Exam 7: Products and Brands

_____ is/are used to legally protect brands and their images from usage by others.

Distribution is most limited with _____ products.

Identify the four types of consumer goods.

Using the service continuum concept, provide a good example of 1) a service dominated product 2) a good-dominated product 3) a balanced product

Andrea owns We Help, a concierge company with 63 employees providing everyday services such as walking dogs, running errands such as going to the post office, paying bills, and picking up groceries from supermarket. Andrea is so well-liked that her customers recommend her instead of her business to people who are looking for someone to perform similar services.Their inability to see the distinction between Andrea and her services is an example of the _____ of services.

Betty Smith operates a wedding planning service that aids brides-to-be in planning their weddings by providing them with whatever equipment, supplies, and services they need.To maintain a quality image and to assure the clients that all of its employees perform at the same high standards, Betty provides training to each of her employees.Which unique aspect of services is Betty trying to address in this scenario?

A private label brand

With respect to promotion, which of the following strategies would be used for unsought goods?

Organizational products are purchased either to run a business or to be used as a component in another product or service.

Packages create customer value by providing:

The type of good for which the consumer compares several alternatives for criteria such as price, quality, or style is referred to as a(n) _____ product.

The makers of Crest toothpaste used the Crest name when they developed lines of dental floss and teeth-whitening products.This exemplifies

A family brand name saves the company the marketing funds needed to build brand equity from scratch.

Describe the four Is of services.

Jeff finds little difference in taste between Coca-Cola and its competitors.Still, Jeff finds he most often purchases Coca-Cola.This demonstrates brand equity.

For many products, the packaging and labelling are an integral part of the product.

Idle production capacity can be reduced by:

_____ products are inexpensive items one purchases frequently and with a minimum of shopping effort.

A product _____ is a group of products-goods or services-that are closely related because they satisfy a class of needs, are used together, are sold to the same customer group, are distributed through the same types of outlets, or fall within a given price range.

Life brand products are only sold at Shoppers Drug Mart stores.This exemplifies