Question 1

The main concern of The MMA Global Code of Conduct is:

Accepted Answer

A) market share and customer satisfaction. 
B) to meet customer needs and organizational objectives. 
C) promotion and sales. 
D) privacy policies and terms must be clear. 
A) market share and customer satisfaction. 
B) to meet customer needs and organizational objectives. 
C) promotion and sales. 
D) privacy policies and terms must be clear.

Question 2

Best practices will help organizations plan for negative situations that may surface.

Accepted Answer

A) True 
 B)False

Question 3

In 2016, the most popular social network was?

Accepted Answer

A) YouTube 
B) Google 
C) Twitter 
D) Facebook 
A) YouTube 
B) Google 
C) Twitter 
D) Facebook

Question 4

Discuss how LinkedIn can be used effectively by both businesses and recent graduates.

Accepted Answer

Students' examples may vary.In the b-b m

Question 5

What is social media marketing?

Accepted Answer

Is when brands reach out to consumer onl

Question 6

What do marketers need to consider when they are designing e-mails?

Accepted Answer

A) spam 
B) viewed on a small device 
C) that most e-mails are a waste of time 
D) customer's needs 
A) spam 
B) viewed on a small device 
C) that most e-mails are a waste of time 
D) customer's needs

Question 7

Salesforce, the world's leader in customer relationship management tools launched its Salesforce1 Customer Platform so that business customers can _____.

Accepted Answer

A) access updates and data from anywhere they have connectivity 
B) provide price quotes to their clients 
C) to keep the salesperson out of the office 
D) provide excellent customer service 
A) access updates and data from anywhere they have connectivity 
B) provide price quotes to their clients 
C) to keep the salesperson out of the office 
D) provide excellent customer service

Question 8

Which of the following is not an online marketing tool?

Accepted Answer

A) Websites 
B) Newspaper advertising 
C) Search engine marketing 
D) Affiliate marketing 
A) Websites 
B) Newspaper advertising 
C) Search engine marketing 
D) Affiliate marketing

Question 9

How could Sharpie writing pens use social media marketing to engage its teenage target audience?

Accepted Answer

A) updating its images and sharing those created by its fans 
B) post their stories 
C) offer coupons 
D) create contest 
A) updating its images and sharing those created by its fans 
B) post their stories 
C) offer coupons 
D) create contest

Question 10

Mobile is used by consumers to _____.

Accepted Answer

A) gossip 
B) fine value 
C) have convenience 
D) gather information and to be entertained 
A) gossip 
B) fine value 
C) have convenience 
D) gather information and to be entertained

Question 11

Search engine marketing includes both search engine optimization and pay-per-click advertising.

Accepted Answer

A) True 
 B)False

Question 12

Most auto manufacturers have well-developed websites that showcase their vehicles, options and promotions.These are best described as _____ websites.

Accepted Answer

A) Promotional 
B) Transactional 
C) Microsites 
D) Corporate 
A) Promotional 
B) Transactional 
C) Microsites 
D) Corporate

Question 13

Marketing on the various types of social media networks is inexpensive.

Accepted Answer

A) True 
 B)False

Question 14

A blog is best defined as:

Accepted Answer

A) people who have a need and a want to communicate. 
B) organizations with a need to create desire for their products. 
C) organizations with products that satisfy people's needs and wants. 
D) a website in the form of an online diary 
A) people who have a need and a want to communicate. 
B) organizations with a need to create desire for their products. 
C) organizations with products that satisfy people's needs and wants. 
D) a website in the form of an online diary

Question 15

Of the following, the most popular app in Canada is ______.

Accepted Answer

A) news 
B) gaming 
C) weather 
D) messaging 
A) news 
B) gaming 
C) weather 
D) messaging

Question 16

The variety of social media share common characteristics.Which of the following is a characteristic of social media?

Accepted Answer

A) they are popular to consumers 
B) they are very necessary for marketers to connect with their target markets 
C) you must pay for them 
D) run off cloud-based software 
A) they are popular to consumers 
B) they are very necessary for marketers to connect with their target markets 
C) you must pay for them 
D) run off cloud-based software

Question 17

Niagara Speedway, a new go kart track wants to advertise with videos to tourists planning to visit Niagara Falls.This type of ads are called

Accepted Answer

A) Banner ads 
B) Display ads 
C) advergaming 
D) In-stream advertising 
A) Banner ads 
B) Display ads 
C) advergaming 
D) In-stream advertising

Question 18

WestJet needs to communicate to their consumers that there is a weather warning and they have posted this information on several of their networks.What is the advantage of using Facebook?

