Exam 2: Developing Marketing Strategies and a Marketing Plan

Emily regularly chooses Argo Airlines for her travels.The company values her preference and rewards her with loyalty points.It would entitle Emily for reduced ticket rates for certain flights.Through this offer,the company succeeds in retaining a regular user.In this scenario,which of the following is used by Argo Airlines to achieve sustainable competitive advantage?

Explain target marketing and provide an example of it.

Balter Technologies Inc.is a firm that manufactures innovative computer accessories.The company organizes a media campaign to increase the public awareness about its products.Which of the following elements of a marketing mix is used by Balter Technologies in this case to communicate the value of its offerings?

Advertising campaigns by businesses is an example of promotion.

Uncle Steve Inc.,a chain of restaurants,opens a new outlet near an industrial complex.This helps it to attract many customers as there is no other restaurant in the vicinity.In this case,the decision to open a new outlet in this area is a part of the firm's strategy on:

Briefly explain the final step in the marketing planning process.

What is a market segment?

Which of the following is an example of a diversification strategy?

Tectron Computers Inc.,a manufacturer of desktop computers and peripherals,focuses on efficient coordination in every stage of production and delivery and ensures that customers' demands are met within the target time.This precision makes Tectron a favourite choice among customers.Given this information,which of the following does the company use to achieve sustainable competitive advantage?

Adams Industries Inc.is a firm that manufactures and markets kitchen appliances in the northern part of Belvier.As part of its expansion program,the company decides to introduce its existing range of products in the southern parts of Belvier.In this scenario,the strategy applied by the company is:

In the context of the Boston Consulting Group (BCG)portfolio analysis,which of the following is a similarity between the products represented by a star and a question mark?

Which of the following is true of a SWOT analysis?

Which of the following best describes a market penetration strategy?

A product with a low market share that competes in a high-growth market is called a dog.

In the context of the Boston Consulting Group (BCG)analysis,a firm whose offering is a star in an industry should:

In a SWOT analysis,which of the following is considered a company's strength?

Organizations achieve sustainable competitive advantage through operational excellence.

Which of the following terms refers to a group of products that consumers are likely to use together or perceive as similar in some way?

Which of the following is considered a threat to an organization?

Customer excellence focuses on: