Question 1

Which of the following reflects the Canadian trend towards healthy living?

Accepted Answer

A) Growth in sales of the Fitbit wristband which tracks an individual's activities. 
B) A new focus on gourmet foods and home delivery. 
C) Men are becoming more involved in household duties. 
D) An increase in "binge watching" of popular TV shows. 
A) Growth in sales of the Fitbit wristband which tracks an individual's activities. 
B) A new focus on gourmet foods and home delivery. 
C) Men are becoming more involved in household duties. 
D) An increase in "binge watching" of popular TV shows.

Question 2

Brad has $50,000 left after paying taxes and for necessities such as food, shelter, and clothing.This amount refers to his _____.

Accepted Answer

A) disposable income 
B) gross income 
C) variable income 
D) discretionary income 
A) disposable income 
B) gross income 
C) variable income 
D) discretionary income

Question 3

Which of the following is main the reason why organizations constantly monitor the marketing environment?

Accepted Answer

A) To estimate the human resource requirements 
B) To limit the flow of information within the organization 
C) To capitalize on new opportunities and curtail potential threats 
D) To curtail the weaknesses of an organization 
A) To estimate the human resource requirements 
B) To limit the flow of information within the organization 
C) To capitalize on new opportunities and curtail potential threats 
D) To curtail the weaknesses of an organization

Question 4

The postal system is run by the government with competition forbidden by law in a country.This is an example of a(n) _____.

Accepted Answer

A) monopolistic competition 
B) oligopoly 
C) monopoly 
D) duopoly 
A) monopolistic competition 
B) oligopoly 
C) monopoly 
D) duopoly

Question 5

Which of the following refers to inventions or innovations that stem from scientific or engineering research?

Accepted Answer

A) competitive forces 
B) pioneering forces 
C) market forces 
D) technological forces 
A) competitive forces 
B) pioneering forces 
C) market forces 
D) technological forces

Question 6

The starting point of an environmental scan is?

Accepted Answer

A) Conduct competitive reviews 
B) Cluster the information into facts 
C) Brainstorm on marketing ideas 
D) Gather data and information 
A) Conduct competitive reviews 
B) Cluster the information into facts 
C) Brainstorm on marketing ideas 
D) Gather data and information

Question 7

Which of the following products target baby boomers exclusively?

Accepted Answer

A) Bathroom accessories 
B) Cosmetics 
C) Social networks 
D) Retirement homes 
A) Bathroom accessories 
B) Cosmetics 
C) Social networks 
D) Retirement homes

Question 8

Some retailers now use _______ to track shopper movements in a store (with permission) and use it to provide customized offers.

Accepted Answer

A) RFID tags 
B) QR Codes 
C) Facsimile Machines 
D) Beacons 
A) RFID tags 
B) QR Codes 
C) Facsimile Machines 
D) Beacons

Question 9

Explain the purpose of conducting a SWOT analysis.

Accepted Answer

SWOT analysis is performed to assess how

Question 10

The Canadian Marketing Association provides guidelines for its members through its Code of Ethics and Standards of Practice.

Accepted Answer

A) True 
 B)False

Question 11

A locality has only one cable service provider.The locality experiences monopolistic competition in the cable service market.

Accepted Answer

A) True 
 B)False

Question 12

Which of the following groups is referred to as the pioneers of social media?

Accepted Answer

A) Generation Z 
B) Baby boomer generation 
C) Generation X 
D) Generation Y 
A) Generation Z 
B) Baby boomer generation 
C) Generation X 
D) Generation Y

Question 13

How many steps are in an environmental scan?

Accepted Answer

A) 12 steps 
B) 6 steps 
C) 8 steps 
D) 3 steps 
A) 12 steps 
B) 6 steps 
C) 8 steps 
D) 3 steps

Question 14

Albama Technologies is a firm that manufactures electronic appliances.Which of the following describes a scenario in which a microeconomic force is affecting the company's business?

Accepted Answer

A) Fluctuating exchange rates exposed the company's business to uncertain revenue projections. 
B) High levels of inflation increased the employees' demand for higher salaries. 
C) The company has a production plant in Japan and Japan is undergoing a recession. 
D) The company's sales have declined sharply after it increased the prices of its products. 
A) Fluctuating exchange rates exposed the company's business to uncertain revenue projections. 
B) High levels of inflation increased the employees' demand for higher salaries. 
C) The company has a production plant in Japan and Japan is undergoing a recession. 
D) The company's sales have declined sharply after it increased the prices of its products.

Question 15

Generation X is the group of people born between 1972 and 1992 and referred to as Millennials.

Accepted Answer

A) True 
 B)False

Question 16

What purpose does the Do Not Call List serve?

Accepted Answer

A) It provides consumers with legal protection against unwanted telemarketing. 
B) It lists the numbers for consumers who do not wish to be called but holds no legal authority. 
C) There is no such thing in Canada at present. 
D) It prevents charities and political parties from calling with unsolicited requests. 
A) It provides consumers with legal protection against unwanted telemarketing. 
B) It lists the numbers for consumers who do not wish to be called but holds no legal authority. 
C) There is no such thing in Canada at present. 
D) It prevents charities and political parties from calling with unsolicited requests.

