Question 1

Which of the following is a valid observation of baby boomers?

Accepted Answer

A) Baby boomers are people born between 1975 and 1991. 
B) They are increasingly using digital technology for communication. 
C) Baby boomers are people born between 1965 and 1975. 
D) They are also referred to as the echo boomers or millennials. 
A) Baby boomers are people born between 1975 and 1991. 
B) They are increasingly using digital technology for communication. 
C) Baby boomers are people born between 1965 and 1975. 
D) They are also referred to as the echo boomers or millennials.

Question 2

Generation Z consumers are the people born _____.

Accepted Answer

A) between 1993 and beyond 
B) before generation Y consumers 
C) between 1975 and 1991 
D) before baby boomers 
A) between 1993 and beyond 
B) before generation Y consumers 
C) between 1975 and 1991 
D) before baby boomers

Question 3

Disposable income is the after-tax income a consumer has left after paying for necessities.

Accepted Answer

A) True 
 B)False

Question 4

The trend for "healthy living" in Canada is largely driven by:

Accepted Answer

A) An aging Baby Boom generation. 
B) The emerging Generation Z. 
C) New low-fat and gluten-free products. 
D) Immigration trends. 
A) An aging Baby Boom generation. 
B) The emerging Generation Z. 
C) New low-fat and gluten-free products. 
D) Immigration trends.

Question 5

Why should marketers be aware of changes and developments in each area of a marketing environment scan?

Accepted Answer

A) to determine where and when further analyses are needed 
B) to go where a company should be directing their energies 
C) to understand what a company needs to do 
D) to get ahead of their competitors 
A) to determine where and when further analyses are needed 
B) to go where a company should be directing their energies 
C) to understand what a company needs to do 
D) to get ahead of their competitors

Question 6

Direct competitors refer to products that compete for the same buying dollar in a slightly different category.

Accepted Answer

A) True 
 B)False

Question 7

Which of the following is a type of competition where a large number of sellers compete with each other and offer customers substitute products with product differentiation?

Accepted Answer

A) monopolistic competition 
B) monopoly 
C) oligopoly 
D) monopsony 
A) monopolistic competition 
B) monopoly 
C) oligopoly 
D) monopsony

Question 8

Identify the product whose business is most likely to be affected by an economic slowdown.

Accepted Answer

A) Automobiles 
B) Entertainment 
C) Home cooked meals 
D) Vegetables 
A) Automobiles 
B) Entertainment 
C) Home cooked meals 
D) Vegetables

Question 9

A company introduces a contest that requires a mix of chance and skill.This contest will be illegal in Canada.

Accepted Answer

A) True 
 B)False

Question 10

Which of the following terms is used to define a time of slow economic activity with two consecutive periods of negative growth?

Accepted Answer

A) stagflation 
B) inflation 
C) deflation 
D) recession 
A) stagflation 
B) inflation 
C) deflation 
D) recession

Question 11

Many shoppers access information about products through social media and online review sites using a mobile device while in a retail store.What do we call this behavior?

Accepted Answer

A) Transactional buying 
B) Reverse showrooming 
C) M-commerce 
D) Showrooming 
A) Transactional buying 
B) Reverse showrooming 
C) M-commerce 
D) Showrooming

Question 12

The main immigrant languages are German, and Spanish.

Accepted Answer

A) True 
 B)False

Question 13

Albert, a retired individual, was born in the year 1954.He usually buys products such as anti-wrinkle creams and grey-hair products.Identify the group that Albert belongs to.

Accepted Answer

A) Generation Z 
B) Generation X 
C) Baby boomer 
D) Millennial 
A) Generation Z 
B) Generation X 
C) Baby boomer 
D) Millennial

Question 14

Which of the following is a type of competition where there are many sellers with nearly identical products and little differentiation?

Accepted Answer

A) perfect competition 
B) oligopoly 
C) monopoly 
D) monopsony 
A) perfect competition 
B) oligopoly 
C) monopoly 
D) monopsony

Question 15

Indirect competitors refer to products that _____.

