Question 1

In the context of relationship selling,which of the following service quality dimensions has a more subtle influence than others?

Accepted Answer

A)  Reliability 
B)  Responsiveness 
C)  Assurance 
D)  Empathy 
E)  Tangibles 
A)  Reliability 
B)  Responsiveness 
C)  Assurance 
D)  Empathy 
E)  Tangibles

Question 2

Advertisements that focus on public welfare and are generally sponsored by nonprofit institutions,civic groups,religious organizations,trade associations,or political groups can be best categorized as:

Accepted Answer

A)  public service announcements. 
B)  operational advertisements. 
C)  institutional advertisements. 
D)  corporate announcements. 
E)  product-focused advertisements. 
A)  public service announcements. 
B)  operational advertisements. 
C)  institutional advertisements. 
D)  corporate announcements. 
E)  product-focused advertisements.

Question 3

Which of the following is the two-way flow of communication between a buyer and a seller that is designed to influence the buyer's purchase decision?

Accepted Answer

A)  Co-operative selling 
B)  Personal selling 
C)  Trade promotion 
D)  Mass broadcasting 
E)  Consumer promotion 
A)  Co-operative selling 
B)  Personal selling 
C)  Trade promotion 
D)  Mass broadcasting 
E)  Consumer promotion

Question 4

Riders Corp.is an electric scooter brand in the country of Cambria.The brand has been growing at a high rate for many years.However,the brand's sales growth has declined in the current financial year.Riders Corp.decides to use mass advertising to attract customers to its brand again.In this scenario,which of the following types of advertising would best serve Riders Corp.'s purpose?

Accepted Answer

A)  Interpretive 
B)  Influential 
C)  Reminder 
D)  Persuasive 
E)  Informative 
A)  Interpretive 
B)  Influential 
C)  Reminder 
D)  Persuasive 
E)  Informative

Question 5

Charles Associates Inc.uses mass media advertising to communicate its festival products and to urge customers to buy the products during the festival season.It advertises after generating enough awareness about its products and the various schemes associated with them.Which of the following types of advertising does Charles Associates Inc.use?

Accepted Answer

A)  Informative 
B)  Reminder 
C)  Persuasive 
D)  Instructive 
E)  Educational 
A)  Informative 
B)  Reminder 
C)  Persuasive 
D)  Instructive 
E)  Educational

Question 6

FrostyFine Inc.applied a sales promotion technique for attracting new customers.According to this technique,if a customer buys two electronic products,they could pick a third product for free.This sales promotion used by FrostyFine can be best categorized as a:

Accepted Answer

A)  loyalty program. 
B)  rebate. 
C)  contest. 
D)  deal. 
E)  sweepstake. 
A)  loyalty program. 
B)  rebate. 
C)  contest. 
D)  deal. 
E)  sweepstake.

Question 7

Which of the following protects messages with no promotional or selling intent?

Accepted Answer

A)  Health Canada Food and Drug Act 
B)  Charter of Rights and Freedoms 
C)  Veteran's Bill of Rights 
D)  Canadian Radio-television and Telecommunications Commission 
E)  Competition Act 
A)  Health Canada Food and Drug Act 
B)  Charter of Rights and Freedoms 
C)  Veteran's Bill of Rights 
D)  Canadian Radio-television and Telecommunications Commission 
E)  Competition Act

Question 8

Which of the following generally enforces federal laws that ensure businesses in Canada operate in a fair and equitable manner?

Accepted Answer

A)  Canadian Telecommunications Commission 
B)  Health Canada 
C)  Advertising Standards Canada 
D)  Canada's Competition Bureau 
E)  Canadian Radio-television Commission 
A)  Canadian Telecommunications Commission 
B)  Health Canada 
C)  Advertising Standards Canada 
D)  Canada's Competition Bureau 
E)  Canadian Radio-television Commission

Question 9

Customers think of Albesco's refrigerator brand every time they think of a refrigerator.Which of the following is the stage of the AIDA model in which this brand awareness usually occurs?

Accepted Answer

A)  Decision 
B)  Action 
C)  Desire 
D)  Attention 
E)  Interest 
A)  Decision 
B)  Action 
C)  Desire 
D)  Attention 
E)  Interest

Question 10

The Slivereen Charity is a charitable organization working for the welfare of people in underdeveloped countries.The firm uses mass media advertisements in developed countries to generate funds for their initiatives in the underdeveloped countries.These advertisements are best categorized as:

Accepted Answer

A)  institutional advertisements. 
B)  operational advertisements. 
C)  public service announcements. 
D)  corporate announcements. 
E)  product-focused advertisements. 
A)  institutional advertisements. 
B)  operational advertisements. 
C)  public service announcements. 
D)  corporate announcements. 
E)  product-focused advertisements.

Question 11

Why is the Competition Act considered important legislation?

