Question 1

The two fastest-growing ethnic groups who have migrated to Canada are the:

Accepted Answer

A)  Russians and the South Americans. 
B)  Europeans and the South Americans. 
C)  Arabs and the Africans. 
D)  Chinese and the South Asians. 
E)  Africans and the Europeans. 
A)  Russians and the South Americans. 
B)  Europeans and the South Americans. 
C)  Arabs and the Africans. 
D)  Chinese and the South Asians. 
E)  Africans and the Europeans.

Question 2

A driving school charges more to teach women drivers.Its justification is that,even though the lessons and methods are the same as used for men,they think they need to be more careful when women are driving.This is an example of:

Accepted Answer

A)  price fixing. 
B)  price discrimination. 
C)  predatory pricing. 
D)  referral selling. 
E)  resale price maintenance. 
A)  price fixing. 
B)  price discrimination. 
C)  predatory pricing. 
D)  referral selling. 
E)  resale price maintenance.

Question 3

The fact that Canada is a nation with two official languages and that humour is an integral part of its arts scene is an example of:

Accepted Answer

A)  regional subculture. 
B)  country culture. 
C)  generational cohort. 
D)  competitive intelligence. 
E)  demographics. 
A)  regional subculture. 
B)  country culture. 
C)  generational cohort. 
D)  competitive intelligence. 
E)  demographics.

Question 4

Beck wanted to join a gym but was worried about the cost.The gym offered her a 100 percent rebate on a one-year membership if she gave the gym the names and telephone numbers of five of her friends.This is an example of:

Accepted Answer

A)  bid rigging. 
B)  bait-and-switch. 
C)  predatory pricing. 
D)  referral selling. 
E)  pyramid selling. 
A)  bid rigging. 
B)  bait-and-switch. 
C)  predatory pricing. 
D)  referral selling. 
E)  pyramid selling.

Question 5

The strategic effort made by firms to supply customers with environmentally friendly merchandise is called:

Accepted Answer

A)  green bin. 
B)  green washing. 
C)  green marketing. 
D)  bid rigging. 
E)  bait-and-switch. 
A)  green bin. 
B)  green washing. 
C)  green marketing. 
D)  bid rigging. 
E)  bait-and-switch.

Question 6

Misha and Jenny are both 11 years old and spend their money mainly on food and drinks,digital music players,cellphones,computers,and clothing.They are likely to belong to which cohort?

Accepted Answer

A)  Tweens 
B)  Generation Y 
C)  Generation X 
D)  Baby boomers 
E)  Seniors 
A)  Tweens 
B)  Generation Y 
C)  Generation X 
D)  Baby boomers 
E)  Seniors

Question 7

Who is liable for seeking to influence the price at which a product is sold?

Accepted Answer

A)  Teal Electronics 
B)  The retail stores 
C)  The consumers 
D)  The DVD player manufacturer 
E)  Ochre Corp.,Teal's primary retail client 
A)  Teal Electronics 
B)  The retail stores 
C)  The consumers 
D)  The DVD player manufacturer 
E)  Ochre Corp.,Teal's primary retail client

Question 8

Which of the following statements is true of baby boomers?

Accepted Answer

A)  They belong to the generational cohort of people born between 1972 and 1992. 
B)  They belong to the generational cohort of people born between 1946 and 1965. 
C)  They belong to the generational cohort consisting of people aged 65 and older. 
D)  They belong to the generational cohort of people who are not quite teenagers but are not young children either. 
E)  They belong to the generational cohort of people born between 1966 and 1971. 
A)  They belong to the generational cohort of people born between 1972 and 1992. 
B)  They belong to the generational cohort of people born between 1946 and 1965. 
C)  They belong to the generational cohort consisting of people aged 65 and older. 
D)  They belong to the generational cohort of people who are not quite teenagers but are not young children either. 
E)  They belong to the generational cohort of people born between 1966 and 1971.

Question 9

PlusLight,a torch manufacturing company,releases high-intensity torches at incredibly low prices.Within a year,it achieves market monopoly by driving away most of its competitors from business.Which of the following practices did PlusLight engage in?

Accepted Answer

A)  Predatory pricing 
B)  Price fixing 
C)  Price discrimination 
D)  Bid rigging 
E)  Resale price maintenance 
A)  Predatory pricing 
B)  Price fixing 
C)  Price discrimination 
D)  Bid rigging 
E)  Resale price maintenance

Question 10

Today,gender roles have been blurred.How does this shift in attitude and behaviour affect the way many firms design and promote their products and services?

