Question 1

The Competition Act of 1986 enforces federal laws that ensure businesses in Canada operate in a fair and equitable manner.

Accepted Answer

A) True 
 B)False  True

Question 2

Which of the following types of advertisements is used to inform,persuade,and remind consumers about issues related to places,politics,an industry,or a particular corporation?

Accepted Answer

A)  Public service advertisements 
B)  Operational advertisements 
C)  Institutional advertisements 
D)  Societal advertisements 
E)  Product-focused advertisements 
A)  Public service advertisements 
B)  Operational advertisements 
C)  Institutional advertisements 
D)  Societal advertisements 
E)  Product-focused advertisements C

Question 3

In the personal selling process,the follow-up presents a prime opportunity for salespeople to:

Accepted Answer

A)  solidify the customer relationship. 
B)  handle a customer's objections. 
C)  screen and qualify customers. 
D)  make cold calls to customers. 
E)  increase the use of telemarketing. 
A)  solidify the customer relationship. 
B)  handle a customer's objections. 
C)  screen and qualify customers. 
D)  make cold calls to customers. 
E)  increase the use of telemarketing. A

Question 4

Institutional advertisements are used to inform,persuade,and remind consumers about issues related to places,politics,an industry,or a particular corporation.

Accepted Answer

A) True 
 B)False

Question 5

Which of the following statements is true about the regulatory and ethical issues in advertising?

Accepted Answer

A)  Puffery is considered deception in Canada. 
B)  In the European Union,consumers are viewed as rational and capable of evaluating advertising claims. 
C)  None of the state or European regulations is more restrictive than existing federal or self-regulatory requirements. 
D)  The Consumer Packaging and Labelling Act requires all prepackaged products to bear the quantity in metric and imperial for weight,volume,or measures. 
E)  Diet-related health claims for food products,related to risk reduction of heart disease,cancer,osteoporosis,and high blood pressure,have been used for many years in Canada. 
A)  Puffery is considered deception in Canada. 
B)  In the European Union,consumers are viewed as rational and capable of evaluating advertising claims. 
C)  None of the state or European regulations is more restrictive than existing federal or self-regulatory requirements. 
D)  The Consumer Packaging and Labelling Act requires all prepackaged products to bear the quantity in metric and imperial for weight,volume,or measures. 
E)  Diet-related health claims for food products,related to risk reduction of heart disease,cancer,osteoporosis,and high blood pressure,have been used for many years in Canada.

Question 6

Which of the following primarily requires manufacturers and distributors to disclose full information about their products?

Accepted Answer

A)  Charter of Rights and Freedoms 
B)  Consumer Packaging and Labelling Act 
C)  Competition Act 
D)  Advertising Standards Canada 
E)  Quebec Consumer Protection Act 
A)  Charter of Rights and Freedoms 
B)  Consumer Packaging and Labelling Act 
C)  Competition Act 
D)  Advertising Standards Canada 
E)  Quebec Consumer Protection Act

Question 7

Discounts and allowances are effective incentives used to maintain or increase inventory levels in the distribution channel.

Accepted Answer

A) True 
 B)False

Question 8

Encouraging repurchase is the major objective of loyalty programs.

Accepted Answer

A) True 
 B)False

Question 9

Marketing communication must work to increase a customer's interest level once he or she is aware that a company or product exists.

Accepted Answer

A) True 
 B)False

Question 10

A company decides to give some product units to its target market for free.Which of the following is most likely to be the objective of this initiative?

Accepted Answer

A)  Increasing the switching costs associated with the product 
B)  Empathizing with the problems and issues faced by customers 
C)  Building a channel for communicating with customers 
D)  Promoting brand trial of the product 
E)  Signalling that the product is of high quality by improving its tangibles 
A)  Increasing the switching costs associated with the product 
B)  Empathizing with the problems and issues faced by customers 
C)  Building a channel for communicating with customers 
D)  Promoting brand trial of the product 
E)  Signalling that the product is of high quality by improving its tangibles

Question 11

Which of the following types of advertising is used to prompt repurchases,especially for products that have gained market acceptance and are mostly in the maturity stage of their life cycle?

