Question 1

A company that wishes to reach adult consumers aged 20 - 30, would be advised to consider which social media platform?

Accepted Answer

A) LinkedIn 
B) Facebook 
C) Instagram 
D) Twitter 
A) LinkedIn 
B) Facebook 
C) Instagram 
D) Twitter

Question 2

Each generation tends to have different tastes, consumption patterns, and attitudes.

Accepted Answer

A) True 
 B)False

Question 3

A consumer has $100,000 left for spending and savings after paying his taxes.This sum amounts to his disposable income.

Accepted Answer

A) True 
 B)False

Question 4

The Advertising Standards Canada is a self-regulatory non-government association run by advertising, media, and marketing professionals.

Accepted Answer

A) True 
 B)False

Question 5

A SWOT analysis is

Accepted Answer

A) Internal factors 
B) External factors 
C) Both the internal factors and the external factors 
D) Assessing how well a company is doing 
A) Internal factors 
B) External factors 
C) Both the internal factors and the external factors 
D) Assessing how well a company is doing

Question 6

Predict the future: what new technology is likely to impact our lives in the next 5 years? How will it affect the way specific consumers live their daily lives?

Accepted Answer

The challenge is to keep current with ch

Question 7

A recession is a time of slow economic activity with two consecutive periods of negative growth.

Accepted Answer

A) True 
 B)False

Question 8

Marketing environmental scan is the process of _____.

Accepted Answer

A) using internal information to identify trends, strengths, and weaknesses of a business 
B) continually acquiring information on events occurring outside an organization 
C) evaluating the performance variables of an organization 
D) using internal information to identify trends, opportunities, and threats to a business 
A) using internal information to identify trends, strengths, and weaknesses of a business 
B) continually acquiring information on events occurring outside an organization 
C) evaluating the performance variables of an organization 
D) using internal information to identify trends, opportunities, and threats to a business

Question 9

Pick a company of your choice and conduct a SWOT analysis.

Accepted Answer

The students have to select a company of

Question 10

Identify the term that refers to cultural values, ideas, and attitudes, as well as society's morals and beliefs.

Accepted Answer

A) Socio-cultural forces 
B) Demographic forces 
C) Internal forces 
D) Neutral forces 
A) Socio-cultural forces 
B) Demographic forces 
C) Internal forces 
D) Neutral forces

Question 11

Twitter is now the most commonly accessed Social Media in Canada.

Accepted Answer

A) True 
 B)False

Question 12

A marketing environmental scan is performed to identify trends and pinpoint opportunities and threats to a business.

Accepted Answer

A) True 
 B)False

Question 13

Identify the product whose business is most likely to be affected by an economic slowdown.

Accepted Answer

A) smart phones 
B) clothing 
C) flour 
D) sweaters 
A) smart phones 
B) clothing 
C) flour 
D) sweaters

Question 14

Cloud computing refers to the ability to _____.

Accepted Answer

A) use technologies that are considered unstable for commercial purposes 
B) install application software in a variety of operating systems 
C) access and use programs on the Internet without owning the software 
D) access and use programs on a personal computer without obtaining a licence 
A) use technologies that are considered unstable for commercial purposes 
B) install application software in a variety of operating systems 
C) access and use programs on the Internet without owning the software 
D) access and use programs on a personal computer without obtaining a licence

Question 15

Albero Products is a company that manufactures and markets consumer goods.The company markets products such as cosmetics, packaged foods, detergents, and groceries.Many of the company's products are targeted at certain demographic groups. The company markets an anti-wrinkle cream that targets people aged 50 and above.Identify the likely target market of this product.

Accepted Answer

A) Generation X 
B) Millennial 
C) Generation Y 
D) Baby boomer 
A) Generation X 
B) Millennial 
C) Generation Y 
D) Baby boomer

Question 16

E-commerce in Canada can be described as:

Accepted Answer

A) Slower to take hold than in the United States but growing in popularity. 
B) Faster to take hold than in the United States but slowing significantly. 
C) The most common form of purchase for consumers across all age groups. 
D) Important only to the Baby Boom generation. 
A) Slower to take hold than in the United States but growing in popularity. 
B) Faster to take hold than in the United States but slowing significantly. 
C) The most common form of purchase for consumers across all age groups. 
D) Important only to the Baby Boom generation.