Accepted Answer

More firms are careful about gender neut

Question 11

In Germany,in 1923,prices doubled every two days,and workers were paid twice a day so they could buy food and goods before prices rose again.The new payment system was in response to the:

Accepted Answer

A)  deflation. 
B)  foreign currency fluctuation. 
C)  inflation. 
D)  recession. 
E)  shoe leather cost. 
A)  deflation. 
B)  foreign currency fluctuation. 
C)  inflation. 
D)  recession. 
E)  shoe leather cost.

Question 12

Which of the following statements is true of the income of Canadians?

Accepted Answer

A)  Family income distribution in Canada is similar across its provinces. 
B)  Underclass Canadians are just above poverty. 
C)  The majority of the Canadians fall in the middle-class category. 
D)  The richest 20 percent of Canadians spend 5 or 6 times more than the poorest 20 percent of Canadians. 
E)  Most families experienced real income growth after 1980,and their health care costs,property taxes,and tuition bills have risen at a much slower rate than inflation. 
A)  Family income distribution in Canada is similar across its provinces. 
B)  Underclass Canadians are just above poverty. 
C)  The majority of the Canadians fall in the middle-class category. 
D)  The richest 20 percent of Canadians spend 5 or 6 times more than the poorest 20 percent of Canadians. 
E)  Most families experienced real income growth after 1980,and their health care costs,property taxes,and tuition bills have risen at a much slower rate than inflation.

Question 13

Demographics provide an easily understood "snapshot" of the typical consumer in a specific target market.

Accepted Answer

A) True 
 B)False

Question 14

Jordan Inc.,an online retail firm,wanted to determine the development strategy of its rival company.Tapping into some online discussion groups,Jordan came to know that its rival had posted 20 job openings online.This move was indicative of the rival company's development strategy.Which of the following is being used by Jordan to gather information about its rival firm's strategy?

Accepted Answer

A)  bid rigging 
B)  exclusive dealing 
C)  bait-and-switch 
D)  generational cohort 
E)  competitive intelligence 
A)  bid rigging 
B)  exclusive dealing 
C)  bait-and-switch 
D)  generational cohort 
E)  competitive intelligence

Question 15

When firms collect and synthesize information about their position with respect to their rivals,it is called:

Accepted Answer

A)  bid rigging. 
B)  exclusive dealing. 
C)  bait-and-switch. 
D)  generational cohort. 
E)  competitive intelligence. 
A)  bid rigging. 
B)  exclusive dealing. 
C)  bait-and-switch. 
D)  generational cohort. 
E)  competitive intelligence.

Question 16

Which of the following has prodded the grocery chain to exclusively cater to the needs of women customers?

Accepted Answer

A)  The government regulations that make it mandatory to do so 
B)  The pressure from groups fighting for women rights 
C)  The changing role of women in society 
D)  The social constraints that deter women from shopping in crowded areas 
E)  The pressure from male members of the community 
A)  The government regulations that make it mandatory to do so 
B)  The pressure from groups fighting for women rights 
C)  The changing role of women in society 
D)  The social constraints that deter women from shopping in crowded areas 
E)  The pressure from male members of the community

Question 17

Which of the following holds true for ethnic groups who have migrated to Canada?

Accepted Answer

A)  Ethnic Canadians spend less than their white counterparts on big-ticket items such as cars,clothing,and home furnishings. 
B)  South Asian and Chinese immigrants are typically young,educated,and wealthy. 
C)  Currently,less than 2 percent of all visible minorities in Canada are under 14 years. 
D)  Migrated ethnic groups account for nearly 10 percent of Canada's population growth. 
E)  Russians represent the fastest-growing ethnic group in Canada. 
A)  Ethnic Canadians spend less than their white counterparts on big-ticket items such as cars,clothing,and home furnishings. 
B)  South Asian and Chinese immigrants are typically young,educated,and wealthy. 
C)  Currently,less than 2 percent of all visible minorities in Canada are under 14 years. 
D)  Migrated ethnic groups account for nearly 10 percent of Canada's population growth. 
E)  Russians represent the fastest-growing ethnic group in Canada.

Question 18

Food-related advertisements cannot be aired during children's programming.

Accepted Answer

A) True 
 B)False

Question 19

Which of the following illegal marketing practices are the retailers primarily involved in?

Accepted Answer

A)  Price fixing 
B)  Price discrimination 
C)  Predatory pricing 
D)  Referral selling 
E)  Resale price maintenance 
A)  Price fixing 
B)  Price discrimination 
C)  Predatory pricing 
D)  Referral selling 
E)  Resale price maintenance

Question 20

Explain the concept of competitive intelligence.

