Exam 3: Marketing Ethics

MediaTeq required its employees to send photocopies of a letter to 100 people.The letter contained a list of 10 names and addresses.People were required to send $1 to the first 10 names on the list to join the MediaTeq club.After that,they had to place their names and addresses at the bottom of the list,strike off the first 10 names,and send it to 100 other people.This is an example of:

Venus and Jake have been married for three years.Venus is 30 years old,and Jake is 28.They are Internet and technology savvy.They use the Internet at work for personal reasons and expect a healthy option at fast-food restaurants.They are likely to belong to which cohort?

The presence of food products from different parts of the world in a grocery chain symbolizes:

Government regulation may help to create a level playing field for competition and set standards for marketers to follow.

Two airline companies enter into a secret pact to simultaneously increase their fuel surcharges.As a result of the pact,fuel surcharges rose from $10 a ticket to more than $100 a fare.This is an example of:

Describe the steps being taken by marketers to accommodate the expanding ethnic composition of the Canadian population.

Explain how government legislation protects consumers.

A car manufacturing company is keenly monitoring the announced cuts or increases in the rival companies' production volume,sales,and sales incentives.It uses this information to plan its own marketing,pricing,and production strategies.This is an example of:

Which of the following is used by retail firms to track an item from the moment it is manufactured,through the distribution system,to the retail store,and into the hands of the final consumer?

Schemes in which salespersons are paid to recruit other salespeople,and each new salesperson pays for the right to recruit other salespeople,with some of that money going to earlier recruiters is called:

While Maria is dining at her favourite Mexican restaurant,she is offered a discount voucher of $20 if she will provide the names and addresses of five friends who might also be interested in Mexican food.This is an example of:

The characteristics of human populations and segments,especially those used to identify consumer markets,such as age,gender,income,race,ethnicity,and education are summed up by the term:

A seller refusing to sell to other channel members unless that member agrees to buy solely from that particular seller is termed:

Which of the following is the marketing practice in which a company seeks to influence the price at which a product is sold?

Which of the following statements is true of the effect of changing gender roles in society on marketers?

Bruce is a part-time janitor.Maria washes dishes in a restaurant.They have a combined income of $30,000.They are barely able to make ends meet because they have three small children.Which of the following categories do they belong to?

The marketing practice being followed by the company is called:

A hotel introduces eco-rooms that have energy-efficient mini-bars,organic bed linen,and napkins made of recycled papers.They also advertise that their rooms are fitted with CFLs or LEDs to conserve energy.This is an example of:

The marketing practice used by the mouthwash company will be checked by the:

Exclusive dealing refers to a seller refusing to sell to other channel members unless that member agrees to buy exclusively from that particular seller.