Exam 3: Marketing Ethics

Kelly lives in Canada and is not quite a teenager but not a young child either.She and her friends are going shopping this weekend.What shopping traits is Kelly most likely to exhibit?

Describe the shopping habits of the generational cohort,Generation X.

Jack is a 50-year-old resident of Texas.He is self-reliant and individualistic.While making decisions about purchasing products,he lays more emphasis on quality than price.He shares his characteristics with:

Jack is a teacher and his wife,Meg,works as an assistant in a research laboratory.They have a combined income of $68,000.They have a house on mortgage and take long vacations once every four years.They are value conscious.Which of the following categories do they belong to?

Megan and John have been married for 10 years.Megan is the vice-president of a bank,and John is an investment banker.They enjoy a combined income of more than $100,000.Megan loves art.She buys paintings of renowned painters in auctions all over the world.Which of the following categories do they belong to?

Which of the following is a characteristic of people belonging to the baby boomer generation?

The latest trend of promoting low-calorie,high-nutrition organic products is a(n):

Which of the following statements is true of upper-class consumers?

Culture is defined as the shared meanings,beliefs,morals,values,and customs of a group of people.

Resale price maintenance refers to manufacturers or channel members trying to influence the price at which the product is sold to subsequent purchasers.

A university publishes a journal,which is subscribed to by individuals and bookshops.The editors have recommended $20 as the retail price.The university also maintains that the journal cannot be sold at a discount.The university has threatened to cease the supply to any bookshop that sells for less than the recommended retail price.This is an example of:

Price discrimination refers to sellers conspiring to set the price of a product,usually higher than it would be in a free market.

When the value of the Canadian dollar increases by 20 percent against the major currencies in the previous quarter and drops by around 30 percent in the current quarter,it is referred to as:

A software company released its web browser for free.As a result,other software companies were forced to release their own web browser for free in order to stay in the market.This is an example of:

Mekong Airlines uses special technology to reduce the number of lost bags and make it easier to reroute bags if passengers change their flight plans.Which of the following technologies does it use to track passenger bags?

Cathy wants to open a grocery store in a community that has a large migrant population.What steps does Cathy need to take to make her store successful among the local Canadians as well as the different ethnic groups who have migrated to Canada?

A period of economic downturn when the economic growth of a country is negative for at least a couple of consecutive quarters is called:

The persistent increase in the prices of goods and services is called:

Kelly saw an advertisement of TV being sold half-price.When she visits a store to buy it,she is told that she needs to buy a projector,as well,for the offer.Kelly is a victim of:

Which of the following programs encourages consumers to recycle their food and yard waste to make compost for gardening?