Accepted Answer

A) Initiating customer relationship management 
B) providing customer service 
C) Engaging in corporate social responsibility 
D) Many consumers look to Facebook for relevant updates and news 
A) Initiating customer relationship management 
B) providing customer service 
C) Engaging in corporate social responsibility 
D) Many consumers look to Facebook for relevant updates and news

Question 19

Social media differs from conventional forms of marketing communications in important ways that marketers need to consider.It is ______

Accepted Answer

A) changing so fast marketers cannot keep up 
B) hard to know what is going to work 
C) fast and efficient 
D) inexpensive to use and easy to use 
A) changing so fast marketers cannot keep up 
B) hard to know what is going to work 
C) fast and efficient 
D) inexpensive to use and easy to use

Question 20

Instagram is:

Accepted Answer

A) popular globally. 
B) a photo-sharing site. 
C) is a necessary tool for marketers. 
D) a business-to-business social media site. 
A) popular globally. 
B) a photo-sharing site. 
C) is a necessary tool for marketers. 
D) a business-to-business social media site.

The main concern of The MMA Global Code of Conduct is:

Best practices will help organizations plan for negative situations that may surface.

In 2016, the most popular social network was?

Discuss how LinkedIn can be used effectively by both businesses and recent graduates.

What is social media marketing?

What do marketers need to consider when they are designing e-mails?

Salesforce, the world's leader in customer relationship management tools launched its Salesforce1 Customer Platform so that business customers can _____.

Which of the following is not an online marketing tool?

How could Sharpie writing pens use social media marketing to engage its teenage target audience?

Mobile is used by consumers to _____.

Search engine marketing includes both search engine optimization and pay-per-click advertising.

Most auto manufacturers have well-developed websites that showcase their vehicles, options and promotions.These are best described as _____ websites.

Marketing on the various types of social media networks is inexpensive.

A blog is best defined as:

Of the following, the most popular app in Canada is ______.

The variety of social media share common characteristics.Which of the following is a characteristic of social media?

Niagara Speedway, a new go kart track wants to advertise with videos to tourists planning to visit Niagara Falls.This type of ads are called

WestJet needs to communicate to their consumers that there is a weather warning and they have posted this information on several of their networks.What is the advantage of using Facebook?

Social media differs from conventional forms of marketing communications in important ways that marketers need to consider.It is ______

Instagram is:

Marketing Fundamentals

The Marketing Environment

Consumer Behaviour

Market Research Metrics and Analytics

B2B Marketing

Segmentation Targeting and Positioning

Products and Brands

New Product Development

Pricing

Marketing Channels and Supply Chain

Retailing and Wholesaling

Marketing Communications

Customer Relationship Management

Marketing and Strategic Planning

Filters

Exam 13: Digital Marketing Communications

The main concern of The MMA Global Code of Conduct is:

Best practices will help organizations plan for negative situations that may surface.

In 2016, the most popular social network was?

Discuss how LinkedIn can be used effectively by both businesses and recent graduates.

What is social media marketing?

What do marketers need to consider when they are designing e-mails?

Salesforce, the world's leader in customer relationship management tools launched its Salesforce1 Customer Platform so that business customers can _____.

Which of the following is not an online marketing tool?

How could Sharpie writing pens use social media marketing to engage its teenage target audience?

Mobile is used by consumers to _____.

Search engine marketing includes both search engine optimization and pay-per-click advertising.

Most auto manufacturers have well-developed websites that showcase their vehicles, options and promotions.These are best described as _____ websites.

Marketing on the various types of social media networks is inexpensive.

A blog is best defined as:

Of the following, the most popular app in Canada is ______.

The variety of social media share common characteristics.Which of the following is a characteristic of social media?

Niagara Speedway, a new go kart track wants to advertise with videos to tourists planning to visit Niagara Falls.This type of ads are called

WestJet needs to communicate to their consumers that there is a weather warning and they have posted this information on several of their networks.What is the advantage of using Facebook?

Social media differs from conventional forms of marketing communications in important ways that marketers need to consider.It is ______

Instagram is:

Marketing Fundamentals

The Marketing Environment

Consumer Behaviour

Market Research Metrics and Analytics

B2B Marketing

Segmentation Targeting and Positioning

Products and Brands

New Product Development

Pricing

Marketing Channels and Supply Chain

Retailing and Wholesaling

Marketing Communications

Customer Relationship Management

Marketing and Strategic Planning

Filters