Exam 3: Marketing Ethics

A retail store enters into an agreement to buy cheese from a large supplier.The retail store is bound by this agreement and cannot buy cheese from local dairy farms although its prices are lower.This is an example of:

Kelly visited a computer store looking for a model listed at $600.The salesperson stated that this model was out of stock and tried to sell her another model priced at $1,352.This is an example of:

Nate,born in 1960,is very individualistic.He ensures he has enough leisure time to pursue his interests.He is obsessed with maintaining his youth and loves rock 'n' roll.If these traits are typical of those of his generation,he is likely to belong to which cohort?

Describe how advertising children's products,especially food products,has changed over the years.

Describe the trends that have increased the difficulty that marketers face when trying to gain the attention of consumers.

Mary,Jane,and Brad were all born the year after World War II.Leisure time is a high priority for them.They have an obsession with maintaining their youth and love rock 'n' roll.They belong to the generational cohort of:

Which of the following statements is true of seniors?

A coffee shop chain opens across the street from a locally owned coffee shop.The base expenses for coffee and pastries are similar.However,the chain has corporate backing for support and therefore makes a decision to radically lower prices.Thus,it succeeds in attracting customers to its facility and eventually drives the local competitor out of business.This is an example of:

Parties that work with the focal firm are its corporate partners.

A car sales showroom displays a basic car with a very low price tag.Once a customer is interested,the salesperson persuades him or her to buy a more expensive model.This is an example of:

Generation X's quest for youth,in both attitude and appearance,provides a massive market for anti-aging products,cosmetics,pharmaceuticals,and biotechnology.

Which of the following statements is true of Generation X?

Diana is 66 years old.While shopping for products,she prefers to buy recognizable brands and is extremely quality conscious.Diana also prefers to shop at convenient locations.Which of the following generational cohorts does she belong to?

Suppose C $1.00 was worth US $0.809,and after nine months,the Canadian dollar increased to $1.50.This is an example of:

How do inflation,foreign currency fluctuations,interest rates,and recession affect a firm's ability to market goods and services?

Which of the following is true of the generational cohort of tweens?

A country allows millions of extra barrels of oil into the market to push prices downward.This squeezes smaller oil producers out of the market and expand the country's own market share.This act could be termed:

Which of the following statements is true of working-class consumers?

A restaurant has two menus,one printed in English,and the other printed in the local language.The prices on the English menu are double those on the other menu.The restaurant owners believe that if a customer cannot read the local language,he must be a tourist and will pay more.This is an example of:

Explain the concept of green marketing.