Question 1

agent refers to

Accepted Answer

A)  any intermediary with legal authority to act on behalf of the manufacturer. 
B)  independent firms or individuals whose principal function is to transport goods. 
C)  any intermediary who takes ownership of a manufacturer's goods or services and then finds multiple buyers for them. 
D)  a manufacturer's paid representative and acting voice in initial sales transactions. 
E)  a manufacturing "matchmaker" who actively seeks out potential consumers and brings them to retailers. 
A)  any intermediary with legal authority to act on behalf of the manufacturer. 
B)  independent firms or individuals whose principal function is to transport goods. 
C)  any intermediary who takes ownership of a manufacturer's goods or services and then finds multiple buyers for them. 
D)  a manufacturer's paid representative and acting voice in initial sales transactions. 
E)  a manufacturing "matchmaker" who actively seeks out potential consumers and brings them to retailers.

Question 2

which of the following products would the manufacturer be most likely to use exclusive distribution?

Accepted Answer

A)  Timex watches, Hanes underwear, and Nike shoes 
B)  Chanel perfume, Steinway pianos, and Baccarat crystal 
C)  Oreos, Teddy Grahams, and NillaWafers 
D)  paper clips, light bulbs, and file folders 
E)  Lean Cuisine meals, Breyer's Ice Cream, and Coca-Cola 
A)  Timex watches, Hanes underwear, and Nike shoes 
B)  Chanel perfume, Steinway pianos, and Baccarat crystal 
C)  Oreos, Teddy Grahams, and NillaWafers 
D)  paper clips, light bulbs, and file folders 
E)  Lean Cuisine meals, Breyer's Ice Cream, and Coca-Cola

Question 3

While Maytag appliances have the leading brand name,its sales are third in the industry.One of the things the company has done to spur sales is to create a website where potential customers can find the answers to the questions they ask during the appliance purchase process.Although Maytag considered using a __________ strategy,which directs customers to Maytag appliance stores it owns,the firm decided against it and simply provides the names and addresses of all the retailers (Sears,Home Depot,etc.)that carry Maytag appliances.

Accepted Answer

A)  horizontal channel strategy 
B)  strategic channel alliance 
C)  dual distribution 
D)  cross-docking 
E)  disintermediation 
A)  horizontal channel strategy 
B)  strategic channel alliance 
C)  dual distribution 
D)  cross-docking 
E)  disintermediation

Question 4

important feature of customer-driven supply chain management is its application of __________ that allows companies to share and operate systems for order processing,transportation scheduling,and inventory and facility management.

Accepted Answer

A)  wholesaler cooperatives 
B)  mathematical and statistical models 
C)  sophisticated information technology 
D)  continuous inventory management 
E)  standardized distribution protocols 
A)  wholesaler cooperatives 
B)  mathematical and statistical models 
C)  sophisticated information technology 
D)  continuous inventory management 
E)  standardized distribution protocols

Question 5

Allowing consumers to buy products by interacting with various advertising media without a face-to-face meeting with a salesperson is the definition of a(n)__________.

Accepted Answer

A)  indirect marketing channel 
B)  direct marketing channel 
C)  multimarketing channel 
D)  channel bypass marketing 
E)  personal selling 
A)  indirect marketing channel 
B)  direct marketing channel 
C)  multimarketing channel 
D)  channel bypass marketing 
E)  personal selling

Question 6

Logistics management refers to

Accepted Answer

A)  the practice of organizing the cost-effective flow of raw materials, in-process inventory, finished goods, and related information from point of origin to point of consumption to satisfy customer requirements. 
B)  the integration and organization of information and logistics activities across firms in a supply chain for the purpose of creating and delivering products and services that provide value to ultimate consumers. 
C)  the integration and organization of information and logistical activities that actively brings consumers together with sellers through the express use of agents and brokers. 
D)  systems that are designed to reduce a retailer's lead time for receiving merchandise, which then lowers a retailer's inventory investment, improves customer service levels, and reduces logistics expense. 
E)  proprietary computer and telecommunication technologies to exchange electronic invoices, payments, and information among suppliers, manufacturers, and retailers. 
A)  the practice of organizing the cost-effective flow of raw materials, in-process inventory, finished goods, and related information from point of origin to point of consumption to satisfy customer requirements. 
B)  the integration and organization of information and logistics activities across firms in a supply chain for the purpose of creating and delivering products and services that provide value to ultimate consumers. 
C)  the integration and organization of information and logistical activities that actively brings consumers together with sellers through the express use of agents and brokers. 
D)  systems that are designed to reduce a retailer's lead time for receiving merchandise, which then lowers a retailer's inventory investment, improves customer service levels, and reduces logistics expense. 
E)  proprietary computer and telecommunication technologies to exchange electronic invoices, payments, and information among suppliers, manufacturers, and retailers.

Question 7

Customer convenience is an important consideration when choosing a marketing channel.A commonly held view among website developers is the "__________" where consumers will abandon their efforts to enter or navigate a website if download time exceeds this amount of time.

