Figure 2-10 -Based on the Sales Revenue Data Shown in Figure 2-10

Figure 2-10
-Based on the sales revenue data shown in Figure 2-10 above,as a marketing manager for Kodak,you would MOST LIKELY conclude that

A) the planning gap is narrowing.
B) the actual sales results (line BE) are on track with the new plan (line BD) .
C) the actual sales results (lines AB and BE) are on track with the plan in place since 2003 (line BC) .
D) sales are increasing significantly since 2003 (line BD) .
E) another new plan should have been implemented in 2009 since the planning gap (wedge DBC) is widening each year thereafter.

Correct Answer:

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