Question 1

In Canada, rural areas tend to dominate most of the population growth.

Accepted Answer

A) True 
 B)False

Question 2

Which of the following refers to the group of people born between 1972 and 1992?

Accepted Answer

A) Generation X 
B) Baby Boomers 
C) Generation Y 
D) Generation Z 
A) Generation X 
B) Baby Boomers 
C) Generation Y 
D) Generation Z

Question 3

Competitive forces refer to alternative products that can satisfy a specific market's needs.

Accepted Answer

A) True 
 B)False

Question 4

The biggest driver of Canadian population growth between 2011 and 2016 is:

Accepted Answer

A) Immigration from Asia. 
B) Higher than expected birth rates. 
C) Immigration from Europe. 
D) Immigration from the U.S.A. 
A) Immigration from Asia. 
B) Higher than expected birth rates. 
C) Immigration from Europe. 
D) Immigration from the U.S.A.

Question 5

Charcos Oil is an oil marketing company.The company has only three competitors in the country where it operates and has formed an agreement with the competitors to fix the prices of their offerings.This move was essential because of the price sensitivity of the oil market. Which of the following is likely to occur if Charcos Oil reduces its prices?

Accepted Answer

A) The company's profitability will increase. 
B) Competitors will also follow the price cut. 
C) The market will become a monopoly. 
D) Some of the competitors will stop business. 
A) The company's profitability will increase. 
B) Competitors will also follow the price cut. 
C) The market will become a monopoly. 
D) Some of the competitors will stop business.

Question 6

Which of the following is the difference between baby boomers and Generation Y?

Accepted Answer

A) Generation Y prefer products such as video games, whereas baby boomers are avid users of social media. 
B) Baby boomers prefer technological products more than the Generation Y. 
C) Generation Y are highly brand loyal, whereas baby boomers are not brand loyal. 
D) Baby boomers spend more on consumer goods, whereas Generation Y spend more on music and computer goods. 
A) Generation Y prefer products such as video games, whereas baby boomers are avid users of social media. 
B) Baby boomers prefer technological products more than the Generation Y. 
C) Generation Y are highly brand loyal, whereas baby boomers are not brand loyal. 
D) Baby boomers spend more on consumer goods, whereas Generation Y spend more on music and computer goods.

Question 7

Marketing environmental scans are conducted routinely by marketers to _________.

Accepted Answer

A) gather data 
B) see what the competition is doing 
C) brainstorm 
D) ensure that products stay relevant to the consumer 
A) gather data 
B) see what the competition is doing 
C) brainstorm 
D) ensure that products stay relevant to the consumer

Question 8

The telecommunication industry of a country is characterized by intense competition.Many competitors are present in the market and they offer products that are similar.Which type of competition exists in this market?

Accepted Answer

A) perfect competition 
B) oligopoly 
C) monopoly 
D) monopolistic competition 
A) perfect competition 
B) oligopoly 
C) monopoly 
D) monopolistic competition

Question 9

Anderson's family earns $150,000 a year including taxes.This amount is referred to as the family's _____.

Accepted Answer

A) disposable income 
B) gross income 
C) net income 
D) variable income 
A) disposable income 
B) gross income 
C) net income 
D) variable income

Question 10

Cloud computing refers to the ability to access and use programs from a personal computer.

Accepted Answer

A) True 
 B)False

Question 11

Prices of necessary goods increase in a country due to an increase in the cost of raw materials and labour.This is an example of _____.

Accepted Answer

A) inflation 
B) recession 
C) depression 
D) biflation 
A) inflation 
B) recession 
C) depression 
D) biflation

Question 12

Explain big city dwelling in Canada.

Accepted Answer

Canada is one of the most urbanized nati

Question 13

Which of the following is used to define the after-tax income that consumers have left for spending and savings?

Accepted Answer

A) discretionary income 
B) gross income 
C) variable income 
D) disposable income 
A) discretionary income 
B) gross income 
C) variable income 
D) disposable income

Question 14

Which of the following products is likely to do better business in a poor economy than in a strong economy?

Accepted Answer

A) packaged food 
B) automobiles 
C) flour 
D) luxury apparel 
A) packaged food 
B) automobiles 
C) flour 
D) luxury apparel

Question 15

The total amount of money that Robert earns in a year is $100,000.He pays income tax $18,000 and other taxes of $6,000.He spends $15,000 to buy necessities. What is Robert's discretionary income?

Accepted Answer

A) $100,000 
B) $82,000 
C) $76,000 
D) $61,000 
A) $100,000 
B) $82,000 
C) $76,000 
D) $61,000

Question 16

An Internet company launches a social networking website to attract young people born between 1985 and 1990.This company is targeting _____.

