Terms "Goal" and "Objective" Are Often Used Interchangeably

terms "goal" and "objective" are often used interchangeably.However,in both cases,which of the following statements would be most accurate?

A) Goals convert an organization's mission and business into long- and short-term performance targets.
B) Goals and objectives are actually the detailed day-to-day activities necessary to implement a marketing program.
C) A company's goals and objectives are often laudable (worthy) in intent, but unrealistic in practice because they are never accomplished during the specified time period.
D) Goal-setting only applies to business firms; nonprofit organizations typically do not set goals because they don't earn a profit.
E) The terms goal and objective are NOT used interchangeably. Goals are philosophical while objectives are performance-based.

Correct Answer:

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