Question 1

Which of the following statements regarding corporate vertical marketing systems is most accurate?

Accepted Answer

A)  Corporate vertical marketing systems can use either forward integration or backward integration but not both. 
B)  Corporate vertical marketing systems increase distribution costs. 
C)  Corporate vertical marketing systems increase investment but decrease fixed costs. 
D)  Corporate vertical marketing systems are only effective with low-end consumer products. 
E)  Corporate vertical marketing systems combine successive stages of production and distribution under a single ownership. 
A)  Corporate vertical marketing systems can use either forward integration or backward integration but not both. 
B)  Corporate vertical marketing systems increase distribution costs. 
C)  Corporate vertical marketing systems increase investment but decrease fixed costs. 
D)  Corporate vertical marketing systems are only effective with low-end consumer products. 
E)  Corporate vertical marketing systems combine successive stages of production and distribution under a single ownership.

Question 2

Another name for efficient consumer response systems is __________.

Accepted Answer

A)  customer logistics factors 
B)  order replenishment systems 
C)  minimum-inventory systems 
D)  quick response systems 
E)  web-based response systems 
A)  customer logistics factors 
B)  order replenishment systems 
C)  minimum-inventory systems 
D)  quick response systems 
E)  web-based response systems

Question 3

of the following are buyer requirements for choosing a marketing channel EXCEPT:

Accepted Answer

A)  pre- or postsale services. 
B)  convenience. 
C)  variety. 
D)  profitability. 
E)  information. 
A)  pre- or postsale services. 
B)  convenience. 
C)  variety. 
D)  profitability. 
E)  information.

Question 4

Horizontal conflict refers to conflict that occurs between

Accepted Answer

A)  two different levels in a marketing channel. 
B)  members of upper management who make the marketing channel decisions and lower management who must implement these decisions. 
C)  two producers of the same product vying for the same distribution channel members. 
D)  two members in the same level of a marketing channel. 
E)  a firm's and its customers' goals. 
A)  two different levels in a marketing channel. 
B)  members of upper management who make the marketing channel decisions and lower management who must implement these decisions. 
C)  two producers of the same product vying for the same distribution channel members. 
D)  two members in the same level of a marketing channel. 
E)  a firm's and its customers' goals.

Question 5

Figure 15-4
-Figure 15-4 above depicts the four most common marketing channels for business products and services.Channel "C" would be an appropriate marketing channel for __________.

Accepted Answer

A)  IBM mainframe computers 
B)  Caterpillar excavators 
C)  electrical motors 
D)  industrial fasteners 
E)  Bombardier aircraft 
A)  IBM mainframe computers 
B)  Caterpillar excavators 
C)  electrical motors 
D)  industrial fasteners 
E)  Bombardier aircraft

Question 6

is one of the world's great business success stories because of its ability to reinvent itself to satisfy shifting customer needs in a(n)__________ global marketplace.

Accepted Answer

A)  stagnant 
B)  dynamic 
C)  inert 
D)  lethargic 
E)  apathetic 
A)  stagnant 
B)  dynamic 
C)  inert 
D)  lethargic 
E)  apathetic

Question 7

__________ can be compared to a pipeline through which water flows-making possible the flow of goods from a producer,through intermediaries,to a buyer.

Accepted Answer

A)  chain of command 
B)  marketing hierarchy 
C)  marketing agent 
D)  marketing channel 
E)  marketing middleman 
A)  chain of command 
B)  marketing hierarchy 
C)  marketing agent 
D)  marketing channel 
E)  marketing middleman

Question 8

Dependability is the consistency of replenishment.This is important to all firms in a supply chain and to consumers.It can be broken into three elements: safe delivery,complete delivery,and __________.

Accepted Answer

A)  honest and accurate pricing 
B)  quality products 
C)  consistent lead time 
D)  a well-informed delivery staff 
E)  product warranties 
A)  honest and accurate pricing 
B)  quality products 
C)  consistent lead time 
D)  a well-informed delivery staff 
E)  product warranties

Question 9

Disintermediation refers to channel conflict that arises when

Accepted Answer

A)  a channel member severs relationships with other channel members to work for or with a competing manufacturer. 
B)  channel conflicts are resolved by a third party. 
C)  a channel member bypasses another member and sells or buys product directly. 
D)  channel conflicts are resolved through a binding arbitration from a panel of representatives from all channel members involved. 
E)  the entire distribution chain is eliminated, such as when a company sets up its own wholesaler and retailer network. 
A)  a channel member severs relationships with other channel members to work for or with a competing manufacturer. 
B)  channel conflicts are resolved by a third party. 
C)  a channel member bypasses another member and sells or buys product directly. 
D)  channel conflicts are resolved through a binding arbitration from a panel of representatives from all channel members involved. 
E)  the entire distribution chain is eliminated, such as when a company sets up its own wholesaler and retailer network.