Accepted Answer

A)  Informative 
B)  Persuasive 
C)  Influential 
D)  Reminder 
E)  Interpretive 
A)  Informative 
B)  Persuasive 
C)  Influential 
D)  Reminder 
E)  Interpretive

Question 12

Which of the following consumer sales promotion tools offers a discount on the price of specific items when they are purchased?

Accepted Answer

A)  Premium 
B)  Lottery 
C)  Sweepstake 
D)  Contest 
E)  Coupon 
A)  Premium 
B)  Lottery 
C)  Sweepstake 
D)  Contest 
E)  Coupon

Question 13

Once consumers are aware that a company or product exists,communication must work to:

Accepted Answer

A)  define the objectives of marketing communication. 
B)  match communication with competitors. 
C)  create top-of-mind awareness. 
D)  increase their interest level. 
E)  instigate aided recall in their minds. 
A)  define the objectives of marketing communication. 
B)  match communication with competitors. 
C)  create top-of-mind awareness. 
D)  increase their interest level. 
E)  instigate aided recall in their minds.

Question 14

Which of the following refers to major events attended by buyers who choose to be exposed to products and services offered by potential suppliers in an industry?

Accepted Answer

A)  Product placements 
B)  Sales contests 
C)  Trade shows 
D)  Point-of-purchase displays 
E)  Loyalty programs 
A)  Product placements 
B)  Sales contests 
C)  Trade shows 
D)  Point-of-purchase displays 
E)  Loyalty programs

Question 15

Explain the stages of the AIDA Model.

Accepted Answer

The AIDA model is a common model of the

Question 16

Top-of-mind awareness occurs when consumers recognize a brand when its name is presented to them.

Accepted Answer

A) True 
 B)False

Question 17

A type of short-term price reduction,such as a featured price,can be best categorized as a:

Accepted Answer

A)  premium. 
B)  deal. 
C)  rebate. 
D)  contest. 
E)  coupon. 
A)  premium. 
B)  deal. 
C)  rebate. 
D)  contest. 
E)  coupon.

Question 18

Which of the following terms can be best defined as the efforts of two or more firms joining together to reach a specific target market?

Accepted Answer

A)  Product placement 
B)  Loyalty program 
C)  Cross-promoting 
D)  Cross-selling 
E)  Co-operative advertising 
A)  Product placement 
B)  Loyalty program 
C)  Cross-promoting 
D)  Cross-selling 
E)  Co-operative advertising

Question 19

The country of Devenopolis uses mass media advertisements to promote its tourist places,educational institutions,and industrial corporations in other countries.Devenopolis uses _____ advertising.

Accepted Answer

A)  public service 
B)  institutional 
C)  societal 
D)  operational 
E)  product-focused 
A)  public service 
B)  institutional 
C)  societal 
D)  operational 
E)  product-focused

Question 20

An organization decides to launch a social marketing program.Which of the following is most likely to be the objective of this program?

Accepted Answer

A)  Analyzing the productivity levels of the organization 
B)  Increasing the awareness about a new product offering 
C)  Applying marketing principles to social issues 
D)  Increasing the awareness about a paid service 
E)  Reminding consumers about its most profitable product 
A)  Analyzing the productivity levels of the organization 
B)  Increasing the awareness about a new product offering 
C)  Applying marketing principles to social issues 
D)  Increasing the awareness about a paid service 
E)  Reminding consumers about its most profitable product

The Competition Act of 1986 enforces federal laws that ensure businesses in Canada operate in a fair and equitable manner.

Which of the following types of advertisements is used to inform,persuade,and remind consumers about issues related to places,politics,an industry,or a particular corporation?

In the personal selling process,the follow-up presents a prime opportunity for salespeople to:

Institutional advertisements are used to inform,persuade,and remind consumers about issues related to places,politics,an industry,or a particular corporation.

Which of the following statements is true about the regulatory and ethical issues in advertising?

Which of the following primarily requires manufacturers and distributors to disclose full information about their products?

Discounts and allowances are effective incentives used to maintain or increase inventory levels in the distribution channel.

