Question 1

a supply chain setting,replenishment time refers to lead time for an item,which means the lag from ordering an item until it is

Accepted Answer

A)  billed to the customer. 
B)  acknowledged by the customer. 
C)  billed and paid for by the customer. 
D)  promised for delivery. 
E)  received and ready for use or sale. 
A)  billed to the customer. 
B)  acknowledged by the customer. 
C)  billed and paid for by the customer. 
D)  promised for delivery. 
E)  received and ready for use or sale.

Question 2

Which of the following statements describes the difference between a corporate vertical marketing system and an administered vertical marketing system?

Accepted Answer

A)  Administered vertical marketing systems gain power through ownership while corporate vertical marketing systems gain power through contractual agreement. 
B)  Administered vertical marketing systems gain power through the size and influence of one channel member and through ownership. 
C)  Administered vertical marketing systems gain power through contractual agreements and ownership. 
D)  Administered vertical marketing systems are usually larger and more profitable than corporate vertical marketing systems. 
E)  Administered vertical marketing systems achieve coordination at successive stages of production and distribution by the size and influence of one channel member rather than through ownership. 
A)  Administered vertical marketing systems gain power through ownership while corporate vertical marketing systems gain power through contractual agreement. 
B)  Administered vertical marketing systems gain power through the size and influence of one channel member and through ownership. 
C)  Administered vertical marketing systems gain power through contractual agreements and ownership. 
D)  Administered vertical marketing systems are usually larger and more profitable than corporate vertical marketing systems. 
E)  Administered vertical marketing systems achieve coordination at successive stages of production and distribution by the size and influence of one channel member rather than through ownership.

Question 3

Purchasing products in large quantities and breaking them into smaller amounts desired by customers would be an example of a __________ function.

Accepted Answer

A)  logistical 
B)  transactional 
C)  facilitating 
D)  transporting 
E)  risk taking 
A)  logistical 
B)  transactional 
C)  facilitating 
D)  transporting 
E)  risk taking

Question 4

__________ is an intermediary who sells to consumers.

Accepted Answer

A)  agent 
B)  retailer 
C)  wholesaler 
D)  distributor 
E)  broker 
A)  agent 
B)  retailer 
C)  wholesaler 
D)  distributor 
E)  broker

Question 5

Intensive distribution refers to

Accepted Answer

A)  the distribution of products or services in markets where there are currently no other competitors. 
B)  the distribution of products or services where the producer owns the entire channel of distribution. 
C)  the density of distribution whereby a firm tries to place its products or services with only one retail outlet in a specified geographical area. 
D)  the density of distribution whereby a firm tries to place its products or services in as many outlets as possible. 
E)  the density of distribution whereby a firm tries to place its products or services in a few retail outlets in a specific area. 
A)  the distribution of products or services in markets where there are currently no other competitors. 
B)  the distribution of products or services where the producer owns the entire channel of distribution. 
C)  the density of distribution whereby a firm tries to place its products or services with only one retail outlet in a specified geographical area. 
D)  the density of distribution whereby a firm tries to place its products or services in as many outlets as possible. 
E)  the density of distribution whereby a firm tries to place its products or services in a few retail outlets in a specific area.

Question 6

Buyers are interested in having numerous competing and complementary items from which to choose.The buyer requirement for __________ is satisfied through the breadth and depth of products and brands that intermediaries carry.

Accepted Answer

A)  information 
B)  convenience 
C)  variety 
D)  pre- or postsale services 
E)  adaptability 
A)  information 
B)  convenience 
C)  variety 
D)  pre- or postsale services 
E)  adaptability

Question 7

Bombardier is the leading marketer of corporate jets.Its brand name is well known and respected in the corporate jet market.The aircraft company relies on outside suppliers for design support and to share development costs and market risks,but Bombardier is considered the leader in determining design and marketing of its planes.For its newest plane,Bombardier has about 30 prime suppliers-about 10 of those have been involved since the initial design phase.Bombardier is an example of a __________.

Accepted Answer

A)  product champion 
B)  channel general 
C)  channel director 
D)  channel coordinator 
E)  channel captain 
A)  product champion 
B)  channel general 
C)  channel director 
D)  channel coordinator 
E)  channel captain

Question 8

Driving time,proximity,hours of operation,and the usability of a website are all examples of which buyer requirement?

