Question 1

Cross-docking is most closely related to __________.

Accepted Answer

A)  efficient supply chains 
B)  intermodal transportation 
C)  responsive supply chains 
D)  reverse logistics 
E)  logistics management 
A)  efficient supply chains 
B)  intermodal transportation 
C)  responsive supply chains 
D)  reverse logistics 
E)  logistics management

Question 2

Which of the following products or services must be provided by traditional and NOT by electronic marketing channels?

Accepted Answer

A)  car rental reservations 
B)  software 
C)  healthcare 
D)  music 
E)  education 
A)  car rental reservations 
B)  software 
C)  healthcare 
D)  music 
E)  education

Question 3

Briefly explain the differences between the terms supply chain management and the marketing channel.

Accepted Answer

Supply chain management is the integrati

Question 4

the automobile industry,the supply chain manager is responsible for translating __________ into actual orders and arranging for delivery dates.

Accepted Answer

A)  marketing goals 
B)  customer requirements 
C)  marketing information 
D)  production requirements 
E)  company goals 
A)  marketing goals 
B)  customer requirements 
C)  marketing information 
D)  production requirements 
E)  company goals

Question 5

example of a(n)__________ is when Kraft Foods uses the distribution system of Ajinomoto,a major Japanese food company,to market its Maxwell House coffee in Japan.

Accepted Answer

A)  direct marketing channel 
B)  industrial distribution system 
C)  dual distribution system 
D)  franchising operation 
E)  strategic channel alliance 
A)  direct marketing channel 
B)  industrial distribution system 
C)  dual distribution system 
D)  franchising operation 
E)  strategic channel alliance

Question 6

Based on the information presented in the Channel Sales and Profit Marketing Dashboard above,which channel of distribution would the furniture manufacturer most likely consider dropping?

Accepted Answer

A)  department store chains 
B)  furniture store chains 
C)  independent furniture stores 
D)  none of the above 
E)  Not enough information is given in the dashboard to make this determination. 
A)  department store chains 
B)  furniture store chains 
C)  independent furniture stores 
D)  none of the above 
E)  Not enough information is given in the dashboard to make this determination.

Question 7

terms of target market coverage,density refers to the number of __________ in a geographical area.

Accepted Answer

A)  target market customers 
B)  competitors 
C)  wholesalers 
D)  retail stores 
E)  stakeholders 
A)  target market customers 
B)  competitors 
C)  wholesalers 
D)  retail stores 
E)  stakeholders

Question 8

Channels are typically designed to satisfy one or more of four consumer buying requirements.When a membership book club allows its members to use the Internet to notify the company whether they want to receive the next month's issue,the book club is appealing to which buyer requirement?

Accepted Answer

A)  information 
B)  convenience 
C)  variety 
D)  pre- or postsale services 
E)  adaptability 
A)  information 
B)  convenience 
C)  variety 
D)  pre- or postsale services 
E)  adaptability

Question 9

manufacturers have tried to use the brand loyalty of their consumers to force retailers to carry manufacturers' products and none from their competitors.These manufacturers were trying to force retailers to participate in a practice known as a(n)

Accepted Answer

A)  resale restriction. 
B)  vertical integration. 
C)  exclusive dealing. 
D)  refusal to deal. 
E)  tying arrangement. 
A)  resale restriction. 
B)  vertical integration. 
C)  exclusive dealing. 
D)  refusal to deal. 
E)  tying arrangement.

Question 10

Dell Computer sells made-to-order PCs to customers online via its website,it is an example of which type of marketing channel?

Accepted Answer

A)  indirect channel 
B)  strategic channel alliances 
C)  marketing channel 
D)  dual distributive channel 
E)  direct channel 
A)  indirect channel 
B)  strategic channel alliances 
C)  marketing channel 
D)  dual distributive channel 
E)  direct channel

Question 11

MachineTools.com sells grinders,boring mills,and engine lathes.Its website lists products from over 700 machinery manufacturers,2,500 distributors of new equipment,and 650 dealers of used inventory for sale.MachineTools.com relies on a well-established channel of manufacturers,distributors,and machinery dealers to provide the merchandise that is sold through this

Accepted Answer

A)  Internet government channel. 
B)  virtual marketing channel. 
C)  World Wide Web channel. 
D)  extranet channel. 
E)  electronic marketing channel. 
A)  Internet government channel. 
B)  virtual marketing channel. 
C)  World Wide Web channel. 
D)  extranet channel. 
E)  electronic marketing channel.

Question 12

Multichannel marketing

Accepted Answer

A)  creates greater elasticity of demand for its products. 
B)  can leverage the value-adding capabilities of different channels. 
C)  creates greater inelasticity of demand for its product. 
D)  allows firms to legally circumvent paying taxes on revenue generated by online sales. 
E)  allow customers to avoid shipping and handling charges. 
A)  creates greater elasticity of demand for its products. 
B)  can leverage the value-adding capabilities of different channels. 
C)  creates greater inelasticity of demand for its product. 
D)  allows firms to legally circumvent paying taxes on revenue generated by online sales. 
E)  allow customers to avoid shipping and handling charges.

Question 13

objective of information and logistics management in a customer-driven supply chain is to minimize logistics costs while

Accepted Answer

A)  satisfying suppliers. 
B)  maximizing profits. 
C)  maximizing supply chain membership. 
D)  delivering maximum customer service. 
E)  maximizing supply chain inefficiency. 
A)  satisfying suppliers. 
B)  maximizing profits. 
C)  maximizing supply chain membership. 
D)  delivering maximum customer service. 
E)  maximizing supply chain inefficiency.