Encouraging repurchase is the major objective of loyalty programs.

Marketing communication must work to increase a customer's interest level once he or she is aware that a company or product exists.

A company decides to give some product units to its target market for free.Which of the following is most likely to be the objective of this initiative?

Which of the following types of advertising is used to prompt repurchases,especially for products that have gained market acceptance and are mostly in the maturity stage of their life cycle?

Which of the following consumer sales promotion tools offers a discount on the price of specific items when they are purchased?

Once consumers are aware that a company or product exists,communication must work to:

Which of the following refers to major events attended by buyers who choose to be exposed to products and services offered by potential suppliers in an industry?

Explain the stages of the AIDA Model.

Top-of-mind awareness occurs when consumers recognize a brand when its name is presented to them.

A type of short-term price reduction,such as a featured price,can be best categorized as a:

Which of the following terms can be best defined as the efforts of two or more firms joining together to reach a specific target market?

The country of Devenopolis uses mass media advertisements to promote its tourist places,educational institutions,and industrial corporations in other countries.Devenopolis uses _____ advertising.

An organization decides to launch a social marketing program.Which of the following is most likely to be the objective of this program?

Overview of Marketing

Developing Marketing Strategies and a Marketing Plan

Marketing Ethics

Analyzing the Market Environment

Consumer Behavior

Business-To-Business Marketing

Global Marketing

Segmentation, Targeting, and Positioning

Marketing Research

Product, Branding, and Packaging Decisions

Developing New Products

Services: The Intangible Product

Pricing Concepts for Establishing Value

Strategic Pricing Methods

Retailing and Multichannel Marketing

Integrated Marketing Communications

Advertising, Public Relations, and Sales Promotions

Filters

Exam 15: Supply Chain and Channel Management

The Competition Act of 1986 enforces federal laws that ensure businesses in Canada operate in a fair and equitable manner.

Which of the following types of advertisements is used to inform,persuade,and remind consumers about issues related to places,politics,an industry,or a particular corporation?

In the personal selling process,the follow-up presents a prime opportunity for salespeople to:

Institutional advertisements are used to inform,persuade,and remind consumers about issues related to places,politics,an industry,or a particular corporation.

Which of the following statements is true about the regulatory and ethical issues in advertising?

Which of the following primarily requires manufacturers and distributors to disclose full information about their products?

Discounts and allowances are effective incentives used to maintain or increase inventory levels in the distribution channel.

Encouraging repurchase is the major objective of loyalty programs.

Marketing communication must work to increase a customer's interest level once he or she is aware that a company or product exists.

A company decides to give some product units to its target market for free.Which of the following is most likely to be the objective of this initiative?

Which of the following types of advertising is used to prompt repurchases,especially for products that have gained market acceptance and are mostly in the maturity stage of their life cycle?

Which of the following consumer sales promotion tools offers a discount on the price of specific items when they are purchased?

Once consumers are aware that a company or product exists,communication must work to:

Which of the following refers to major events attended by buyers who choose to be exposed to products and services offered by potential suppliers in an industry?

Explain the stages of the AIDA Model.

Top-of-mind awareness occurs when consumers recognize a brand when its name is presented to them.

A type of short-term price reduction,such as a featured price,can be best categorized as a:

Which of the following terms can be best defined as the efforts of two or more firms joining together to reach a specific target market?

The country of Devenopolis uses mass media advertisements to promote its tourist places,educational institutions,and industrial corporations in other countries.Devenopolis uses _____ advertising.

An organization decides to launch a social marketing program.Which of the following is most likely to be the objective of this program?

Overview of Marketing

Developing Marketing Strategies and a Marketing Plan

Marketing Ethics

Analyzing the Market Environment

Consumer Behavior

Business-To-Business Marketing

Global Marketing

Segmentation, Targeting, and Positioning

Marketing Research

Product, Branding, and Packaging Decisions

Developing New Products

Services: The Intangible Product

Pricing Concepts for Establishing Value

Strategic Pricing Methods

Retailing and Multichannel Marketing

Integrated Marketing Communications

Advertising, Public Relations, and Sales Promotions

Filters