchased General Electric's small appliances product line.Black & Decker purchased the line because it needed the cash generated from a product line that had a dominant market share in the slow-growth small appliance industry.GE's small appliances product line is most likely a __________ for Black & Decker.

strategies an organization develops to provide value to the customers it serves is called a(n)

Although now a part of Sears,Lands' End was primarily known as a catalog retailer.This means that traditional department stores,mass merchandisers,specialty shops,and other catalog retailers are considered to be Lands' End's

Strategy refers to

Figure 2-4 -Figure 2-4 shown above,SBUs found in quadrant "D" would be called __________.

marketing strategy to sell current products to new markets is referred to as __________.

organization uses the strategic marketing process to answer all of the following questions EXCEPT:

keeping with its business mission,Ben & Jerry's has

Cross-functional teams refer to

Figure 2-2 -Figure 2-2 above,"B" represents the "what" element of visionary organization.This is referred to as __________.

second phase of the strategic marketing process is the __________.

Ben & Jerry's Marketing Dashboard (Dollar Market Share) -marketing manager for Ben and Jerry's has been provided with a marketing dashboard display shown above.He notices that dollar market share for 2011 was 18.4% and for 2012 it was 20.0%.What simple formula was used to calculate the dollar market share percentages for each of these two years?

business refers to

the northern tip of Goose Island in the Chicago River sits the William Wrigley Jr.Company's Global Innovation Center.Here,Wrigley creates new products using a joint effort by some 250 full-time food scientists,researchers,and marketers.The people who work in this center are most likely members of

Which statement best describes the most significant difference between a business firm and a nonprofit organization?

terms "goal" and "objective" are often used interchangeably.However,in both cases,which of the following statements would be most accurate?

BCG has given specific names and descriptions to the four resulting quadrants in its growth-share matrix based on the amount of cash they generate for or require from the organization."Cash cows" are located in which area of the BCG growth-share matrix?

David and Cecilia Stanford,owners of Prairie Herb vinegars,decided to offer the product in 5-ounce and 13-ounce sizes.They decided to sell the vinegar only through the mail and to price the smaller bottle at $4.45 and the largest bottle at $13.25.These actions consist of Prairie Herb's marketing