Question 1

Product lines are part of a company's product _____, the combination of product lines offered by a company.

Accepted Answer

A) mix 
B) type 
C) class 
D) category 
A) mix 
B) type 
C) class 
D) category A

Question 2

How do consumer products differ from business products?

Accepted Answer

Consumer products are purchased by the ultimate consumers for their personal use while business products (also called industrial goods or organizational products) are purchased either to run a business or to be used as a component in another product or service.In many instances, the differences are obvious.Some products, however, are both consumer and business products depending on their usage.For example, a printer can be classified as a consumer product when purchased as a final product for personal use, or it can be classified as a business product when purchased by an organization to help run a business.

Question 3

Fast & Swift, a sedan manufacturer, has introduced Spectra, a leisure car that boasts of an eco-friendly model at a comparatively lower price.The first 50 buyers are given a three-year warranty on their purchase. The three-year warranty provided to the first 50 buyers refers to the _____ product.

Accepted Answer

A) formal 
B) core 
C) augmented 
D) future 
A) formal 
B) core 
C) augmented 
D) future C

Question 4

Which of the following is true about a manufacturer's brand?

Accepted Answer

A) It refers to a statement indicating the liability of the manufacturer for product deficiencies. 
B) It refers to a brand owned and produced by the manufacturer. 
C) It refers to a brand in which a company uses one name for all of its products.It is often referred to as a blanket or family branding strategy. 
D) It refers to a brand in which manufacturers produce products but sell them under the brand name of a wholesaler or retailer, also called a private label. 
A) It refers to a statement indicating the liability of the manufacturer for product deficiencies. 
B) It refers to a brand owned and produced by the manufacturer. 
C) It refers to a brand in which a company uses one name for all of its products.It is often referred to as a blanket or family branding strategy. 
D) It refers to a brand in which manufacturers produce products but sell them under the brand name of a wholesaler or retailer, also called a private label.

Question 5

Production goods and services are items used to assist in producing other goods and services.

Accepted Answer

A) True 
 B)False

Question 6

Brand _____ is the degree of attachment that consumers have to a particular brand.

Accepted Answer

A) personality 
B) mannerism 
C) loyalty 
D) personification 
A) personality 
B) mannerism 
C) loyalty 
D) personification

Question 7

Pepsi is often seen as "youthful" while Dr.Pepper is seen as "unique".This is called

Accepted Answer

A) Brand extension 
B) Brand loyalty 
C) Private branding 
D) Brand personality 
A) Brand extension 
B) Brand loyalty 
C) Private branding 
D) Brand personality

Question 8

Recently, Facebook has been portrayed in an unfavourable light with respect to consumers' data protection.As _____ is an important component of brand equity, this could damage Facebook over the long term.

Accepted Answer

A) notoriety 
B) trustworthiness 
C) ease of identification 
D) Family branding 
A) notoriety 
B) trustworthiness 
C) ease of identification 
D) Family branding

Question 9

Andrea owns We Help, a concierge company with 63 employees providing everyday services such as walking dogs, running errands such as going to the post office, paying bills, and picking up groceries from supermarket. Andrea realizes that the economic momentum is slowing down.Major corporations that were her regular clients have trimmed their budgets and are not using her services any longer.Andrea now has more employees than she needs.This situation is an example of _____.

Accepted Answer

A) off-peak pricing 
B) idle production capacity 
C) inverse demand 
D) excess demand 
A) off-peak pricing 
B) idle production capacity 
C) inverse demand 
D) excess demand

Question 10

Which of the following criteria is most important for selecting a good brand name?

Accepted Answer

A) It should have no legal or regulatory restrictions. 
B) It should suggest product features. 
C) It should fit the consumer's image. 
D) It should blend with the culture. 
A) It should have no legal or regulatory restrictions. 
B) It should suggest product features. 
C) It should fit the consumer's image. 
D) It should blend with the culture.

Question 11

Inseparability in services means that consumers:

Accepted Answer

A) see little variation from one service provider in an industry to another. 
B) are unable to differentiate price from quality. 
C) cannot evaluate a service until it is utilized. 
D) cannot and do not distinguish the deliverer of the service from the service itself. 
A) see little variation from one service provider in an industry to another. 
B) are unable to differentiate price from quality. 
C) cannot evaluate a service until it is utilized. 
D) cannot and do not distinguish the deliverer of the service from the service itself.

Question 12

How are business goods classified?

Accepted Answer

Business products may be classified as p

Question 13

Fifty percent or more of adults have not visited a dentist within the last five years.For these people dental services would be classified as a(n) _____.

Accepted Answer

A) shopping product 
B) convenience product 
C) specialty product 
D) unsought product 
A) shopping product 
B) convenience product 
C) specialty product 
D) unsought product

Question 14

All products manufactured by Ken &Lawrey's carry the Ken &Lawrey's brand name.Ken &Lawrey's uses _____.

Accepted Answer

A) multibranding 
B) single branding 
C) co-branding 
D) family branding 
A) multibranding 
B) single branding 
C) co-branding 
D) family branding

Question 15

A _____ is a name or phrase uniquely given by a company to a product to distinguish it from the competition.

