Question 1

Marketers can deliver greater value to consumers by treating the four Ps as separate components rather than configuring them as a whole.

Accepted Answer

A) True 
 B)False

Question 2

The selling of equipment by the equipment supplier to the automobile company is called:

Accepted Answer

A)  B2C marketing. 
B)  D2R marketing. 
C)  B2B marketing. 
D)  C2C marketing. 
E)  C2B marketing. 
A)  B2C marketing. 
B)  D2R marketing. 
C)  B2B marketing. 
D)  C2C marketing. 
E)  C2B marketing.

Question 3

The trade of things of value between a buyer and a seller so that each is better off as a result is referred to as a(n):

Accepted Answer

A)  demand. 
B)  want. 
C)  exchange. 
D)  necessity. 
E)  need. 
A)  demand. 
B)  want. 
C)  exchange. 
D)  necessity. 
E)  need.

Question 4

Marketing creates mutually valuable relationships between a company and the firms from which it buys.

Accepted Answer

A) True 
 B)False

Question 5

In the context of understanding consumer needs and wants,which of the following is true of wants?

Accepted Answer

A)  They are the basic necessities,such as food,clothing,shelter,and safety. 
B)  They are similar for all individuals. 
C)  They do not vary across cultures. 
D)  They do not influence people's buying behaviour. 
E)  They are shaped by a person's knowledge,culture,and personality. 
A)  They are the basic necessities,such as food,clothing,shelter,and safety. 
B)  They are similar for all individuals. 
C)  They do not vary across cultures. 
D)  They do not influence people's buying behaviour. 
E)  They are shaped by a person's knowledge,culture,and personality.

Question 6

"Marketing is pervasive across marketing channel members." Explain with an example.

Accepted Answer

Firms typically do not work in isolation

Question 7

A major sporting goods company distributes its products via retailers.It offers attractive subsidies on its products to encourage retailers to sell higher volumes.Among the four Ps of marketing,this exemplifies the use of:

Accepted Answer

A)  people 
B)  price 
C)  place 
D)  product 
E)  promotion 
A)  people 
B)  price 
C)  place 
D)  product 
E)  promotion

Question 8

Fly Air offers airline credit cards and bonus flyer miles for a specific flight.If a Fly Air flight is late,the company gives the miles back to the customers before they even complain about it.Therefore,Fly Air has maintained excellent customer satisfaction ratings.This policy creates long-term bonds with passengers and makes them loyal to the company.This is an example of:

Accepted Answer

A)  relational orientation. 
B)  transactional orientation. 
C)  transformational orientation. 
D)  live-in orientation. 
E)  optimal orientation. 
A)  relational orientation. 
B)  transactional orientation. 
C)  transformational orientation. 
D)  live-in orientation. 
E)  optimal orientation.

Question 9

Bank International was created to provide the working class with a means of saving.The bank accepts all deposits between $1 and $500.The bank encourages people who save a very small amount every month to continue to save.This is an example of:

Accepted Answer

A)  C2C marketing. 
B)  C2B marketing. 
C)  B2B marketing. 
D)  B2C marketing. 
E)  D2R marketing. 
A)  C2C marketing. 
B)  C2B marketing. 
C)  B2B marketing. 
D)  B2C marketing. 
E)  D2R marketing.

Question 10

Spatialtech,an aerospace company,is a major service provider for space research organizations.This is an example of:

Accepted Answer

A)  C2C marketing. 
B)  C2B marketing. 
C)  B2B marketing. 
D)  B2C marketing. 
E)  D2R marketing. 
A)  C2C marketing. 
B)  C2B marketing. 
C)  B2B marketing. 
D)  B2C marketing. 
E)  D2R marketing.

Question 11

The particular way in which a person chooses to satisfy the requirement for any of the basic necessities of life is a(n):

Accepted Answer

A)  demand. 
B)  want. 
C)  exchange. 
D)  necessity. 
E)  need. 
A)  demand. 
B)  want. 
C)  exchange. 
D)  necessity. 
E)  need.

