Exam 2: Developing Successful Organizational and Marketing Strategies

BCG has given specific names and descriptions to the four resulting quadrants in its growth-share matrix based on the amount of cash they generate for or require from the organization."Question marks" are located in which area of the BCG growth-share matrix?

with a high share of high-growth markets that may not generate enough cash to support their own demanding needs for future growth are referred to as __________.

Which of the following statements about strategy is most accurate?

__________ is a privately owned organization that serves its customers to earn a profit so that it can survive.

Ben & Jerry's starts selling children's clothing in Brazil to try to capitalize on its brand name,this would be an example of __________.

Netflix is a company that rents DVD movies either by mail or streams movies over the Internet.It jumped into an industry where there were many competitors from other local and national video stores.Initially,it established a loyal clientele by providing a service that was not available-reliable and fast shipment.Its delivery system created Netflix's

using a __________ strategy,there is no change in either the basic product line or the markets served.Increased sales are generated by either selling more products through better promotion or distribution or selling the same number of products at a higher price.

contribute to human welfare by application of biomedical engineering in the research,design,manufacture,and sale of instruments or appliances that alleviate pain,restore health,and extend life" is Medtronic's ___________.

Business portfolio analysis refers to

Groups of a small number of people from different departments in an organization who are mutually accountable to accomplish a task or a common set of performance goals are referred to as

Statements of an accomplishment of a task to be achieved,often by a specific time are referred to as __________.

People in the finance and the human resources departments traditionally operate at what organizational level?

Market development refers to the marketing strategy of

recent years,many large firms have changed the title of the head of marketing from vice president of marketing to

Specialized functions such as marketing and finance are generally referred to as __________.

Figure 2-5 -Based on Figure 2-5 above,identify and explain each of the four market-product strategies represented by each quadrant ("A," "B," "C," and "D")in the diversification analysis matrix.

person most likely to oversee product planning and positioning,as well as coordinate public relations initiatives,would most likely be the responsibilities of the __________.

organizational __________ answers the question,"What will we do?"

Which of the following statements regarding organizational culture is most accurate?

campus service organization annually raises money through the sale of T-shirts.What are the major components of the marketing program it should use to increase sales? Give one example of each.