Exam 15: Managing Marketing Channels and Supply Chains

Figure 15-1 -variety of terms are used for marketing intermediaries.According to Figure 15-1 above,"F" represents a(n)__________.

Figure 15-1 -variety of terms are used for marketing intermediaries.According to Figure 15-1 above,"D" represents a(n)__________.

Neiman-Marcus is a retailer that many small manufacturers would like to be associated with.A product placement in Neiman-Marcus will increase the prestige of a smaller brand.The source of Neiman-Marcus's power is its

Physically moving a product to customers would be an example of a __________ function.

choosing the appropriate marketing channel,a firm should consider the interests that buyers might want fulfilled.These interests fall into four broad categories: (1)information; (2)convenience; (3)__________; and (4)pre- or postsale services.

tying arrangement refers to when a supplier

Which statement regarding responsive supply chains is most accurate?

Figure 15-10 -Figure 15-10 above indicates that supply chain managers must balance total logistics cost factors against customer service factors.The four customer service factors ("A," "B," "C," and "D")include all of the following EXCEPT:

contractual arrangement between a parent company and an individual or firm that allows the latter to operate a certain type of business under an established name and according to specific rules is referred to as __________.

Channel Sales and Profit Marketing Dashboard -Which of the channels shown in the Channel Sales and Profit Marketing Dashboard above represents the least profit to the manufacturer?

are the utilities created by marketing intermediaries? How do intermediaries create these utilities?

Figure 15-4 -Figure 15-4 above,depicts the four most common marketing channels for business products and services.Channel "B" would be an appropriate marketing channel for __________.

three degrees of distribution density are

the number of intermediaries between a producer and buyer increases,the channel is viewed as increasing in __________.

supplier's attempt to stipulate to whom distributors may resell the supplier's products and in what specific geographical areas or territories they may sell is referred to as __________.

process of reclaiming recyclable and reusable materials,returns,and reworks from the point-of-consumption or use for repair,remanufacturing,redistribution,or disposal is referred to as

Automakers such as Chrysler,Ford,and General Motors utilize a __________ network.

Pharmaceutical companies sell some of their products to hospitals and clinics directly.They also market other products to large retail chains like Walgreens that distribute them to their stores across the nation.In addition,they sell products to drug wholesalers that sell to the remaining independent drugstores in the U.S.What method of distribution best describes the method used by pharmaceutical companies in this example?

arrangement in which small,independent retailers form an organization that operates a wholesale facility cooperatively is referred to as a(n)__________.

Amazon uses supply chain and logistics management to