Question 1

Replenishment time refers to

Accepted Answer

A)  the time lag from the inception of an idea until its initial commercialization. 
B)  the time lag from ordering an item until it is received and ready for use or sale. 
C)  the time between the commercialization of a product and general acceptance of the product as no longer "new." 
D)  the time lag between a new product entering the market and the market entry of the product's first competitor. 
E)  the time between when a new product is first promoted to its target market and when the product actually comes to the marketplace. 
A)  the time lag from the inception of an idea until its initial commercialization. 
B)  the time lag from ordering an item until it is received and ready for use or sale. 
C)  the time between the commercialization of a product and general acceptance of the product as no longer "new." 
D)  the time lag between a new product entering the market and the market entry of the product's first competitor. 
E)  the time between when a new product is first promoted to its target market and when the product actually comes to the marketplace.

Question 2

Creating product assortments from several sources to serve customers would be an example of a __________ function.

Accepted Answer

A)  transactional 
B)  facilitating 
C)  selling 
D)  logistical 
E)  risk taking 
A)  transactional 
B)  facilitating 
C)  selling 
D)  logistical 
E)  risk taking

Question 3

Which type of distribution lies between the two distribution extremes and means that a firm selects a few retail outlets in a specific geographical area to carry its products?

Accepted Answer

A)  intensive distribution 
B)  extensive distribution 
C)  exclusive distribution 
D)  selective distribution 
E)  concentrated distribution 
A)  intensive distribution 
B)  extensive distribution 
C)  exclusive distribution 
D)  selective distribution 
E)  concentrated distribution

Question 4

Those activities that focus on getting the right amount of the right products to the right place at the right time at the lowest possible cost are referred to as

Accepted Answer

A)  strategic distribution. 
B)  distribution management. 
C)  tactical marketing planning. 
D)  value chain optimization. 
E)  logistics. 
A)  strategic distribution. 
B)  distribution management. 
C)  tactical marketing planning. 
D)  value chain optimization. 
E)  logistics.

Question 5

Another name for order cycle time is

Accepted Answer

A)  physical distribution sequence. 
B)  total logistics cycle. 
C)  replenishment time. 
D)  logistical support time. 
E)  billing cycle. 
A)  physical distribution sequence. 
B)  total logistics cycle. 
C)  replenishment time. 
D)  logistical support time. 
E)  billing cycle.

Question 6

Items such as large household appliances that require installation and delivery demonstrate the buyer requirements of __________.

Accepted Answer

A)  information 
B)  convenience 
C)  variety 
D)  pre- or postsale services 
E)  adaptability 
A)  information 
B)  convenience 
C)  variety 
D)  pre- or postsale services 
E)  adaptability

Question 7

Johnson Controls can receive an order for automobile seats from Ford and deliver the order four hours later,beginning with raw materials and ending with delivery of the finished seats to Ford.As used by Johnson Controls,logistics

Accepted Answer

A)  creates utilities for Ford. 
B)  increases Ford's inventory. 
C)  increases the number of steps in the value proposition. 
D)  includes the role of Johnson controls as a drop shipper. 
E)  does not influence Ford's supply chain. 
A)  creates utilities for Ford. 
B)  increases Ford's inventory. 
C)  increases the number of steps in the value proposition. 
D)  includes the role of Johnson controls as a drop shipper. 
E)  does not influence Ford's supply chain.

Question 8

Vertical integration can lead to legal prosecution if

Accepted Answer

A)  there is potential to lessen competition or create a monopoly. 
B)  mergers create too much competition. 
C)  a corporate vertical system attempts to become a contractual vertical marketing system. 
D)  an administered vertical system attempts to become a corporate vertical marketing system. 
E)  one member of the channel attempts to take the position of channel captain away from another. 
A)  there is potential to lessen competition or create a monopoly. 
B)  mergers create too much competition. 
C)  a corporate vertical system attempts to become a contractual vertical marketing system. 
D)  an administered vertical system attempts to become a corporate vertical marketing system. 
E)  one member of the channel attempts to take the position of channel captain away from another.

Question 9

Channels are typically designed to satisfy one or more of four consumer interests.What are they and why are they important?

Accepted Answer

A consideration in channel design is gai

Question 10

snack vending machine located in a university building that students use between classes when hungry creates both __________ utility.

Accepted Answer

A)  time and place 
B)  place and form 
C)  form and creation 
D)  possession and form 
E)  application and place 
A)  time and place 
B)  place and form 
C)  form and creation 
D)  possession and form 
E)  application and place

Question 11

two-way link between buyer and seller that helps in monitoring service and anticipating future needs is referred to as

Accepted Answer

A)  honesty. 
B)  reliability. 
C)  communication. 
D)  being well-informed. 
E)  accountability. 
A)  honesty. 
B)  reliability. 
C)  communication. 
D)  being well-informed. 
E)  accountability.

Question 12

distribution refers to

Accepted Answer

A)  a level of distribution density whereby a firm selects a few retailers in a specific geographical area to carry its products. 
B)  an arrangement whereby a firm reaches different buyers by employing two or more different types of channels for the same basic product. 
C)  the blending of different communication and delivery channels that are mutually reinforcing in attracting, retaining, and building relationships with consumers who shop and buy in traditional intermediaries and online. 
D)  professionally managed and centrally coordinated marketing channels designed to achieve channel economies and maximum marketing impact. 
E)  a practice whereby one firm's marketing channel is used to sell another firm's products. 
A)  a level of distribution density whereby a firm selects a few retailers in a specific geographical area to carry its products. 
B)  an arrangement whereby a firm reaches different buyers by employing two or more different types of channels for the same basic product. 
C)  the blending of different communication and delivery channels that are mutually reinforcing in attracting, retaining, and building relationships with consumers who shop and buy in traditional intermediaries and online. 
D)  professionally managed and centrally coordinated marketing channels designed to achieve channel economies and maximum marketing impact. 
E)  a practice whereby one firm's marketing channel is used to sell another firm's products.

