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  3. Study Set
    Marketing The Core
  4. Exam
    Exam 7: Products and Brands
  5. Question
    A _____ Is a Name or Phrase Uniquely Given by a Company
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A _____ Is a Name or Phrase Uniquely Given by a Company

Question 15

Question 15

Multiple Choice

A _____ is a name or phrase uniquely given by a company to a product to distinguish it from the competition.


A) copyright
B) trademark
C) licence
D) brand

Correct Answer:

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