Accepted Answer

A) copyright 
B) trademark 
C) licence 
D) brand 
A) copyright 
B) trademark 
C) licence 
D) brand

Question 16

Brand _____ is a set of human characteristics associated with a brand name.

Accepted Answer

A) personality 
B) mannerism 
C) name 
D) personification 
A) personality 
B) mannerism 
C) name 
D) personification

Question 17

Generic brands lack brand equity and product recognition compared to a store brand.

Accepted Answer

A) True 
 B)False

Question 18

Product lines refer to the array of product mixes marketed by a company.

Accepted Answer

A) True 
 B)False

Question 19

Installations:

Accepted Answer

A) are similar to consumer convenience goods. 
B) consist of buildings and fixed equipment. 
C) are items used in the manufacturing process that become part of the final product. 
D) include tools and office equipment. 
A) are similar to consumer convenience goods. 
B) consist of buildings and fixed equipment. 
C) are items used in the manufacturing process that become part of the final product. 
D) include tools and office equipment.

Question 20

Which of the following types of products stress product differentiation from competitors and are fairly expensive?

Accepted Answer

A) shopping products 
B) convenience products 
C) specialty products 
D) unsought products 
A) shopping products 
B) convenience products 
C) specialty products 
D) unsought products

Product lines are part of a company's product _____, the combination of product lines offered by a company.

How do consumer products differ from business products?

Fast & Swift, a sedan manufacturer, has introduced Spectra, a leisure car that boasts of an eco-friendly model at a comparatively lower price.The first 50 buyers are given a three-year warranty on their purchase. The three-year warranty provided to the first 50 buyers refers to the _____ product.

Which of the following is true about a manufacturer's brand?

Production goods and services are items used to assist in producing other goods and services.

Brand _____ is the degree of attachment that consumers have to a particular brand.

Pepsi is often seen as "youthful" while Dr.Pepper is seen as "unique".This is called

Recently, Facebook has been portrayed in an unfavourable light with respect to consumers' data protection.As _____ is an important component of brand equity, this could damage Facebook over the long term.

Which of the following criteria is most important for selecting a good brand name?

Inseparability in services means that consumers:

How are business goods classified?

Fifty percent or more of adults have not visited a dentist within the last five years.For these people dental services would be classified as a(n) _____.

All products manufactured by Ken &Lawrey's carry the Ken &Lawrey's brand name.Ken &Lawrey's uses _____.

A _____ is a name or phrase uniquely given by a company to a product to distinguish it from the competition.

Brand _____ is a set of human characteristics associated with a brand name.

Generic brands lack brand equity and product recognition compared to a store brand.

Product lines refer to the array of product mixes marketed by a company.

Installations:

Which of the following types of products stress product differentiation from competitors and are fairly expensive?

Marketing Fundamentals

The Marketing Environment

Consumer Behaviour

Market Research Metrics and Analytics

B2B Marketing

Segmentation Targeting and Positioning

New Product Development

Pricing

Marketing Channels and Supply Chain

Retailing and Wholesaling

Marketing Communications

Digital Marketing Communications

Customer Relationship Management

Marketing and Strategic Planning

Filters

Exam 7: Products and Brands

Product lines are part of a company's product _____, the combination of product lines offered by a company.

How do consumer products differ from business products?

Fast & Swift, a sedan manufacturer, has introduced Spectra, a leisure car that boasts of an eco-friendly model at a comparatively lower price.The first 50 buyers are given a three-year warranty on their purchase. The three-year warranty provided to the first 50 buyers refers to the _____ product.

Which of the following is true about a manufacturer's brand?

Production goods and services are items used to assist in producing other goods and services.

Brand _____ is the degree of attachment that consumers have to a particular brand.

Pepsi is often seen as "youthful" while Dr.Pepper is seen as "unique".This is called

Recently, Facebook has been portrayed in an unfavourable light with respect to consumers' data protection.As _____ is an important component of brand equity, this could damage Facebook over the long term.

Which of the following criteria is most important for selecting a good brand name?

Inseparability in services means that consumers:

How are business goods classified?

Fifty percent or more of adults have not visited a dentist within the last five years.For these people dental services would be classified as a(n) _____.

All products manufactured by Ken &Lawrey's carry the Ken &Lawrey's brand name.Ken &Lawrey's uses _____.

A _____ is a name or phrase uniquely given by a company to a product to distinguish it from the competition.

Brand _____ is a set of human characteristics associated with a brand name.

Generic brands lack brand equity and product recognition compared to a store brand.

Product lines refer to the array of product mixes marketed by a company.

Installations:

Which of the following types of products stress product differentiation from competitors and are fairly expensive?

Marketing Fundamentals

The Marketing Environment

Consumer Behaviour

Market Research Metrics and Analytics

B2B Marketing

Segmentation Targeting and Positioning

New Product Development

Pricing

Marketing Channels and Supply Chain

Retailing and Wholesaling

Marketing Communications

Digital Marketing Communications

Customer Relationship Management

Marketing and Strategic Planning

Filters