Question 1

Websites such as "Epicurious" also need to have mobile devices that have _____.

Accepted Answer

A) a great price 
B) twitter 
C) the ability to increase screen size 
D) lots of features 
A) a great price 
B) twitter 
C) the ability to increase screen size 
D) lots of features

Question 2

Brands need to be seen as a trusted source of information on all platforms and they need social media to connect.

Accepted Answer

A) True 
 B)False

Question 3

Which statement best reflects the use of email marketing?

Accepted Answer

A) Email marketing is almost always SPAM and of little use 
B) While legal, it is not effective to use email marketing 
C) With increased regulation, email marketing has become more effective 
D) Less than 10% of consumers are willing to receive emails from companies 
A) Email marketing is almost always SPAM and of little use 
B) While legal, it is not effective to use email marketing 
C) With increased regulation, email marketing has become more effective 
D) Less than 10% of consumers are willing to receive emails from companies

Question 4

Social networks do not rely on users to share content that has been created by others.

Accepted Answer

A) True 
 B)False

Question 5

Alison is in the second largest Canadian mobile demographic.What age would she be?

Accepted Answer

A) 13-17 
B) 18-34 
C) 35-54 
D) 55+ 
A) 13-17 
B) 18-34 
C) 35-54 
D) 55+

Question 6

Marketers use YouTube to upload videos that are:

Accepted Answer

A) designed to go viral 
B) to entertain 
C) to engage partnership marketing 
D) to stay competitive customer valuation 
A) designed to go viral 
B) to entertain 
C) to engage partnership marketing 
D) to stay competitive customer valuation

Question 7

Charles is looking to engage with others as he is finishing his college degree and is job hunting.What social network would be the best for him to connect with?

Accepted Answer

A) LinkedIn 
B) Facebook 
C) Twitter 
D) his college intranet 
A) LinkedIn 
B) Facebook 
C) Twitter 
D) his college intranet

Question 8

Many social media platforms offer businesses analytics to help measure success.What is the advantage of third-party analytics programs?

Accepted Answer

A) They are free to use 
B) They are sponsored by the major social media networks 
C) They provide tools that can be used across multiple platforms 
D) They use limited data and simplify the process 
A) They are free to use 
B) They are sponsored by the major social media networks 
C) They provide tools that can be used across multiple platforms 
D) They use limited data and simplify the process

Question 9

_____ and start with a mobile perspective is the first step for marketers to follow best practices.

Accepted Answer

A) Integrate mobile marketing program into traditional marketing campaigns 
B) Think mobile first. 
C) Test your way to success 
D) Create campaigns that work across multiple screens 
A) Integrate mobile marketing program into traditional marketing campaigns 
B) Think mobile first. 
C) Test your way to success 
D) Create campaigns that work across multiple screens

Question 10

Search engine optimization ensure that a company's website always appears higher in searches than the competitors.

Accepted Answer

A) True 
 B)False

Question 11

"Epicurious" is popular with their consumers because they also have a _____.

Accepted Answer

A) Twitter account 
B) mobile app 
C) blog 
D) loyalty program 
A) Twitter account 
B) mobile app 
C) blog 
D) loyalty program

Question 12

Mobile applications (apps) are:

Accepted Answer

A) sales strategy 
B) needed by marketers 
C) promotional offer 
D) software programs 
A) sales strategy 
B) needed by marketers 
C) promotional offer 
D) software programs

Question 13

Charles has just got a new job as a social media marketer.He is looking at a variety of social media tools.The company deals with products that need a visual component on the net.What tool should Charles suggest to his boss?

Accepted Answer

A) Instagram 
B) LinkedIn 
C) Facebook 
D) Twitter 
A) Instagram 
B) LinkedIn 
C) Facebook 
D) Twitter

Question 14

Starbucks wants to create some new sales promotions.In the sales promotion space, mobile marketers can use what kind of mobile messaging?

Accepted Answer

A) emails alerts 
B) price comparisons 
C) text message alerts 
D) cell messages 
A) emails alerts 
B) price comparisons 
C) text message alerts 
D) cell messages

Question 15

Discuss showrooming and give an example?

Accepted Answer

Showrooming is the practice of using mob

Question 16

_____ regulates the wireless code in mobile marketing.

Accepted Answer

A) MMA 
B) CASL 
C) CWTA 
D) CRTC 
A) MMA 
B) CASL 
C) CWTA 
D) CRTC

Question 17

Mobile marketing tools assist marketers to create ______.