Question 13

Limited employs a quick response system to order fast-moving fashion items.The Limited's point-of-sale scanner records each sale.When stock falls below a minimum level,the system automatically sends an electronic order to the manufacturer,which processes the order immediately.This system has effectively reduced

Accepted Answer

A)  dependability. 
B)  product flow. 
C)  replenishment time. 
D)  supply lag. 
E)  logistical lag. 
A)  dependability. 
B)  product flow. 
C)  replenishment time. 
D)  supply lag. 
E)  logistical lag.

Question 14

typical order cycle include all of the following elements EXCEPT:

Accepted Answer

A)  order processing. 
B)  transportation. 
C)  stockout reports. 
D)  documentation. 
E)  order transmittal. 
A)  order processing. 
B)  transportation. 
C)  stockout reports. 
D)  documentation. 
E)  order transmittal.

Question 15

Individuals and firms involved in the process of making a product or service available for use or consumption by consumers or industrial users are referred to as a

Accepted Answer

A)  marketing channel. 
B)  distribution matrix. 
C)  retailer. 
D)  wholesaler. 
E)  distributor. 
A)  marketing channel. 
B)  distribution matrix. 
C)  retailer. 
D)  wholesaler. 
E)  distributor.

Question 16

has adopted a(n)__________ supply chain strategy to better serve its customers.

Accepted Answer

A)  responsive 
B)  reactionary 
C)  efficient 
D)  proficient 
E)  economical 
A)  responsive 
B)  reactionary 
C)  efficient 
D)  proficient 
E)  economical

Question 17

is a marketing channel? Define each of the four types of marketing channels.

Accepted Answer

A marketing channel consists of individu

Question 18

Facilitating function activities include

Accepted Answer

A)  buying and selling. 
B)  assorting, sorting, and storing. 
C)  financing, grading, and marketing information and research. 
D)  risk taking. 
E)  transportation. 
A)  buying and selling. 
B)  assorting, sorting, and storing. 
C)  financing, grading, and marketing information and research. 
D)  risk taking. 
E)  transportation.

Question 19

Which of the following statements best describes how a supply chain differs from a marketing channel?

Accepted Answer

A)  Communication is more important in the marketing channel than in the supply chain. 
B)  The marketing channel places more emphasis on cost-effectiveness than the supply chain. 
C)  A marketing channel includes suppliers that provide raw material inputs to a manufacturer. 
D)  A supply network moves materials from producer to consumer while a marketing channel moves materials from the supplier to the producer. 
E)  A supply chain includes suppliers; marketing channels do not. 
A)  Communication is more important in the marketing channel than in the supply chain. 
B)  The marketing channel places more emphasis on cost-effectiveness than the supply chain. 
C)  A marketing channel includes suppliers that provide raw material inputs to a manufacturer. 
D)  A supply network moves materials from producer to consumer while a marketing channel moves materials from the supplier to the producer. 
E)  A supply chain includes suppliers; marketing channels do not.

Question 20

three steps used in choosing a supply chain include: (1)understand the customer; (2)understand the supply chain; and (3)__________.

Accepted Answer

A)  understand the environment 
B)  harmonize the supply chain with the marketing strategy 
C)  understand the marketing strategy 
D)  understand the logistics 
E)  understand the company's goals 
A)  understand the environment 
B)  harmonize the supply chain with the marketing strategy 
C)  understand the marketing strategy 
D)  understand the logistics 
E)  understand the company's goals

Exam 15: Managing Marketing Channels and Supply Chains

Replenishment time refers to

Creating product assortments from several sources to serve customers would be an example of a __________ function.

Which type of distribution lies between the two distribution extremes and means that a firm selects a few retail outlets in a specific geographical area to carry its products?

Those activities that focus on getting the right amount of the right products to the right place at the right time at the lowest possible cost are referred to as

Another name for order cycle time is

Items such as large household appliances that require installation and delivery demonstrate the buyer requirements of __________.

Johnson Controls can receive an order for automobile seats from Ford and deliver the order four hours later,beginning with raw materials and ending with delivery of the finished seats to Ford.As used by Johnson Controls,logistics

Vertical integration can lead to legal prosecution if

Channels are typically designed to satisfy one or more of four consumer interests.What are they and why are they important?

snack vending machine located in a university building that students use between classes when hungry creates both __________ utility.

two-way link between buyer and seller that helps in monitoring service and anticipating future needs is referred to as

distribution refers to

typical order cycle include all of the following elements EXCEPT:

Individuals and firms involved in the process of making a product or service available for use or consumption by consumers or industrial users are referred to as a

has adopted a(n)__________ supply chain strategy to better serve its customers.

is a marketing channel? Define each of the four types of marketing channels.

Facilitating function activities include

Which of the following statements best describes how a supply chain differs from a marketing channel?

three steps used in choosing a supply chain include: (1)understand the customer; (2)understand the supply chain; and (3)__________.

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Scanning the Marketing Environment

Ethical and Social Responsibility for Sustainable Marketing

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation,Targeting,and Positioning

Developing New Products and Services

Managing Successful Products,Services,and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multi-Channel Marketing

Pulling It All Together: The Strategic Marketing Process

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