Question 1

Regarding social media, which of the following is one of the "best practices" recommended to companies:

Accepted Answer

A) Set defined and measurable social media objectives 
B) Separate social media strategy from the traditional media strategy 
C) Base corporate policies and guidelines on implementation results 
D) Start with as many platforms as possible and trim as necessary 
A) Set defined and measurable social media objectives 
B) Separate social media strategy from the traditional media strategy 
C) Base corporate policies and guidelines on implementation results 
D) Start with as many platforms as possible and trim as necessary

Question 2

In mobile marketing the CRTC regulates the Wireless Code.This is not a mandatory code of conduct for all wireless service providers.

Accepted Answer

A) True 
 B)False

Question 3

Canadian demographic data tell us that consumer who use mobile devices are _____.

Accepted Answer

A) mass 
B) female 
C) male experiential 
D) equally female and male 
A) mass 
B) female 
C) male experiential 
D) equally female and male

Question 4

What is the first advantage for WestJet using Facebook as a network?

Accepted Answer

A) instant communication with their customers 
B) listening to their customers 
C) high rate of users 
D) connect with their customers 
A) instant communication with their customers 
B) listening to their customers 
C) high rate of users 
D) connect with their customers

Question 5

A feature phone is a cell phone that is Internet-enabled and that allows for e-mailing, but not texting.

Accepted Answer

A) True 
 B)False

Question 6

Mobile marketing is:

Accepted Answer

A) a set of practices that enables organizations to communicate and engage with their audiences through any mobile device. 
B) the one specific way of which an organization concentrates its marketing efforts. 
C) the communication tool by which products reach consumers. 
D) a means of communication between people and products. 
A) a set of practices that enables organizations to communicate and engage with their audiences through any mobile device. 
B) the one specific way of which an organization concentrates its marketing efforts. 
C) the communication tool by which products reach consumers. 
D) a means of communication between people and products.

Question 7

____ looks at web design, technical coding and content to make sure that a website is highly rated.

Accepted Answer

A) Search engine management 
B) Social media optimization 
C) Search engine optimization 
D) Microsite analytics 
A) Search engine management 
B) Social media optimization 
C) Search engine optimization 
D) Microsite analytics

Question 8

Affiliate marketing refers to companies promoting their business for free through links to other businesses.

Accepted Answer

A) True 
 B)False

Question 9

Which of the following businesses is least likely to be able to engage in social media marketing?

Accepted Answer

A) a beach shop that sells tourist mementos 
B) a local restaurant that specializes in home-style food 
C) a convenience store 
D) a movie theatre 
A) a beach shop that sells tourist mementos 
B) a local restaurant that specializes in home-style food 
C) a convenience store 
D) a movie theatre

Question 10

Stagistics and v3 Technologies, two top vendors of supply chain management software, have recently launched their own online trading exchange aimed at increasing the ease with which their customers can distribute products and ideas.Both of these organizations provide exceptional, ongoing service to their business customers.These two organizations hope to benefit from _____.

Accepted Answer

A) customer relationship management through the use of social media 
B) using Facebook 
C) customer understanding 
D) using Pinterest 
A) customer relationship management through the use of social media 
B) using Facebook 
C) customer understanding 
D) using Pinterest

Question 11

Since 2014, the number of apps available on all platforms has increased dramatically.Over the same time period

Accepted Answer

A) Consumer downloads of apps has decreased slightly 
B) Consumer downloads of apps has increased slightly 
C) Consumer downloads of apps has increased dramatically 
D) Consumers have moved away from Native apps 
A) Consumer downloads of apps has decreased slightly 
B) Consumer downloads of apps has increased slightly 
C) Consumer downloads of apps has increased dramatically 
D) Consumers have moved away from Native apps

Question 12

Matrix 2D Barcodes refers to:

Accepted Answer

A) a type of coding used in developing mobile apps 
B) a process 
C) a Bluetooth device 
D) a two dimensional square or rectangular response code 
A) a type of coding used in developing mobile apps 
B) a process 
C) a Bluetooth device 
D) a two dimensional square or rectangular response code

Question 13

When Kim Summers had to communicate with other students to recruit volunteers at their respective colleges to help first year students during campus move-in-day, they chose to use _____.

Accepted Answer

A) telephone solicitations 
B) flyers slid under dorm-rooms doors 
C) social media 
D) ads in their campus newspapers 
A) telephone solicitations 
B) flyers slid under dorm-rooms doors 
C) social media 
D) ads in their campus newspapers

Question 14

Describe the online marketing tools that are commonly used by business.Provide good examples of usage.