Question 12

Mountaindale Hotels is a hotel chain that treats its customers like family.The company further influences its bond with customers with its quality of staff,reliability,consistent overall high quality,and global social responsibility programs.This is an example of:

Accepted Answer

A)  transformational orientation. 
B)  transactional orientation. 
C)  live-in orientation. 
D)  relational orientation. 
E)  optimal orientation. 
A)  transformational orientation. 
B)  transactional orientation. 
C)  live-in orientation. 
D)  relational orientation. 
E)  optimal orientation.

Question 13

The process in which consumers sell to other consumers is referred to as:

Accepted Answer

A)  C2C marketing. 
B)  C2B marketing. 
C)  B2B marketing. 
D)  B2C marketing. 
E)  D2R marketing. 
A)  C2C marketing. 
B)  C2B marketing. 
C)  B2B marketing. 
D)  B2C marketing. 
E)  D2R marketing.

Question 14

A coffee shop attempted to discover what customers really wanted from their coffee-drinking experience.It found that people liked to chat over their cup of coffee without anybody disturbing them.Therefore,the coffee shop allowed its customers to stay as long as they liked,without requiring them to order a new cup of coffee every 20 minutes to stay in the shop.This is an example of:

Accepted Answer

A)  value orientation. 
B)  brand orientation. 
C)  product orientation. 
D)  market orientation. 
E)  sales orientation. 
A)  value orientation. 
B)  brand orientation. 
C)  product orientation. 
D)  market orientation. 
E)  sales orientation.

Question 15

The fundamental purpose of marketing is to create value by:

Accepted Answer

A)  hiring the right people for the promotion of the products being manufactured. 
B)  educating employees about sales and customer preferences. 
C)  fixing the measure of sacrifice that a customer is willing to make in order to acquire a specific product. 
D)  developing a variety of offerings,including goods,services,and ideas,to satisfy customer needs. 
E)  delivering a product on offer to a customer. 
A)  hiring the right people for the promotion of the products being manufactured. 
B)  educating employees about sales and customer preferences. 
C)  fixing the measure of sacrifice that a customer is willing to make in order to acquire a specific product. 
D)  developing a variety of offerings,including goods,services,and ideas,to satisfy customer needs. 
E)  delivering a product on offer to a customer.

Question 16

Explain the features of product-oriented companies.

Accepted Answer

Product-oriented companies focus on deve

Question 17

Marketing is now an activity that is designed exclusively to produce and sell products.

Accepted Answer

A) True 
 B)False

Question 18

Which of the following holds true for value-oriented companies?

Accepted Answer

A)  They focus on selling as many of their products as possible rather than focusing on making products consumers really want. 
B)  They focus on giving their customers better worth for products than their competitors. 
C)  They focus on developing and distributing innovative products with little concern about whether the products best satisfy customers' needs. 
D)  They focus on the extension of a single brand name to market products in different product categories. 
E)  They focus on what consumers want and need before they design,make,or attempt to sell their products and services. 
A)  They focus on selling as many of their products as possible rather than focusing on making products consumers really want. 
B)  They focus on giving their customers better worth for products than their competitors. 
C)  They focus on developing and distributing innovative products with little concern about whether the products best satisfy customers' needs. 
D)  They focus on the extension of a single brand name to market products in different product categories. 
E)  They focus on what consumers want and need before they design,make,or attempt to sell their products and services.

Question 19

A flow chart representing the participants in a supply chain   A vegetable farm supplies potatoes to Kiwito,a company that produces potato chips.The potato chips are manufactured,packaged,and sent to different outlets from Kiwito's manufacturing units.Tim is a student who often buys Kiwito's potato chips from a local supermarket.
-In this case,Kiwito is a:

Accepted Answer

A)  distributor 
B)  consumer 
C)  retailer 
D)  supplier 
E)  manufacturer. 
A)  distributor 
B)  consumer 
C)  retailer 
D)  supplier 
E)  manufacturer.

Question 20

The four different marketing orientations are:

Accepted Answer

A)  competition,service,resource,and team based. 
B)  promotion,operations,technology,and profit based. 
C)  production,sales,market,and value based. 
D)  price,customer,location,and segment based. 
E)  innovation,strategy,cost,and customer based. 
A)  competition,service,resource,and team based. 
B)  promotion,operations,technology,and profit based. 
C)  production,sales,market,and value based. 
D)  price,customer,location,and segment based. 
E)  innovation,strategy,cost,and customer based.

