Exam 13: The Strategy of International Business

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The distinguishing feature of many firms that pursue an international strategy is that they are selling a product that serves local needs,but they do not face significant competitors.

(True/False)
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_____ strategy is most appropriate when there are substantial differences across nations with regard to consumer tastes and preferences,and where cost pressures are not too intense.

(Multiple Choice)
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Which of the following is true of the international strategy?

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The strategy,operations,and organization of a firm must all be consistent with each other if the firm is to attain a competitive advantage and achieve superior profitability.

(True/False)
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Systematic increases in sales that have been observed to occur over the life of the product are referred to as the experience curve.

(True/False)
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For firms that are selling a product that serves universal needs,and that do not face significant competition,a(n)_____ strategy makes sense.

(Multiple Choice)
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Learning effects:

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When individuals gain knowledge of the most efficient ways to perform particular tasks,they are saving costs through:

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_____ exists when the tastes and preferences of consumers in different nations are similar if not identical.

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Describe the benefits of global expansion for firms.

(Essay)
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A strategy that focuses on increasing the attractiveness of a product is referred to as a(n):

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When a firm has a strategic goal of pursuing a low-cost strategy on a worldwide scale,the firm should follow a(n)_____ strategy.

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Threats of protectionism,economic nationalism,and local content rules dictate that international businesses manufacture locally.

(True/False)
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The skills within the firm that a competitor cannot easily match or imitate are known as core competence.

(True/False)
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A localization strategy makes most sense when demands for local responsiveness are high,but cost pressures are moderate or low.

(True/False)
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To leverage subsidiary skills,companies should establish incentive systems that encourage local employees to acquire new skills.

(True/False)
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It has been suggested that learning effects are important only during the start-up period of a new process and that they cease after two or three years.Any decline in the experience curve after such a point is due to:

(Multiple Choice)
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What are the four basic strategies that firms use to compete in international markets?

(Essay)
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Discuss the evolution of strategy.How does cost become important in the long term?

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How can the marketing and sales functions of a firm create value?

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