Accepted Answer

Responses will vary.Students should reco

Question 15

For many consumers, their first touchpoint with a brand is

Accepted Answer

A) Through a store visit 
B) Through unsolicited email 
C) Through watching television 
D) Through visiting a website 
A) Through a store visit 
B) Through unsolicited email 
C) Through watching television 
D) Through visiting a website

Question 16

Instagram is the world's largest photo-sharing app.

Accepted Answer

A) True 
 B)False

Question 17

The top activity in top ten activities on a smartphone is?

Accepted Answer

A) listening to music 
B) messaging 
C) sending/receiving email or text 
D) connecting to a social network 
A) listening to music 
B) messaging 
C) sending/receiving email or text 
D) connecting to a social network

Question 18

Bluetooth technology refers to.

Accepted Answer

A) a smartphone 
B) low-power radio waves that transfer text 
C) QR codes 
D) high-power micro waves 
A) a smartphone 
B) low-power radio waves that transfer text 
C) QR codes 
D) high-power micro waves

Question 19

_______ regulates in the mobile space.

Accepted Answer

A) USARTC 
B) CRTC and MMA 
C) MOMA 
D) GLOBAL 
A) USARTC 
B) CRTC and MMA 
C) MOMA 
D) GLOBAL

Question 20

Which of the following is an example of a mobile marketing best practice?

Accepted Answer

A) keeping marketers on their toes 
B) abiding regulations 
C) finding market research 
D) staying up to date with what is happening in the mobile marketplace 
A) keeping marketers on their toes 
B) abiding regulations 
C) finding market research 
D) staying up to date with what is happening in the mobile marketplace

Regarding social media, which of the following is one of the "best practices" recommended to companies:

In mobile marketing the CRTC regulates the Wireless Code.This is not a mandatory code of conduct for all wireless service providers.

Canadian demographic data tell us that consumer who use mobile devices are _____.

What is the first advantage for WestJet using Facebook as a network?

A feature phone is a cell phone that is Internet-enabled and that allows for e-mailing, but not texting.

Mobile marketing is:

____ looks at web design, technical coding and content to make sure that a website is highly rated.

Affiliate marketing refers to companies promoting their business for free through links to other businesses.

Which of the following businesses is least likely to be able to engage in social media marketing?

Since 2014, the number of apps available on all platforms has increased dramatically.Over the same time period

Matrix 2D Barcodes refers to:

When Kim Summers had to communicate with other students to recruit volunteers at their respective colleges to help first year students during campus move-in-day, they chose to use _____.

Describe the online marketing tools that are commonly used by business.Provide good examples of usage.

For many consumers, their first touchpoint with a brand is

Instagram is the world's largest photo-sharing app.

The top activity in top ten activities on a smartphone is?

Bluetooth technology refers to.

_______ regulates in the mobile space.

Which of the following is an example of a mobile marketing best practice?

Marketing Fundamentals

The Marketing Environment

Consumer Behaviour

Market Research Metrics and Analytics

B2B Marketing

Segmentation Targeting and Positioning

Products and Brands

New Product Development

Pricing

Marketing Channels and Supply Chain

Retailing and Wholesaling

Marketing Communications

Customer Relationship Management

Marketing and Strategic Planning

Filters

Exam 13: Digital Marketing Communications

Regarding social media, which of the following is one of the "best practices" recommended to companies:

In mobile marketing the CRTC regulates the Wireless Code.This is not a mandatory code of conduct for all wireless service providers.

Canadian demographic data tell us that consumer who use mobile devices are _____.

What is the first advantage for WestJet using Facebook as a network?

A feature phone is a cell phone that is Internet-enabled and that allows for e-mailing, but not texting.

Mobile marketing is:

____ looks at web design, technical coding and content to make sure that a website is highly rated.

Affiliate marketing refers to companies promoting their business for free through links to other businesses.

Which of the following businesses is least likely to be able to engage in social media marketing?

Since 2014, the number of apps available on all platforms has increased dramatically.Over the same time period

Matrix 2D Barcodes refers to:

When Kim Summers had to communicate with other students to recruit volunteers at their respective colleges to help first year students during campus move-in-day, they chose to use _____.

Describe the online marketing tools that are commonly used by business.Provide good examples of usage.

For many consumers, their first touchpoint with a brand is

Instagram is the world's largest photo-sharing app.

The top activity in top ten activities on a smartphone is?

Bluetooth technology refers to.

_______ regulates in the mobile space.

Which of the following is an example of a mobile marketing best practice?

Marketing Fundamentals

The Marketing Environment

Consumer Behaviour

Market Research Metrics and Analytics

B2B Marketing

Segmentation Targeting and Positioning

Products and Brands

New Product Development

Pricing

Marketing Channels and Supply Chain

Retailing and Wholesaling

Marketing Communications

Customer Relationship Management

Marketing and Strategic Planning

Filters