Accepted Answer

A)  information 
B)  variety 
C)  pre- or postsale services 
D)  adaptability 
E)  convenience 
A)  information 
B)  variety 
C)  pre- or postsale services 
D)  adaptability 
E)  convenience

Question 9

Conflict that occurs between two different levels in a marketing channel is referred to as

Accepted Answer

A)  lateral conflict. 
B)  horizontal conflict. 
C)  vertical conflict. 
D)  distributor conflict. 
E)  contractual conflict. 
A)  lateral conflict. 
B)  horizontal conflict. 
C)  vertical conflict. 
D)  distributor conflict. 
E)  contractual conflict.

Question 10

is a channel captain? What is its function when there is channel conflict?

Accepted Answer

Because channels consist of independent

Question 11

Intermediaries who perform a variety of functions,including selling,maintaining inventories,extending credit,and so on are referred to as __________.

Accepted Answer

A)  dealers 
B)  brokers 
C)  retailers 
D)  wholesalers 
E)  distributors 
A)  dealers 
B)  brokers 
C)  retailers 
D)  wholesalers 
E)  distributors

Question 12

Which of the following types of vertical marketing systems is likely to experience the least channel conflict?

Accepted Answer

A)  corporate vertical marketing system 
B)  wholesaler-sponsored voluntary chain 
C)  retailer-sponsored cooperative 
D)  franchise system 
E)  administered vertical marketing system 
A)  corporate vertical marketing system 
B)  wholesaler-sponsored voluntary chain 
C)  retailer-sponsored cooperative 
D)  franchise system 
E)  administered vertical marketing system

Question 13

Enhancing a product or service to make it more appealing to buyers is __________ utility.

Accepted Answer

A)  time 
B)  place 
C)  possession 
D)  form 
E)  transactional 
A)  time 
B)  place 
C)  possession 
D)  form 
E)  transactional

Question 14

Figure 15-4
-Figure 15-4 above depicts the four most common marketing channels for business products and services.Channel "A" would be an appropriate marketing channel for __________.

Accepted Answer

A)  Boeing aircraft 
B)  Caterpillar lift trucks 
C)  John Deer tractors 
D)  fencing systems 
E)  electrical products 
A)  Boeing aircraft 
B)  Caterpillar lift trucks 
C)  John Deer tractors 
D)  fencing systems 
E)  electrical products

Question 15

Cross-docking refers to

Accepted Answer

A)  the practice of organizing the cost-effective flow of raw materials, in-process inventory, finished goods, and related information from point of origin to point of consumption to satisfy customer requirements. 
B)  the practice of storing finished goods in the same trucks from which they will be dispensed and sold to consumers. 
C)  using large cargo containers that will be loaded to trucks and then to barges or ships that sail from port to port and then unloaded back to trucks for final transport and delivery. 
D)  a practice that involves unloading products from suppliers, sorting products for individual stores, and quickly reloading products onto trucks for a particular store. 
E)  the practice of transporting retail goods from a centralized warehouse to the loading docks of regionally located satellite warehouses. 
A)  the practice of organizing the cost-effective flow of raw materials, in-process inventory, finished goods, and related information from point of origin to point of consumption to satisfy customer requirements. 
B)  the practice of storing finished goods in the same trucks from which they will be dispensed and sold to consumers. 
C)  using large cargo containers that will be loaded to trucks and then to barges or ships that sail from port to port and then unloaded back to trucks for final transport and delivery. 
D)  a practice that involves unloading products from suppliers, sorting products for individual stores, and quickly reloading products onto trucks for a particular store. 
E)  the practice of transporting retail goods from a centralized warehouse to the loading docks of regionally located satellite warehouses.

Question 16

Walmart's marketing strategy is to be a reliable,lower-price retailer for a wide variety of mass consumption consumer goods.This strategy favors a(n)__________ designed to deliver products to consumers at the lowest possible cost.

Accepted Answer

A)  integrated supply chain 
B)  global supply chain 
C)  efficient supply chain 
D)  responsive supply chain 
E)  customer service supply chain 
A)  integrated supply chain 
B)  global supply chain 
C)  efficient supply chain 
D)  responsive supply chain 
E)  customer service supply chain

Question 17

made a conscious decision to use a(n)__________ supply chain to best meet the requirements of its consumers.

