Exam 15: Supply Chain and Channel Management

FrostyFine allows customers to enter a draw when they make a purchase costing more than $50.The draws are conducted every week,and the winning customers who are selected through a random draw are rewarded with gifts.This promotional technique is an example of a:

Which of the following is a legislation that establishes the standards and requirements for the safety and sanitation of products?

Which of the following terms can be best defined as an item offered for free or at a bargain price to reward some type of behaviour,such as buying,sampling,or testing?

Which of the following offers potential customers the opportunity to try a product or service before they make a buying decision?

A firm named Pizzerio Inc.offers free pizzas based on a chance drawing of consumers who buy and fill up lucky-draw forms from its retail stores.This is an example of a sweepstake.

A company decides to market its products by featuring them in a reality television show.The celebrities in the show sometimes use the products,which in turn promotes the products.Which of the following advertisement techniques has the company used?

Which of the following are specifically designed to retain customers by offering premiums or other incentives to customers that make multiple purchases over time?

Manorek Inc.is a leading media company in the country of Lucidia.It is a reputed brand and is considered to be a trusted source of information by Lucidians.The company plans to enter another continent and wants to build the same kind of reputation in these markets.Manorek Inc.advertises to familiarize these new customers with the company and its reputation in Lucidia.What type of advertising would serve this purpose?

A new brand attempts to create awareness among its target customers.In which of the following stages of the AIDA model is the brand most likely to be found?

Which of the following is a feature of POP (point-of-purchase)displays?

Which of the following is a merchandise presentation typically placed at a store's checkout counter?

An online retailer sells a product to a customer through deception.This is an example of puffery.

A retailer decides to use POP (point-of-purchase)displays to promote one of its products.Which of the following is most likely to be the objective of this initiative?

According to the AIDA model,which of the following immediately leads to the action stage?

Explain the lagged effect.

A customer was delighted by the performance of a sales group after they had immediately responded and resolved the issues experienced by their customer.Which of the following service quality dimensions most likely aided in ensuring successful customer service?

Which of the following is a disadvantage of using samples as a consumer sales promotion tool?

Change Your Attitude is a reality television show in which participants from varying cultural backgrounds share a house.Marketers advertise in the show by letting the participants use their products and also by displaying products in the common areas of the house.This promotional strategy is an example of a:

A bar graph representing the stages in the AIDA model -Which of the following is the stage in the AIDA model that is associated with an actual purchase by customers?

Which of the following is an example of an institutional advertisement?