Question 10

textile artist can buy fabric,thread,and batting,create an heirloom quilt,and then sell the finished work to customers in a kiosk decorated with some of the quilts produced to entice customers who shop at the local strip mall.By designing the quilts and kiosk with aesthetic value,the artist creates __________ utility.

Accepted Answer

A)  application 
B)  possession 
C)  time 
D)  place 
E)  form 
A)  application 
B)  possession 
C)  time 
D)  place 
E)  form

Question 11

Fox Entertainment Group counts among its assets a thriving TV production unit,a Hollywood movie studio,many TV stations,a half-dozen national cable networks,and almost two dozen regional sports networks.Since most of the shows produced at its TV production unit and many of the movies made at its studio are only televised on its cable TV networks,Fox Entertainment Group is an example of a(n)

Accepted Answer

A)  corporate vertical marketing system. 
B)  integrated marketing system. 
C)  contractual vertical marketing system. 
D)  corporate horizontal marketing system. 
E)  contractual horizontal marketing system. 
A)  corporate vertical marketing system. 
B)  integrated marketing system. 
C)  contractual vertical marketing system. 
D)  corporate horizontal marketing system. 
E)  contractual horizontal marketing system.

Question 12

the level of customer service increases,what happens to total logistics costs?

Accepted Answer

Studies indicate that customer service c

Question 13

__________ specifically prohibits exclusive dealing and tying arrangements when they lessen competition or create monopolies.

Accepted Answer

A)  Sherman Act 
B)  Robinson-Patman Act 
C)  Federal Trade Commission Act 
D)  Clayton Act 
E)  Consumer Goods Pricing Act 
A)  Sherman Act 
B)  Robinson-Patman Act 
C)  Federal Trade Commission Act 
D)  Clayton Act 
E)  Consumer Goods Pricing Act

Question 14

producers and ultimate consumers deal with each other one-on-one,it is referred to as a(n)

Accepted Answer

A)  strategic channel alliance. 
B)  marketing channel. 
C)  direct channel. 
D)  indirect channel. 
E)  dual distribution channel. 
A)  strategic channel alliance. 
B)  marketing channel. 
C)  direct channel. 
D)  indirect channel. 
E)  dual distribution channel.

Question 15

are some specific cost trade-offs that can be made in a logistics system?

Accepted Answer

Total logistics cost includes expenses a

Question 16

Extending credit to customers would be an example of a __________ function.

Accepted Answer

A)  transactional 
B)  logistical 
C)  facilitating 
D)  buying 
E)  risk taking 
A)  transactional 
B)  logistical 
C)  facilitating 
D)  buying 
E)  risk taking

Question 17

most indirect marketing channel is employed where many small manufacturers and many small retailers and other intermediaries are used to help coordinate a large supply of the product.This channel is represented in Channel "D" in Figure 15-3 above.Which of the following products would most likely be marketed using this kind of channel?

Accepted Answer

A)  dental services 
B)  automobiles 
C)  pool supplies 
D)  rugs made in India 
E)  candy bars 
A)  dental services 
B)  automobiles 
C)  pool supplies 
D)  rugs made in India 
E)  candy bars

Question 18

Vertical marketing systems refers to

Accepted Answer

A)  professionally managed geographically dispersed marketing channels designed to achieve channel economies and maximize marketing impact. 
B)  professionally managed and centrally coordinated marketing channels designed to achieve channel economies and maximum marketing impact. 
C)  retailer-sponsored cooperatives where small, independent retailers form an organization that operates a wholesale facility cooperatively. 
D)  professionally managed geographically dispersed marketing channels that are controlled through strategic channel alliances. 
E)  channel partnerships that share responsibility for ordering and physically distributing each other's products. 
A)  professionally managed geographically dispersed marketing channels designed to achieve channel economies and maximize marketing impact. 
B)  professionally managed and centrally coordinated marketing channels designed to achieve channel economies and maximum marketing impact. 
C)  retailer-sponsored cooperatives where small, independent retailers form an organization that operates a wholesale facility cooperatively. 
D)  professionally managed geographically dispersed marketing channels that are controlled through strategic channel alliances. 
E)  channel partnerships that share responsibility for ordering and physically distributing each other's products.