Question 17

Regulations refer to the restrictions placed on marketing practices by government and industry associations.

Accepted Answer

A) True 
 B)False

Question 18

Consider an industry of your choice.Explain how macroeconomic forces affect that industry.

Accepted Answer

Macroeconomic forces refer to the state

Question 19

Which of the following is a valid observation of socio-cultural changes?

Accepted Answer

A) Straightforward statistical data is available on societal and cultural shifts in attitudes. 
B) Socio-cultural changes tend to be gradual in nature. 
C) It is easy to identify societal and cultural shifts in attitudes. 
D) Socio-cultural changes can be monitored clearly. 
A) Straightforward statistical data is available on societal and cultural shifts in attitudes. 
B) Socio-cultural changes tend to be gradual in nature. 
C) It is easy to identify societal and cultural shifts in attitudes. 
D) Socio-cultural changes can be monitored clearly.

Question 20

Alternative products that can satisfy a specific market's needs are called _____.

Accepted Answer

A) fundamental forces 
B) direct forces 
C) social forces 
D) competitive forces 
A) fundamental forces 
B) direct forces 
C) social forces 
D) competitive forces

Which of the following reflects the Canadian trend towards healthy living?

Brad has $50,000 left after paying taxes and for necessities such as food, shelter, and clothing.This amount refers to his _____.

Which of the following is main the reason why organizations constantly monitor the marketing environment?

The postal system is run by the government with competition forbidden by law in a country.This is an example of a(n) _____.

Which of the following refers to inventions or innovations that stem from scientific or engineering research?

The starting point of an environmental scan is?

Which of the following products target baby boomers exclusively?

Some retailers now use _______ to track shopper movements in a store (with permission) and use it to provide customized offers.

Explain the purpose of conducting a SWOT analysis.

The Canadian Marketing Association provides guidelines for its members through its Code of Ethics and Standards of Practice.

A locality has only one cable service provider.The locality experiences monopolistic competition in the cable service market.

Which of the following groups is referred to as the pioneers of social media?

How many steps are in an environmental scan?

Albama Technologies is a firm that manufactures electronic appliances.Which of the following describes a scenario in which a microeconomic force is affecting the company's business?

Generation X is the group of people born between 1972 and 1992 and referred to as Millennials.

What purpose does the Do Not Call List serve?

Regulations refer to the restrictions placed on marketing practices by government and industry associations.

Consider an industry of your choice.Explain how macroeconomic forces affect that industry.

Which of the following is a valid observation of socio-cultural changes?

Alternative products that can satisfy a specific market's needs are called _____.

Marketing Fundamentals

Consumer Behaviour

Market Research Metrics and Analytics

B2B Marketing

Segmentation Targeting and Positioning

Products and Brands

New Product Development

Pricing

Marketing Channels and Supply Chain

Retailing and Wholesaling

Marketing Communications

Digital Marketing Communications

Customer Relationship Management

Marketing and Strategic Planning

Filters

Exam 2: The Marketing Environment

Which of the following reflects the Canadian trend towards healthy living?

Brad has $50,000 left after paying taxes and for necessities such as food, shelter, and clothing.This amount refers to his _____.

Which of the following is main the reason why organizations constantly monitor the marketing environment?

The postal system is run by the government with competition forbidden by law in a country.This is an example of a(n) _____.

Which of the following refers to inventions or innovations that stem from scientific or engineering research?

The starting point of an environmental scan is?

Which of the following products target baby boomers exclusively?

Some retailers now use _______ to track shopper movements in a store (with permission) and use it to provide customized offers.

Explain the purpose of conducting a SWOT analysis.

The Canadian Marketing Association provides guidelines for its members through its Code of Ethics and Standards of Practice.

A locality has only one cable service provider.The locality experiences monopolistic competition in the cable service market.

Which of the following groups is referred to as the pioneers of social media?

How many steps are in an environmental scan?

Albama Technologies is a firm that manufactures electronic appliances.Which of the following describes a scenario in which a microeconomic force is affecting the company's business?

Generation X is the group of people born between 1972 and 1992 and referred to as Millennials.

What purpose does the Do Not Call List serve?

Regulations refer to the restrictions placed on marketing practices by government and industry associations.

Consider an industry of your choice.Explain how macroeconomic forces affect that industry.

Which of the following is a valid observation of socio-cultural changes?

Alternative products that can satisfy a specific market's needs are called _____.

Marketing Fundamentals

Consumer Behaviour

Market Research Metrics and Analytics

B2B Marketing

Segmentation Targeting and Positioning

Products and Brands

New Product Development

Pricing

Marketing Channels and Supply Chain

Retailing and Wholesaling

Marketing Communications

Digital Marketing Communications

Customer Relationship Management

Marketing and Strategic Planning

Filters