Accepted Answer

A)  integrated 
B)  efficient 
C)  harmonized 
D)  responsive 
E)  multi-tiered 
A)  integrated 
B)  efficient 
C)  harmonized 
D)  responsive 
E)  multi-tiered

Question 18

third consideration in choosing a marketing channel is profitability,which is determined by the margins earned for each channel member and for the channel as a whole.Based on this information,which of the following statements would be most accurate?

Accepted Answer

A)  The more responsibilities a channel member takes in terms of distribution, advertising, and selling expenses, the greater the potential for manufacturer profitability. 
B)  The more responsibilities the manufacturer assumes relative to its channel members, the greater the potential for profitability. 
C)  The extent to which channel members share costs determines the margins received by each member and by the channel as a whole. 
D)  While channel members can increase profitability by taking on distribution and selling expenses, advertising expenses should always remain with the manufacturer if a firm is looking for the greatest profitability. 
E)  Profitability is not related to the length or nature of the distribution chain but determined by the manufacturer. 
A)  The more responsibilities a channel member takes in terms of distribution, advertising, and selling expenses, the greater the potential for manufacturer profitability. 
B)  The more responsibilities the manufacturer assumes relative to its channel members, the greater the potential for profitability. 
C)  The extent to which channel members share costs determines the margins received by each member and by the channel as a whole. 
D)  While channel members can increase profitability by taking on distribution and selling expenses, advertising expenses should always remain with the manufacturer if a firm is looking for the greatest profitability. 
E)  Profitability is not related to the length or nature of the distribution chain but determined by the manufacturer.

Question 19

Purchasing products for resale or as an agent for supply of a product would be an example of a __________ function.

Accepted Answer

A)  logistical 
B)  facilitating 
C)  risk taking 
D)  transactional 
E)  assorting 
A)  logistical 
B)  facilitating 
C)  risk taking 
D)  transactional 
E)  assorting

Question 20

Multichannel marketing is the blending of different __________ that are mutually reinforcing in attracting,retaining,and building relationships with consumers who shop and buy in traditional intermediaries and online.

Accepted Answer

A)  pricing channels 
B)  distribution channels 
C)  communication and delivery channels 
D)  direct and indirect channels 
E)  communication channels 
A)  pricing channels 
B)  distribution channels 
C)  communication and delivery channels 
D)  direct and indirect channels 
E)  communication channels

Exam 15: Managing Marketing Channels and Supply Chains

a supply chain setting,replenishment time refers to lead time for an item,which means the lag from ordering an item until it is

Which of the following statements describes the difference between a corporate vertical marketing system and an administered vertical marketing system?

Purchasing products in large quantities and breaking them into smaller amounts desired by customers would be an example of a __________ function.

__________ is an intermediary who sells to consumers.

Intensive distribution refers to

Buyers are interested in having numerous competing and complementary items from which to choose.The buyer requirement for __________ is satisfied through the breadth and depth of products and brands that intermediaries carry.

Driving time,proximity,hours of operation,and the usability of a website are all examples of which buyer requirement?

Conflict that occurs between two different levels in a marketing channel is referred to as

is a channel captain? What is its function when there is channel conflict?

Intermediaries who perform a variety of functions,including selling,maintaining inventories,extending credit,and so on are referred to as __________.

Which of the following types of vertical marketing systems is likely to experience the least channel conflict?

Enhancing a product or service to make it more appealing to buyers is __________ utility.

Figure 15-4 -Figure 15-4 above depicts the four most common marketing channels for business products and services.Channel "A" would be an appropriate marketing channel for __________.

Cross-docking refers to

Walmart's marketing strategy is to be a reliable,lower-price retailer for a wide variety of mass consumption consumer goods.This strategy favors a(n)__________ designed to deliver products to consumers at the lowest possible cost.

made a conscious decision to use a(n)__________ supply chain to best meet the requirements of its consumers.

third consideration in choosing a marketing channel is profitability,which is determined by the margins earned for each channel member and for the channel as a whole.Based on this information,which of the following statements would be most accurate?

Purchasing products for resale or as an agent for supply of a product would be an example of a __________ function.

Multichannel marketing is the blending of different __________ that are mutually reinforcing in attracting,retaining,and building relationships with consumers who shop and buy in traditional intermediaries and online.

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Scanning the Marketing Environment

Ethical and Social Responsibility for Sustainable Marketing

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation,Targeting,and Positioning

Developing New Products and Services

Managing Successful Products,Services,and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multi-Channel Marketing

Pulling It All Together: The Strategic Marketing Process

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