Question 1

Which of the following is the best marketing strategy for promoting Betty Crocker (cake mixes etc.) using social media?

Accepted Answer

A) Create `Betty Cooks,` a blog featuring recipes for trendy dishes using Betty Crocker products 
B) Monitor e-mails for customer complaints and respond promptly with a 50% discount coupon 
C) Hold a cooking contest to generate new recipes using Betty Crocker products 
D) Produce commercials incorporating images of Betty Crocker cooking with famous chefs 
A) Create `Betty Cooks,` a blog featuring recipes for trendy dishes using Betty Crocker products 
B) Monitor e-mails for customer complaints and respond promptly with a 50% discount coupon 
C) Hold a cooking contest to generate new recipes using Betty Crocker products 
D) Produce commercials incorporating images of Betty Crocker cooking with famous chefs A

Question 2

Mobile devices are a success because they are?

Accepted Answer

A) growing in memory capability 
B) considered a status symbol for pre-war generations 
C) inexpensive, easy-to-use, and durable 
D) seen as tools to help manage modern life 
A) growing in memory capability 
B) considered a status symbol for pre-war generations 
C) inexpensive, easy-to-use, and durable 
D) seen as tools to help manage modern life D

Question 3

Mobile marketing is a large part of "Epicurious's" business strategy.What are the reasons why they would want to use a variety of mobile marketing platforms?

Accepted Answer

A) targeting can be more precise 
B) to provide free useful tools such as apps, organizers, shopping lists 
C) it makes it convenient 
D) to stay competitive 
A) targeting can be more precise 
B) to provide free useful tools such as apps, organizers, shopping lists 
C) it makes it convenient 
D) to stay competitive B

Question 4

Advertising that renders on mobile devices is a small but growing area of mobile marketing.It can help build _____.

Accepted Answer

A) brand awareness 
B) brand value 
C) brand loyalty 
D) brand mobility 
A) brand awareness 
B) brand value 
C) brand loyalty 
D) brand mobility

Question 5

What is the first question that marketers must ask as they start the process of building social media programs into their marketing initiatives?

Accepted Answer

A) How will social media be integrated into other brand marketing programs? 
B) What voice and tone do you want to use for your brand? 
C) What are the social media policies and guidelines for your business? 
D) What social media networks are appropriate for your brand? 
A) How will social media be integrated into other brand marketing programs? 
B) What voice and tone do you want to use for your brand? 
C) What are the social media policies and guidelines for your business? 
D) What social media networks are appropriate for your brand?

Question 6

Twitter was launched in 2006 as a _______.

Accepted Answer

A) viral marketing network 
B) free social media site 
C) paid marketing network 
D) network for communication and engagement 
A) viral marketing network 
B) free social media site 
C) paid marketing network 
D) network for communication and engagement

Question 7

Which of the following statements about social networks in Canada is true?

Accepted Answer

A) Social media is used by marketers to help connect consumers with a brand. 
B) Social media is managed well by marketers. 
C) Social media uses only one network to communicate with their customers. 
D) Social media focuses on selling as many products as possible, and companies have started to hard-sell their products to make a profit. 
A) Social media is used by marketers to help connect consumers with a brand. 
B) Social media is managed well by marketers. 
C) Social media uses only one network to communicate with their customers. 
D) Social media focuses on selling as many products as possible, and companies have started to hard-sell their products to make a profit.

Question 8

List four types of social media marketing tools.Show how your favourite brand uses each of these tools.

Accepted Answer

Facebook, YouTube, Twitter, LinkedIn, In

Question 9

Helga is responsible for identifying the right app needed to connect with the consumers and inform them about her company's product.Which of the following apps are created specifically to be hosted and run on a mobile device?

Accepted Answer

A) mobile app 
B) hybrid app 
C) web app 
D) native app 
A) mobile app 
B) hybrid app 
C) web app 
D) native app

Question 10

Ryan is planning on using social media marketing to connect with potential customers and create long-term engagement.He should

Accepted Answer

A) Experiment with different platforms to see which one or two he likes the best 
B) Reserve part of his promotional budget for traditional media in order to reach all demographics 
C) Understand the need to adjust objectives once he gauges initial success 
D) Identify the platforms that best fit his target market profile 
A) Experiment with different platforms to see which one or two he likes the best 
B) Reserve part of his promotional budget for traditional media in order to reach all demographics 
C) Understand the need to adjust objectives once he gauges initial success 
D) Identify the platforms that best fit his target market profile

Question 11

YouTube is the most popular social media network.

Accepted Answer

A) True 
 B)False

Question 12

What are some of the mobile marketing best practices? Give an example.

Accepted Answer

Students' examples may vary.Think mobile

Question 13

In 2006 YouTube was purchased by Netflix.

Accepted Answer

A) True 
 B)False

Question 14

Original online content that has been created by users is called _____.

Accepted Answer

A) a political campaign 
B) user generated content 
C) a blog 
D) a wiki 
A) a political campaign 
B) user generated content 
C) a blog 
D) a wiki

Question 15

Many performance metrics can be used to measure social media marketing programs, but marketers are advised to use no more than 20 to make this process manageable.