Question 17

Macroeconomic forces refer to the state of a country's economy as a whole.

Accepted Answer

A) True 
 B)False

Question 18

In Canada, we find a society that:

Accepted Answer

A) Relies on electronic communication 
B) Is very active physically. 
C) Prefers face to face communication 
D) Is able to spend holidays without electronic communication 
A) Relies on electronic communication 
B) Is very active physically. 
C) Prefers face to face communication 
D) Is able to spend holidays without electronic communication

Question 19

Albero Products is a company that manufactures and markets consumer goods.The company markets products such as cosmetics, packaged foods, detergents, and groceries.Many of the company's products are targeted at certain demographic groups. The company launches toys for children aged between 5 and 10.Which of the following segments will be the end users of this product?

Accepted Answer

A) Generation Z 
B) Generation X 
C) Baby boomer 
D) Millennial 
A) Generation Z 
B) Generation X 
C) Baby boomer 
D) Millennial

Question 20

The dominant household structure in Canada is the one-person household.

Accepted Answer

A) True 
 B)False

A company that wishes to reach adult consumers aged 20 - 30, would be advised to consider which social media platform?

Each generation tends to have different tastes, consumption patterns, and attitudes.

A consumer has $100,000 left for spending and savings after paying his taxes.This sum amounts to his disposable income.

The Advertising Standards Canada is a self-regulatory non-government association run by advertising, media, and marketing professionals.

A SWOT analysis is

Predict the future: what new technology is likely to impact our lives in the next 5 years? How will it affect the way specific consumers live their daily lives?

A recession is a time of slow economic activity with two consecutive periods of negative growth.

Marketing environmental scan is the process of _____.

Pick a company of your choice and conduct a SWOT analysis.

Identify the term that refers to cultural values, ideas, and attitudes, as well as society's morals and beliefs.

Twitter is now the most commonly accessed Social Media in Canada.

A marketing environmental scan is performed to identify trends and pinpoint opportunities and threats to a business.

Identify the product whose business is most likely to be affected by an economic slowdown.

Cloud computing refers to the ability to _____.

E-commerce in Canada can be described as:

Macroeconomic forces refer to the state of a country's economy as a whole.

In Canada, we find a society that:

The dominant household structure in Canada is the one-person household.

Marketing Fundamentals

Consumer Behaviour

Market Research Metrics and Analytics

B2B Marketing

Segmentation Targeting and Positioning

Products and Brands

New Product Development

Pricing

Marketing Channels and Supply Chain

Retailing and Wholesaling

Marketing Communications

Digital Marketing Communications

Customer Relationship Management

Marketing and Strategic Planning

Filters

Exam 2: The Marketing Environment

A company that wishes to reach adult consumers aged 20 - 30, would be advised to consider which social media platform?

Each generation tends to have different tastes, consumption patterns, and attitudes.

A consumer has $100,000 left for spending and savings after paying his taxes.This sum amounts to his disposable income.

The Advertising Standards Canada is a self-regulatory non-government association run by advertising, media, and marketing professionals.

A SWOT analysis is

Predict the future: what new technology is likely to impact our lives in the next 5 years? How will it affect the way specific consumers live their daily lives?

A recession is a time of slow economic activity with two consecutive periods of negative growth.

Marketing environmental scan is the process of _____.

Pick a company of your choice and conduct a SWOT analysis.

Identify the term that refers to cultural values, ideas, and attitudes, as well as society's morals and beliefs.

Twitter is now the most commonly accessed Social Media in Canada.

A marketing environmental scan is performed to identify trends and pinpoint opportunities and threats to a business.

Identify the product whose business is most likely to be affected by an economic slowdown.

Cloud computing refers to the ability to _____.

E-commerce in Canada can be described as:

Macroeconomic forces refer to the state of a country's economy as a whole.

In Canada, we find a society that:

The dominant household structure in Canada is the one-person household.

Marketing Fundamentals

Consumer Behaviour

Market Research Metrics and Analytics

B2B Marketing

Segmentation Targeting and Positioning

Products and Brands

New Product Development

Pricing

Marketing Channels and Supply Chain

Retailing and Wholesaling

Marketing Communications

Digital Marketing Communications

Customer Relationship Management

Marketing and Strategic Planning

Filters