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Recently, Facebook Has Been Portrayed in an Unfavourable Light with Respect

Question 8

Multiple Choice

Recently, Facebook has been portrayed in an unfavourable light with respect to consumers' data protection.As _____ is an important component of brand equity, this could damage Facebook over the long term.


A) notoriety
B) trustworthiness
C) ease of identification
D) Family branding

Correct Answer:

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