Accepted Answer

A) customer value 
B) personalized communications 
C) a marketing concept 
D) relationship marketing 
A) customer value 
B) personalized communications 
C) a marketing concept 
D) relationship marketing

Question 18

John wishes to drive traffic from web searches to his website to encourage people to make purchases.What type of website does John need?

Accepted Answer

A) Promotional 
B) Transactional 
C) Skyscraper 
D) Microsite 
A) Promotional 
B) Transactional 
C) Skyscraper 
D) Microsite

Question 19

Search engine marketing includes search engine optimization and

Accepted Answer

A) Pay-per-click advertising 
B) Email blasts 
C) Outbound SMS 
D) Display advertising 
A) Pay-per-click advertising 
B) Email blasts 
C) Outbound SMS 
D) Display advertising

Question 20

What advantages does Twitter have?

Accepted Answer

A) macromarketing 
B) speed 
C) getting lots of content to the user 
D) interconnecting 
A) macromarketing 
B) speed 
C) getting lots of content to the user 
D) interconnecting

Websites such as "Epicurious" also need to have mobile devices that have _____.

Brands need to be seen as a trusted source of information on all platforms and they need social media to connect.

Which statement best reflects the use of email marketing?

Social networks do not rely on users to share content that has been created by others.

Alison is in the second largest Canadian mobile demographic.What age would she be?

Marketers use YouTube to upload videos that are:

Charles is looking to engage with others as he is finishing his college degree and is job hunting.What social network would be the best for him to connect with?

Many social media platforms offer businesses analytics to help measure success.What is the advantage of third-party analytics programs?

_____ and start with a mobile perspective is the first step for marketers to follow best practices.

Search engine optimization ensure that a company's website always appears higher in searches than the competitors.

"Epicurious" is popular with their consumers because they also have a _____.

Mobile applications (apps) are:

Charles has just got a new job as a social media marketer.He is looking at a variety of social media tools.The company deals with products that need a visual component on the net.What tool should Charles suggest to his boss?

Starbucks wants to create some new sales promotions.In the sales promotion space, mobile marketers can use what kind of mobile messaging?

Discuss showrooming and give an example?

_____ regulates the wireless code in mobile marketing.

Mobile marketing tools assist marketers to create ______.

John wishes to drive traffic from web searches to his website to encourage people to make purchases.What type of website does John need?

Search engine marketing includes search engine optimization and

What advantages does Twitter have?

Marketing Fundamentals

The Marketing Environment

Consumer Behaviour

Market Research Metrics and Analytics

B2B Marketing

Segmentation Targeting and Positioning

Products and Brands

New Product Development

Pricing

Marketing Channels and Supply Chain

Retailing and Wholesaling

Marketing Communications

Customer Relationship Management

Marketing and Strategic Planning

Filters

Exam 13: Digital Marketing Communications

Websites such as "Epicurious" also need to have mobile devices that have _____.

Brands need to be seen as a trusted source of information on all platforms and they need social media to connect.

Which statement best reflects the use of email marketing?

Social networks do not rely on users to share content that has been created by others.

Alison is in the second largest Canadian mobile demographic.What age would she be?

Marketers use YouTube to upload videos that are:

Charles is looking to engage with others as he is finishing his college degree and is job hunting.What social network would be the best for him to connect with?

Many social media platforms offer businesses analytics to help measure success.What is the advantage of third-party analytics programs?

_____ and start with a mobile perspective is the first step for marketers to follow best practices.

Search engine optimization ensure that a company's website always appears higher in searches than the competitors.

"Epicurious" is popular with their consumers because they also have a _____.

Mobile applications (apps) are:

Charles has just got a new job as a social media marketer.He is looking at a variety of social media tools.The company deals with products that need a visual component on the net.What tool should Charles suggest to his boss?

Starbucks wants to create some new sales promotions.In the sales promotion space, mobile marketers can use what kind of mobile messaging?

Discuss showrooming and give an example?

_____ regulates the wireless code in mobile marketing.

Mobile marketing tools assist marketers to create ______.

John wishes to drive traffic from web searches to his website to encourage people to make purchases.What type of website does John need?

Search engine marketing includes search engine optimization and

What advantages does Twitter have?

Marketing Fundamentals

The Marketing Environment

Consumer Behaviour

Market Research Metrics and Analytics

B2B Marketing

Segmentation Targeting and Positioning

Products and Brands

New Product Development

Pricing

Marketing Channels and Supply Chain

Retailing and Wholesaling

Marketing Communications

Customer Relationship Management

Marketing and Strategic Planning

Filters