Accepted Answer

A) Generation Z 
B) Generation X 
C) Generation Y 
D) Baby boomers 
A) Generation Z 
B) Generation X 
C) Generation Y 
D) Baby boomers

Question 17

Showrooming refers to when consumers use mobile devices to check product pricing and reviews online while in a retail store.

Accepted Answer

A) True 
 B)False

Question 18

_____ refers to the dissemination of unsolicited electronic messages to recipients.

Accepted Answer

A) Spoofing 
B) Virus 
C) Spam 
D) Cookie 
A) Spoofing 
B) Virus 
C) Spam 
D) Cookie

Question 19

Briefly describe the role of the Advertising Standards of Canada (ASC).

Accepted Answer

ASC is a self-regulatory non-government

Question 20

A marketing environmental scan will often be conducted _______.

Accepted Answer

A) annually 
B) monthly 
C) every quarter year 
D) every 2 years 
A) annually 
B) monthly 
C) every quarter year 
D) every 2 years

In Canada, rural areas tend to dominate most of the population growth.

Which of the following refers to the group of people born between 1972 and 1992?

Competitive forces refer to alternative products that can satisfy a specific market's needs.

The biggest driver of Canadian population growth between 2011 and 2016 is:

Which of the following is the difference between baby boomers and Generation Y?

Marketing environmental scans are conducted routinely by marketers to _________.

The telecommunication industry of a country is characterized by intense competition.Many competitors are present in the market and they offer products that are similar.Which type of competition exists in this market?

Anderson's family earns $150,000 a year including taxes.This amount is referred to as the family's _____.

Cloud computing refers to the ability to access and use programs from a personal computer.

Prices of necessary goods increase in a country due to an increase in the cost of raw materials and labour.This is an example of _____.

Explain big city dwelling in Canada.

Which of the following is used to define the after-tax income that consumers have left for spending and savings?

Which of the following products is likely to do better business in a poor economy than in a strong economy?

The total amount of money that Robert earns in a year is $100,000.He pays income tax $18,000 and other taxes of $6,000.He spends $15,000 to buy necessities. What is Robert's discretionary income?

An Internet company launches a social networking website to attract young people born between 1985 and 1990.This company is targeting _____.

Showrooming refers to when consumers use mobile devices to check product pricing and reviews online while in a retail store.

_____ refers to the dissemination of unsolicited electronic messages to recipients.

Briefly describe the role of the Advertising Standards of Canada (ASC).

A marketing environmental scan will often be conducted _______.

Marketing Fundamentals

Consumer Behaviour

Market Research Metrics and Analytics

B2B Marketing

Segmentation Targeting and Positioning

Products and Brands

New Product Development

Pricing

Marketing Channels and Supply Chain

Retailing and Wholesaling

Marketing Communications

Digital Marketing Communications

Customer Relationship Management

Marketing and Strategic Planning

Filters

Exam 2: The Marketing Environment

In Canada, rural areas tend to dominate most of the population growth.

Which of the following refers to the group of people born between 1972 and 1992?

Competitive forces refer to alternative products that can satisfy a specific market's needs.

The biggest driver of Canadian population growth between 2011 and 2016 is:

Which of the following is the difference between baby boomers and Generation Y?

Marketing environmental scans are conducted routinely by marketers to _________.

The telecommunication industry of a country is characterized by intense competition.Many competitors are present in the market and they offer products that are similar.Which type of competition exists in this market?

Anderson's family earns $150,000 a year including taxes.This amount is referred to as the family's _____.

Cloud computing refers to the ability to access and use programs from a personal computer.

Prices of necessary goods increase in a country due to an increase in the cost of raw materials and labour.This is an example of _____.

Explain big city dwelling in Canada.

Which of the following is used to define the after-tax income that consumers have left for spending and savings?

Which of the following products is likely to do better business in a poor economy than in a strong economy?

The total amount of money that Robert earns in a year is $100,000.He pays income tax $18,000 and other taxes of $6,000.He spends $15,000 to buy necessities. What is Robert's discretionary income?

An Internet company launches a social networking website to attract young people born between 1985 and 1990.This company is targeting _____.

Showrooming refers to when consumers use mobile devices to check product pricing and reviews online while in a retail store.

_____ refers to the dissemination of unsolicited electronic messages to recipients.

Briefly describe the role of the Advertising Standards of Canada (ASC).

A marketing environmental scan will often be conducted _______.

Marketing Fundamentals

Consumer Behaviour

Market Research Metrics and Analytics

B2B Marketing

Segmentation Targeting and Positioning

Products and Brands

New Product Development

Pricing

Marketing Channels and Supply Chain

Retailing and Wholesaling

Marketing Communications

Digital Marketing Communications

Customer Relationship Management

Marketing and Strategic Planning

Filters