Accepted Answer

A)  five second rule 
B)  six second rule 
C)  seven second rule 
D)  eight second rule 
E)  ten second rule 
A)  five second rule 
B)  six second rule 
C)  seven second rule 
D)  eight second rule 
E)  ten second rule

Question 8

Amazon uses supply chain and logistics management to

Accepted Answer

A)  make sure that it maintains the authority that comes with being the channel captain. 
B)  avoid having to use quick response replenishment. 
C)  lessen the amount of communication that is necessary between it and its suppliers. 
D)  manage the flow of products from its suppliers to its distribution centers. 
E)  implement its market divestment strategies. 
A)  make sure that it maintains the authority that comes with being the channel captain. 
B)  avoid having to use quick response replenishment. 
C)  lessen the amount of communication that is necessary between it and its suppliers. 
D)  manage the flow of products from its suppliers to its distribution centers. 
E)  implement its market divestment strategies.

Question 9

Reverse logistics refers to

Accepted Answer

A)  the collection of used goods donated from to nonprofit organizations by ultimate consumers to be restored, cleaned, repaired, and resold back to ultimate consumers. 
B)  deconstructing products that failed to pass quality inspection standards on the production line and reusing workable parts instead of throwing out the entire unit. 
C)  the process of reclaiming recyclable and reusable materials, returns, and reworks from the point-of-consumption or use for repair, remanufacturing, redistribution, or disposal. 
D)  organizing a cost-effective flow of raw materials, in-process inventory, finished goods, and related information from point of origin to point of consumption to satisfy customer requirements. 
E)  the donation of old or broken automobiles to nonprofit organizations that can be recycled or turned into scrap with the profits applied to the organization's operating expenses. 
A)  the collection of used goods donated from to nonprofit organizations by ultimate consumers to be restored, cleaned, repaired, and resold back to ultimate consumers. 
B)  deconstructing products that failed to pass quality inspection standards on the production line and reusing workable parts instead of throwing out the entire unit. 
C)  the process of reclaiming recyclable and reusable materials, returns, and reworks from the point-of-consumption or use for repair, remanufacturing, redistribution, or disposal. 
D)  organizing a cost-effective flow of raw materials, in-process inventory, finished goods, and related information from point of origin to point of consumption to satisfy customer requirements. 
E)  the donation of old or broken automobiles to nonprofit organizations that can be recycled or turned into scrap with the profits applied to the organization's operating expenses.

Question 10

(Cereals Partners Worldwide)is a __________ designed from the start to be a global business.It joined the cereal manufacturing and marketing capability of General Mills with the distribution clout of Nestlé.

Accepted Answer

A)  dual distribution partnership 
B)  multichannel distribution system 
C)  cooperative distribution channel 
D)  strategic channel alliance 
E)  bilateral trade cooperative 
A)  dual distribution partnership 
B)  multichannel distribution system 
C)  cooperative distribution channel 
D)  strategic channel alliance 
E)  bilateral trade cooperative

Question 11

intermediary who sells to other intermediaries,usually to retailers in consumer markets,is referred to as a(n)__________.

Accepted Answer

A)  broker 
B)  agent 
C)  retailer 
D)  distributor 
E)  wholesaler 
A)  broker 
B)  agent 
C)  retailer 
D)  distributor 
E)  wholesaler

Question 12

Direct marketing channels refer to

Accepted Answer

A)  the distribution of goods and services directly from the manufacturer's production site to end-users. 
B)  the traditional chain of distribution from manufacturer to retailer to consumer. 
C)  the use of agents who represent a single producer and are responsible for the entire marketing function of that producer. 
D)  a method of distribution that allows consumers to buy products by interacting with various advertising media without a face-to-face meeting with a salesperson. 
E)  a method of distribution that allows consumers to buy products through direct personal interaction with the manufacturer's representatives in order to provide more personalized service. 
A)  the distribution of goods and services directly from the manufacturer's production site to end-users. 
B)  the traditional chain of distribution from manufacturer to retailer to consumer. 
C)  the use of agents who represent a single producer and are responsible for the entire marketing function of that producer. 
D)  a method of distribution that allows consumers to buy products by interacting with various advertising media without a face-to-face meeting with a salesperson. 
E)  a method of distribution that allows consumers to buy products through direct personal interaction with the manufacturer's representatives in order to provide more personalized service.

Question 13

importance of time,dependability,communication,and convenience are all important concepts of __________.

Accepted Answer

A)  consumer service 
B)  supplier service 
C)  wholesaler service 
D)  retailer service 
E)  stakeholder service 
A)  consumer service 
B)  supplier service 
C)  wholesaler service 
D)  retailer service 
E)  stakeholder service

Question 14

terms of distribution,when marketing channel members are engaged in buying,selling,and risk taking,they are performing __________ functions.