Question 19

Industrial distributors perform functions that are most like which intermediary in the consumer goods marketing channel?

Accepted Answer

A)  manufacturers 
B)  retailers 
C)  agents 
D)  wholesalers 
E)  brokers 
A)  manufacturers 
B)  retailers 
C)  agents 
D)  wholesalers 
E)  brokers

Question 20

choosing the appropriate marketing channel,a firm should consider the interests that buyers might want fulfilled.These interests fall into four broad categories: (1)information; (2)convenience; (3)variety; and (4)__________.

Accepted Answer

A)  availability 
B)  quality 
C)  brand name recognition 
D)  price 
E)  pre- or postsale services 
A)  availability 
B)  quality 
C)  brand name recognition 
D)  price 
E)  pre- or postsale services

Which of the following statements regarding corporate vertical marketing systems is most accurate?

Another name for efficient consumer response systems is __________.

of the following are buyer requirements for choosing a marketing channel EXCEPT:

Horizontal conflict refers to conflict that occurs between

Figure 15-4 -Figure 15-4 above depicts the four most common marketing channels for business products and services.Channel "C" would be an appropriate marketing channel for __________.

is one of the world's great business success stories because of its ability to reinvent itself to satisfy shifting customer needs in a(n)__________ global marketplace.

__________ can be compared to a pipeline through which water flows-making possible the flow of goods from a producer,through intermediaries,to a buyer.

Dependability is the consistency of replenishment.This is important to all firms in a supply chain and to consumers.It can be broken into three elements: safe delivery,complete delivery,and __________.

Disintermediation refers to channel conflict that arises when

the level of customer service increases,what happens to total logistics costs?

__________ specifically prohibits exclusive dealing and tying arrangements when they lessen competition or create monopolies.

producers and ultimate consumers deal with each other one-on-one,it is referred to as a(n)

are some specific cost trade-offs that can be made in a logistics system?

Extending credit to customers would be an example of a __________ function.

Vertical marketing systems refers to

Industrial distributors perform functions that are most like which intermediary in the consumer goods marketing channel?

choosing the appropriate marketing channel,a firm should consider the interests that buyers might want fulfilled.These interests fall into four broad categories: (1)information; (2)convenience; (3)variety; and (4)__________.

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Scanning the Marketing Environment

Ethical and Social Responsibility for Sustainable Marketing

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation,Targeting,and Positioning

Developing New Products and Services

Managing Successful Products,Services,and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multi-Channel Marketing

Pulling It All Together: The Strategic Marketing Process

Filters

Exam 15: Managing Marketing Channels and Supply Chains

Which of the following statements regarding corporate vertical marketing systems is most accurate?

Another name for efficient consumer response systems is __________.

of the following are buyer requirements for choosing a marketing channel EXCEPT:

Horizontal conflict refers to conflict that occurs between

Figure 15-4 -Figure 15-4 above depicts the four most common marketing channels for business products and services.Channel "C" would be an appropriate marketing channel for __________.

is one of the world's great business success stories because of its ability to reinvent itself to satisfy shifting customer needs in a(n)__________ global marketplace.

__________ can be compared to a pipeline through which water flows-making possible the flow of goods from a producer,through intermediaries,to a buyer.

Dependability is the consistency of replenishment.This is important to all firms in a supply chain and to consumers.It can be broken into three elements: safe delivery,complete delivery,and __________.

Disintermediation refers to channel conflict that arises when

the level of customer service increases,what happens to total logistics costs?

__________ specifically prohibits exclusive dealing and tying arrangements when they lessen competition or create monopolies.

producers and ultimate consumers deal with each other one-on-one,it is referred to as a(n)

are some specific cost trade-offs that can be made in a logistics system?

Extending credit to customers would be an example of a __________ function.

Vertical marketing systems refers to

Industrial distributors perform functions that are most like which intermediary in the consumer goods marketing channel?

choosing the appropriate marketing channel,a firm should consider the interests that buyers might want fulfilled.These interests fall into four broad categories: (1)information; (2)convenience; (3)variety; and (4)__________.

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Scanning the Marketing Environment

Ethical and Social Responsibility for Sustainable Marketing

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation,Targeting,and Positioning

Developing New Products and Services

Managing Successful Products,Services,and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multi-Channel Marketing

Pulling It All Together: The Strategic Marketing Process

Filters