Accepted Answer

Competition significantly affects consum

The two fastest-growing ethnic groups who have migrated to Canada are the:

A driving school charges more to teach women drivers.Its justification is that,even though the lessons and methods are the same as used for men,they think they need to be more careful when women are driving.This is an example of:

The fact that Canada is a nation with two official languages and that humour is an integral part of its arts scene is an example of:

Beck wanted to join a gym but was worried about the cost.The gym offered her a 100 percent rebate on a one-year membership if she gave the gym the names and telephone numbers of five of her friends.This is an example of:

The strategic effort made by firms to supply customers with environmentally friendly merchandise is called:

Misha and Jenny are both 11 years old and spend their money mainly on food and drinks,digital music players,cellphones,computers,and clothing.They are likely to belong to which cohort?

Who is liable for seeking to influence the price at which a product is sold?

Which of the following statements is true of baby boomers?

PlusLight,a torch manufacturing company,releases high-intensity torches at incredibly low prices.Within a year,it achieves market monopoly by driving away most of its competitors from business.Which of the following practices did PlusLight engage in?

Today,gender roles have been blurred.How does this shift in attitude and behaviour affect the way many firms design and promote their products and services?

In Germany,in 1923,prices doubled every two days,and workers were paid twice a day so they could buy food and goods before prices rose again.The new payment system was in response to the:

Which of the following statements is true of the income of Canadians?

Demographics provide an easily understood "snapshot" of the typical consumer in a specific target market.

When firms collect and synthesize information about their position with respect to their rivals,it is called:

Which of the following has prodded the grocery chain to exclusively cater to the needs of women customers?

Which of the following holds true for ethnic groups who have migrated to Canada?

Food-related advertisements cannot be aired during children's programming.

Which of the following illegal marketing practices are the retailers primarily involved in?

Explain the concept of competitive intelligence.

Overview of Marketing

Developing Marketing Strategies and a Marketing Plan

Analyzing the Market Environment

Consumer Behavior

Business-To-Business Marketing

Global Marketing

Segmentation, Targeting, and Positioning

Marketing Research

Product, Branding, and Packaging Decisions

Developing New Products

Services: The Intangible Product

Pricing Concepts for Establishing Value

Strategic Pricing Methods

Supply Chain and Channel Management

Retailing and Multichannel Marketing

Integrated Marketing Communications

Advertising, Public Relations, and Sales Promotions

Filters

Exam 3: Marketing Ethics

The two fastest-growing ethnic groups who have migrated to Canada are the:

A driving school charges more to teach women drivers.Its justification is that,even though the lessons and methods are the same as used for men,they think they need to be more careful when women are driving.This is an example of:

The fact that Canada is a nation with two official languages and that humour is an integral part of its arts scene is an example of:

Beck wanted to join a gym but was worried about the cost.The gym offered her a 100 percent rebate on a one-year membership if she gave the gym the names and telephone numbers of five of her friends.This is an example of:

The strategic effort made by firms to supply customers with environmentally friendly merchandise is called:

Misha and Jenny are both 11 years old and spend their money mainly on food and drinks,digital music players,cellphones,computers,and clothing.They are likely to belong to which cohort?

Who is liable for seeking to influence the price at which a product is sold?

Which of the following statements is true of baby boomers?

PlusLight,a torch manufacturing company,releases high-intensity torches at incredibly low prices.Within a year,it achieves market monopoly by driving away most of its competitors from business.Which of the following practices did PlusLight engage in?

Today,gender roles have been blurred.How does this shift in attitude and behaviour affect the way many firms design and promote their products and services?

In Germany,in 1923,prices doubled every two days,and workers were paid twice a day so they could buy food and goods before prices rose again.The new payment system was in response to the:

Which of the following statements is true of the income of Canadians?

Demographics provide an easily understood "snapshot" of the typical consumer in a specific target market.

When firms collect and synthesize information about their position with respect to their rivals,it is called:

Which of the following has prodded the grocery chain to exclusively cater to the needs of women customers?

Which of the following holds true for ethnic groups who have migrated to Canada?

Food-related advertisements cannot be aired during children's programming.

Which of the following illegal marketing practices are the retailers primarily involved in?

Explain the concept of competitive intelligence.

Overview of Marketing

Developing Marketing Strategies and a Marketing Plan

Analyzing the Market Environment

Consumer Behavior

Business-To-Business Marketing

Global Marketing

Segmentation, Targeting, and Positioning

Marketing Research

Product, Branding, and Packaging Decisions

Developing New Products

Services: The Intangible Product

Pricing Concepts for Establishing Value

Strategic Pricing Methods

Supply Chain and Channel Management

Retailing and Multichannel Marketing

Integrated Marketing Communications

Advertising, Public Relations, and Sales Promotions

Filters