Accepted Answer

A)  logistical 
B)  merchandising 
C)  facilitating 
D)  implementation 
E)  transactional 
A)  logistical 
B)  merchandising 
C)  facilitating 
D)  implementation 
E)  transactional

Question 15

Which of the following is an element of total logistics cost?

Accepted Answer

A)  new product development 
B)  inventories 
C)  advertising 
D)  personal selling 
E)  market research 
A)  new product development 
B)  inventories 
C)  advertising 
D)  personal selling 
E)  market research

Question 16

Candy bars should most likely be sold using which type of target market coverage?

Accepted Answer

A)  exclusive distribution 
B)  direct distribution 
C)  intensive distribution 
D)  dual distribution 
E)  selective distribution 
A)  exclusive distribution 
B)  direct distribution 
C)  intensive distribution 
D)  dual distribution 
E)  selective distribution

Question 17

There are three degrees of distribution-one of these being intensive distribution.What is the extreme opposite of this degree of density?

Accepted Answer

A)  exhaustive distribution 
B)  thorough distribution 
C)  exclusive distribution 
D)  selective distribution 
E)  concentrated distribution 
A)  exhaustive distribution 
B)  thorough distribution 
C)  exclusive distribution 
D)  selective distribution 
E)  concentrated distribution

Question 18

Electronic marketing channels refer to

Accepted Answer

A)  the employment of the Internet to make products and services available for consumption or use by consumers or industrial buyers. 
B)  a firm's computer driven inventory management through an entirely mechanized warehousing system. 
C)  intranet systems linking all aspects of production within a single firm. 
D)  manufacturers that specialize in the creation and production of microprocessors used in industrial markets. 
E)  the name given to all Internet addresses that end in ".com" to indicate the website is a commercial entity that distributes goods and services. 
A)  the employment of the Internet to make products and services available for consumption or use by consumers or industrial buyers. 
B)  a firm's computer driven inventory management through an entirely mechanized warehousing system. 
C)  intranet systems linking all aspects of production within a single firm. 
D)  manufacturers that specialize in the creation and production of microprocessors used in industrial markets. 
E)  the name given to all Internet addresses that end in ".com" to indicate the website is a commercial entity that distributes goods and services.

Question 19

Figure 15-1
-variety of terms are used for marketing intermediaries.According to Figure 15-1 above,"B" represents a(n)__________.

Accepted Answer

A)  retailer 
B)  middleman 
C)  wholesaler 
D)  distributor 
E)  agent or broker 
A)  retailer 
B)  middleman 
C)  wholesaler 
D)  distributor 
E)  agent or broker

Question 20

type of vertical marketing system that achieves coordination at successive stages of production and distribution by the size and influence of one channel member rather than through ownership is referred to as a(n)__________.

Accepted Answer

A)  corporate vertical marketing system 
B)  integrated vertical marketing system 
C)  contractual vertical marketing system 
D)  administered vertical marketing system 
E)  interactive vertical marketing system 
A)  corporate vertical marketing system 
B)  integrated vertical marketing system 
C)  contractual vertical marketing system 
D)  administered vertical marketing system 
E)  interactive vertical marketing system

Exam 15: Managing Marketing Channels and Supply Chains

agent refers to

which of the following products would the manufacturer be most likely to use exclusive distribution?

important feature of customer-driven supply chain management is its application of __________ that allows companies to share and operate systems for order processing,transportation scheduling,and inventory and facility management.

Allowing consumers to buy products by interacting with various advertising media without a face-to-face meeting with a salesperson is the definition of a(n)__________.

Logistics management refers to

Customer convenience is an important consideration when choosing a marketing channel.A commonly held view among website developers is the "__________" where consumers will abandon their efforts to enter or navigate a website if download time exceeds this amount of time.

Amazon uses supply chain and logistics management to

Reverse logistics refers to

(Cereals Partners Worldwide)is a __________ designed from the start to be a global business.It joined the cereal manufacturing and marketing capability of General Mills with the distribution clout of Nestlé.

intermediary who sells to other intermediaries,usually to retailers in consumer markets,is referred to as a(n)__________.

Direct marketing channels refer to

importance of time,dependability,communication,and convenience are all important concepts of __________.

terms of distribution,when marketing channel members are engaged in buying,selling,and risk taking,they are performing __________ functions.

Which of the following is an element of total logistics cost?

Candy bars should most likely be sold using which type of target market coverage?

There are three degrees of distribution-one of these being intensive distribution.What is the extreme opposite of this degree of density?

Electronic marketing channels refer to

Figure 15-1 -variety of terms are used for marketing intermediaries.According to Figure 15-1 above,"B" represents a(n)__________.

type of vertical marketing system that achieves coordination at successive stages of production and distribution by the size and influence of one channel member rather than through ownership is referred to as a(n)__________.

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Scanning the Marketing Environment

Ethical and Social Responsibility for Sustainable Marketing

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation,Targeting,and Positioning

Developing New Products and Services

Managing Successful Products,Services,and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multi-Channel Marketing

Pulling It All Together: The Strategic Marketing Process

Filters