Marketers can deliver greater value to consumers by treating the four Ps as separate components rather than configuring them as a whole.

The selling of equipment by the equipment supplier to the automobile company is called:

The trade of things of value between a buyer and a seller so that each is better off as a result is referred to as a(n):

Marketing creates mutually valuable relationships between a company and the firms from which it buys.

In the context of understanding consumer needs and wants,which of the following is true of wants?

"Marketing is pervasive across marketing channel members." Explain with an example.

A major sporting goods company distributes its products via retailers.It offers attractive subsidies on its products to encourage retailers to sell higher volumes.Among the four Ps of marketing,this exemplifies the use of:

Bank International was created to provide the working class with a means of saving.The bank accepts all deposits between $1 and $500.The bank encourages people who save a very small amount every month to continue to save.This is an example of:

Spatialtech,an aerospace company,is a major service provider for space research organizations.This is an example of:

The particular way in which a person chooses to satisfy the requirement for any of the basic necessities of life is a(n):

Mountaindale Hotels is a hotel chain that treats its customers like family.The company further influences its bond with customers with its quality of staff,reliability,consistent overall high quality,and global social responsibility programs.This is an example of:

The process in which consumers sell to other consumers is referred to as:

The fundamental purpose of marketing is to create value by:

Explain the features of product-oriented companies.

Marketing is now an activity that is designed exclusively to produce and sell products.

Which of the following holds true for value-oriented companies?

The four different marketing orientations are:

Developing Marketing Strategies and a Marketing Plan

Marketing Ethics

Analyzing the Market Environment

Consumer Behavior

Business-To-Business Marketing

Global Marketing

Segmentation, Targeting, and Positioning

Marketing Research

Product, Branding, and Packaging Decisions

Developing New Products

Services: The Intangible Product

Pricing Concepts for Establishing Value

Strategic Pricing Methods

Supply Chain and Channel Management

Retailing and Multichannel Marketing

Integrated Marketing Communications

Advertising, Public Relations, and Sales Promotions

Filters

Exam 1: Overview of Marketing

Marketers can deliver greater value to consumers by treating the four Ps as separate components rather than configuring them as a whole.

The selling of equipment by the equipment supplier to the automobile company is called:

The trade of things of value between a buyer and a seller so that each is better off as a result is referred to as a(n):

Marketing creates mutually valuable relationships between a company and the firms from which it buys.

In the context of understanding consumer needs and wants,which of the following is true of wants?

"Marketing is pervasive across marketing channel members." Explain with an example.

A major sporting goods company distributes its products via retailers.It offers attractive subsidies on its products to encourage retailers to sell higher volumes.Among the four Ps of marketing,this exemplifies the use of:

Bank International was created to provide the working class with a means of saving.The bank accepts all deposits between $1 and $500.The bank encourages people who save a very small amount every month to continue to save.This is an example of:

Spatialtech,an aerospace company,is a major service provider for space research organizations.This is an example of:

The particular way in which a person chooses to satisfy the requirement for any of the basic necessities of life is a(n):

Mountaindale Hotels is a hotel chain that treats its customers like family.The company further influences its bond with customers with its quality of staff,reliability,consistent overall high quality,and global social responsibility programs.This is an example of:

The process in which consumers sell to other consumers is referred to as:

The fundamental purpose of marketing is to create value by:

Explain the features of product-oriented companies.

Marketing is now an activity that is designed exclusively to produce and sell products.

Which of the following holds true for value-oriented companies?

The four different marketing orientations are:

Developing Marketing Strategies and a Marketing Plan

Marketing Ethics

Analyzing the Market Environment

Consumer Behavior

Business-To-Business Marketing

Global Marketing

Segmentation, Targeting, and Positioning

Marketing Research

Product, Branding, and Packaging Decisions

Developing New Products

Services: The Intangible Product

Pricing Concepts for Establishing Value

Strategic Pricing Methods

Supply Chain and Channel Management

Retailing and Multichannel Marketing

Integrated Marketing Communications

Advertising, Public Relations, and Sales Promotions

Filters