Accepted Answer

A) True 
 B)False

Question 16

_____ is the network that visually highlights seasonal campaigns.

Accepted Answer

A) Instagram 
B) Twitter 
C) Blog 
D) YouTube 
A) Instagram 
B) Twitter 
C) Blog 
D) YouTube

Question 17

Andrea, the marketing manager of Staples, is analyzing the specific group of existing and potential customers for the launch of Staples's new products.Which product should Andrea bring in to Staples?

Accepted Answer

A) laptop computers 
B) smartphones 
C) desktop computers 
D) apple products 
A) laptop computers 
B) smartphones 
C) desktop computers 
D) apple products

Question 18

In 2016, there were over 30 Million ______ owners in Canada.

Accepted Answer

A) laptops 
B) desktops 
C) smartphones 
D) cell phones 
A) laptops 
B) desktops 
C) smartphones 
D) cell phones

Question 19

Social media marketing is when brands reach out to consumers online through social networks where people ___

Accepted Answer

A) build relationships 
B) connect with friends and contacts to communicate 
C) complain about products or services 
D) create sales 
A) build relationships 
B) connect with friends and contacts to communicate 
C) complain about products or services 
D) create sales

Question 20

Skycrapers are

Accepted Answer

A) Horizontal ads that stretch across the top or bottom of a web page 
B) Tall, slim ads placed along the side of a web page 
C) Ads that pop up to cover the home page of a web site 
D) Ads placed in games to resemble actual billboards 
A) Horizontal ads that stretch across the top or bottom of a web page 
B) Tall, slim ads placed along the side of a web page 
C) Ads that pop up to cover the home page of a web site 
D) Ads placed in games to resemble actual billboards

Which of the following is the best marketing strategy for promoting Betty Crocker (cake mixes etc.) using social media?

Mobile devices are a success because they are?

Mobile marketing is a large part of "Epicurious's" business strategy.What are the reasons why they would want to use a variety of mobile marketing platforms?

Advertising that renders on mobile devices is a small but growing area of mobile marketing.It can help build _____.

What is the first question that marketers must ask as they start the process of building social media programs into their marketing initiatives?

Twitter was launched in 2006 as a _______.

Which of the following statements about social networks in Canada is true?

List four types of social media marketing tools.Show how your favourite brand uses each of these tools.

Helga is responsible for identifying the right app needed to connect with the consumers and inform them about her company's product.Which of the following apps are created specifically to be hosted and run on a mobile device?

Ryan is planning on using social media marketing to connect with potential customers and create long-term engagement.He should

YouTube is the most popular social media network.

What are some of the mobile marketing best practices? Give an example.

In 2006 YouTube was purchased by Netflix.

Original online content that has been created by users is called _____.

Many performance metrics can be used to measure social media marketing programs, but marketers are advised to use no more than 20 to make this process manageable.

_____ is the network that visually highlights seasonal campaigns.

Andrea, the marketing manager of Staples, is analyzing the specific group of existing and potential customers for the launch of Staples's new products.Which product should Andrea bring in to Staples?

In 2016, there were over 30 Million ______ owners in Canada.

Social media marketing is when brands reach out to consumers online through social networks where people ___

Skycrapers are

Marketing Fundamentals

The Marketing Environment

Consumer Behaviour

Market Research Metrics and Analytics

B2B Marketing

Segmentation Targeting and Positioning

Products and Brands

New Product Development

Pricing

Marketing Channels and Supply Chain

Retailing and Wholesaling

Marketing Communications

Customer Relationship Management

Marketing and Strategic Planning

Filters

Exam 13: Digital Marketing Communications

Which of the following is the best marketing strategy for promoting Betty Crocker (cake mixes etc.) using social media?

Mobile devices are a success because they are?

Mobile marketing is a large part of "Epicurious's" business strategy.What are the reasons why they would want to use a variety of mobile marketing platforms?

Advertising that renders on mobile devices is a small but growing area of mobile marketing.It can help build _____.

What is the first question that marketers must ask as they start the process of building social media programs into their marketing initiatives?

Twitter was launched in 2006 as a _______.

Which of the following statements about social networks in Canada is true?

List four types of social media marketing tools.Show how your favourite brand uses each of these tools.

Helga is responsible for identifying the right app needed to connect with the consumers and inform them about her company's product.Which of the following apps are created specifically to be hosted and run on a mobile device?

Ryan is planning on using social media marketing to connect with potential customers and create long-term engagement.He should

YouTube is the most popular social media network.

What are some of the mobile marketing best practices? Give an example.

In 2006 YouTube was purchased by Netflix.

Original online content that has been created by users is called _____.

Many performance metrics can be used to measure social media marketing programs, but marketers are advised to use no more than 20 to make this process manageable.

_____ is the network that visually highlights seasonal campaigns.

Andrea, the marketing manager of Staples, is analyzing the specific group of existing and potential customers for the launch of Staples's new products.Which product should Andrea bring in to Staples?

In 2016, there were over 30 Million ______ owners in Canada.

Social media marketing is when brands reach out to consumers online through social networks where people ___

Skycrapers are

Marketing Fundamentals

The Marketing Environment

Consumer Behaviour

Market Research Metrics and Analytics

B2B Marketing

Segmentation Targeting and Positioning

Products and Brands

New Product Development

Pricing

Marketing Channels and Supply Chain

Retailing and Wholesaling

Marketing Communications

Customer Relationship Management

Marketing and Strategic Planning

Filters