Question 14

Resale restrictions refer to when a supplier

Accepted Answer

A)  requires a channel member to sell only its products. 
B)  requires a channel member to finance all loans through the seller's bank. 
C)  stipulates to whom distributors may resell the supplier's products and in what specific geographical areas or territories they may sell. 
D)  attempts to sell used or pre-owned products as new. 
E)  attempts to sell used products that have expired or will soon become obsolete without informing the buyer. 
A)  requires a channel member to sell only its products. 
B)  requires a channel member to finance all loans through the seller's bank. 
C)  stipulates to whom distributors may resell the supplier's products and in what specific geographical areas or territories they may sell. 
D)  attempts to sell used or pre-owned products as new. 
E)  attempts to sell used products that have expired or will soon become obsolete without informing the buyer.

Question 15

has set about to build a single __________ that would handle raw material procurement,manufacturing,logistics,customer support,order entry,and customer fulfillment across all of IBM-something that had never been done before.

Accepted Answer

A)  integrated supply chain 
B)  extranet computer system 
C)  customer service department 
D)  intranet supply network system 
E)  global procurement network 
A)  integrated supply chain 
B)  extranet computer system 
C)  customer service department 
D)  intranet supply network system 
E)  global procurement network

Question 16

inventory-management system whereby the supplier determines the product amount and assortment a retailer needs and automatically delivers the appropriate items is referred to as __________.

Accepted Answer

A)  supplier-managed inventory 
B)  supply chain inventory 
C)  logistics-managed inventory 
D)  just-in-time inventory management 
E)  vendor-managed inventory 
A)  supplier-managed inventory 
B)  supply chain inventory 
C)  logistics-managed inventory 
D)  just-in-time inventory management 
E)  vendor-managed inventory

Question 17

a retailer owns a manufacturing operation,it is referred to as

Accepted Answer

A)  forward integration. 
B)  lateral integration. 
C)  a joint venture. 
D)  horizontal integration. 
E)  backward integration. 
A)  forward integration. 
B)  lateral integration. 
C)  a joint venture. 
D)  horizontal integration. 
E)  backward integration.

Question 18

supply chain refers to

Accepted Answer

A)  the sequence of firms that performs activities required to create and deliver a product or service to ultimate consumers or industrial users. 
B)  an inventory management system where the supplier determines the product amount and assortment a retailer needs and automatically delivers the appropriate items. 
C)  mathematical formulas and calculations used in determining product volume and demand in order to generate the greatest revenue at the lowest cost. 
D)  activities that focus on getting the right amount of the right products to the right place at the right time at the lowest possible cost. 
E)  a specialized intermediary in the distribution chain responsible for the coordination of all production schedules. 
A)  the sequence of firms that performs activities required to create and deliver a product or service to ultimate consumers or industrial users. 
B)  an inventory management system where the supplier determines the product amount and assortment a retailer needs and automatically delivers the appropriate items. 
C)  mathematical formulas and calculations used in determining product volume and demand in order to generate the greatest revenue at the lowest cost. 
D)  activities that focus on getting the right amount of the right products to the right place at the right time at the lowest possible cost. 
E)  a specialized intermediary in the distribution chain responsible for the coordination of all production schedules.

Question 19

There are three types of contractual vertical marketing systems (VMS).List the systems and provide a brief description of each.

Accepted Answer

There are three major types of contractu

Question 20

are the three questions marketing executives consider when choosing a marketing channel and intermediaries?

Accepted Answer

Marketing executives typically consider

Exam 15: Managing Marketing Channels and Supply Chains

Cross-docking is most closely related to __________.

Which of the following products or services must be provided by traditional and NOT by electronic marketing channels?

Briefly explain the differences between the terms supply chain management and the marketing channel.

the automobile industry,the supply chain manager is responsible for translating __________ into actual orders and arranging for delivery dates.

example of a(n)__________ is when Kraft Foods uses the distribution system of Ajinomoto,a major Japanese food company,to market its Maxwell House coffee in Japan.

Based on the information presented in the Channel Sales and Profit Marketing Dashboard above,which channel of distribution would the furniture manufacturer most likely consider dropping?

terms of target market coverage,density refers to the number of __________ in a geographical area.

Channels are typically designed to satisfy one or more of four consumer buying requirements.When a membership book club allows its members to use the Internet to notify the company whether they want to receive the next month's issue,the book club is appealing to which buyer requirement?

manufacturers have tried to use the brand loyalty of their consumers to force retailers to carry manufacturers' products and none from their competitors.These manufacturers were trying to force retailers to participate in a practice known as a(n)

Dell Computer sells made-to-order PCs to customers online via its website,it is an example of which type of marketing channel?

Multichannel marketing

objective of information and logistics management in a customer-driven supply chain is to minimize logistics costs while

Resale restrictions refer to when a supplier

has set about to build a single __________ that would handle raw material procurement,manufacturing,logistics,customer support,order entry,and customer fulfillment across all of IBM-something that had never been done before.

inventory-management system whereby the supplier determines the product amount and assortment a retailer needs and automatically delivers the appropriate items is referred to as __________.

a retailer owns a manufacturing operation,it is referred to as

supply chain refers to

There are three types of contractual vertical marketing systems (VMS).List the systems and provide a brief description of each.

are the three questions marketing executives consider when choosing a marketing channel and intermediaries?

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Scanning the Marketing Environment

Ethical and Social Responsibility for Sustainable Marketing

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation,Targeting,and Positioning

Developing New Products and Services

Managing Successful Products,Services,and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multi-Channel Marketing

Pulling It All Together: The Strategic Marketing Process

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