Accepted Answer

A) compete for a different segment of customers in different categories 
B) are very similar and compete in the same category 
C) contend for a different segment of customers in the same category 
D) compete for the same buying dollar in a slightly different category 
A) compete for a different segment of customers in different categories 
B) are very similar and compete in the same category 
C) contend for a different segment of customers in the same category 
D) compete for the same buying dollar in a slightly different category

Question 16

A SWOT looks at the business in relation to?

Accepted Answer

A) It's competition and demographics 
B) What other companies are doing 
C) It's socio-cultural forces 
D) Six key areas that affect the business 
A) It's competition and demographics 
B) What other companies are doing 
C) It's socio-cultural forces 
D) Six key areas that affect the business

Which of the following is a valid observation of baby boomers?

Generation Z consumers are the people born _____.

Disposable income is the after-tax income a consumer has left after paying for necessities.

The trend for "healthy living" in Canada is largely driven by:

Why should marketers be aware of changes and developments in each area of a marketing environment scan?

Direct competitors refer to products that compete for the same buying dollar in a slightly different category.

Which of the following is a type of competition where a large number of sellers compete with each other and offer customers substitute products with product differentiation?

Identify the product whose business is most likely to be affected by an economic slowdown.

A company introduces a contest that requires a mix of chance and skill.This contest will be illegal in Canada.

Which of the following terms is used to define a time of slow economic activity with two consecutive periods of negative growth?

Many shoppers access information about products through social media and online review sites using a mobile device while in a retail store.What do we call this behavior?

The main immigrant languages are German, and Spanish.

Albert, a retired individual, was born in the year 1954.He usually buys products such as anti-wrinkle creams and grey-hair products.Identify the group that Albert belongs to.

Which of the following is a type of competition where there are many sellers with nearly identical products and little differentiation?

Indirect competitors refer to products that _____.

A SWOT looks at the business in relation to?

Marketing Fundamentals

Consumer Behaviour

Market Research Metrics and Analytics

B2B Marketing

Segmentation Targeting and Positioning

Products and Brands

New Product Development

Pricing

Marketing Channels and Supply Chain

Retailing and Wholesaling

Marketing Communications

Digital Marketing Communications

Customer Relationship Management

Marketing and Strategic Planning

Filters

Exam 2: The Marketing Environment

Which of the following is a valid observation of baby boomers?

Generation Z consumers are the people born _____.

Disposable income is the after-tax income a consumer has left after paying for necessities.

The trend for "healthy living" in Canada is largely driven by:

Why should marketers be aware of changes and developments in each area of a marketing environment scan?

Direct competitors refer to products that compete for the same buying dollar in a slightly different category.

Which of the following is a type of competition where a large number of sellers compete with each other and offer customers substitute products with product differentiation?

Identify the product whose business is most likely to be affected by an economic slowdown.

A company introduces a contest that requires a mix of chance and skill.This contest will be illegal in Canada.

Which of the following terms is used to define a time of slow economic activity with two consecutive periods of negative growth?

Many shoppers access information about products through social media and online review sites using a mobile device while in a retail store.What do we call this behavior?

The main immigrant languages are German, and Spanish.

Albert, a retired individual, was born in the year 1954.He usually buys products such as anti-wrinkle creams and grey-hair products.Identify the group that Albert belongs to.

Which of the following is a type of competition where there are many sellers with nearly identical products and little differentiation?

Indirect competitors refer to products that _____.

A SWOT looks at the business in relation to?

Marketing Fundamentals

Consumer Behaviour

Market Research Metrics and Analytics

B2B Marketing

Segmentation Targeting and Positioning

Products and Brands

New Product Development

Pricing

Marketing Channels and Supply Chain

Retailing and Wholesaling

Marketing Communications

Digital Marketing Communications

Customer Relationship Management

Marketing and Strategic Planning

Filters