Accepted Answer

The Competition Bureau enforces the Comp

Question 12

A particular type of price reduction in which a portion of the purchase price is returned by the seller to the buyer is referred to as a:

Accepted Answer

A)  sweepstake. 
B)  rebate. 
C)  premium. 
D)  contest. 
E)  loyalty program. 
A)  sweepstake. 
B)  rebate. 
C)  premium. 
D)  contest. 
E)  loyalty program.

Question 13

Bakes is a leading biscuit brand.The brand is marketed by Feast Foods.The company's major target market is children younger than 15 years of age.To have consumers associate more value with its products,the company includes small plastic toys in the biscuit packages.This promotional technique is an example of a:

Accepted Answer

A)  coupon. 
B)  deal. 
C)  sample. 
D)  contest. 
E)  premium. 
A)  coupon. 
B)  deal. 
C)  sample. 
D)  contest. 
E)  premium.

Question 14

A company named DFS Inc.starts a marketing campaign to get people to try its innovative stain remover,but only 50 percent of the product trials result in actual sales.This is an example of the lagged effect.

Accepted Answer

A) True 
 B)False

Question 15

Explain the use of coupons in promotion with an example.

Accepted Answer

A coupon offers a discount on the price

Question 16

A customer refers to Windows,a product from Microsoft,when asked about an operating system.This sort of customer association primarily relates to the:

Accepted Answer

A)  interest stage of the AIDA model. 
B)  action stage of the AIDA model. 
C)  desire stage of the AIDA model. 
D)  decision stage of the AIDA model. 
E)  attention stage of the AIDA model. 
A)  interest stage of the AIDA model. 
B)  action stage of the AIDA model. 
C)  desire stage of the AIDA model. 
D)  decision stage of the AIDA model. 
E)  attention stage of the AIDA model.

Question 17

Which of the following is a method of prospecting in which salespersons telephone or go to see potential customers without appointments?

Accepted Answer

A)  Product placement 
B)  Sales contest 
C)  Trade show 
D)  Cold calling 
E)  Telemarketing 
A)  Product placement 
B)  Sales contest 
C)  Trade show 
D)  Cold calling 
E)  Telemarketing

Question 18

Which of the following statements is true about the AIDA model?

Accepted Answer

A)  It is a common model used by marketers when there is a delayed response to a marketing communication campaign. 
B)  It is a series of approaches that finalize a sales process by retailers. 
C)  It is used primarily in determining the best trade channel sales promotion technique. 
D)  It is a series of mental stages through which consumers move. 
E)  It refers to the various types of media available to communicate a marketing message. 
A)  It is a common model used by marketers when there is a delayed response to a marketing communication campaign. 
B)  It is a series of approaches that finalize a sales process by retailers. 
C)  It is used primarily in determining the best trade channel sales promotion technique. 
D)  It is a series of mental stages through which consumers move. 
E)  It refers to the various types of media available to communicate a marketing message.

Question 19

Closing the sale refers to the termination of a sale owing to the dissatisfaction of a customer.

Accepted Answer

A) True 
 B)False

Question 20

Which of the following statements is true of coupons?

Accepted Answer

A)  They usually reduce the demand for products. 
B)  They are rarely used in supermarkets. 
C)  They provide discounts on items even before they are purchased. 
D)  They allow for direct tracing of sales. 
E)  They have high redemption rates. 
A)  They usually reduce the demand for products. 
B)  They are rarely used in supermarkets. 
C)  They provide discounts on items even before they are purchased. 
D)  They allow for direct tracing of sales. 
E)  They have high redemption rates.

In the context of relationship selling,which of the following service quality dimensions has a more subtle influence than others?

Advertisements that focus on public welfare and are generally sponsored by nonprofit institutions,civic groups,religious organizations,trade associations,or political groups can be best categorized as:

Which of the following is the two-way flow of communication between a buyer and a seller that is designed to influence the buyer's purchase decision?

FrostyFine Inc.applied a sales promotion technique for attracting new customers.According to this technique,if a customer buys two electronic products,they could pick a third product for free.This sales promotion used by FrostyFine can be best categorized as a:

Which of the following protects messages with no promotional or selling intent?

Which of the following generally enforces federal laws that ensure businesses in Canada operate in a fair and equitable manner?

Customers think of Albesco's refrigerator brand every time they think of a refrigerator.Which of the following is the stage of the AIDA model in which this brand awareness usually occurs?

The Slivereen Charity is a charitable organization working for the welfare of people in underdeveloped countries.The firm uses mass media advertisements in developed countries to generate funds for their initiatives in the underdeveloped countries.These advertisements are best categorized as:

Why is the Competition Act considered important legislation?

A particular type of price reduction in which a portion of the purchase price is returned by the seller to the buyer is referred to as a:

A company named DFS Inc.starts a marketing campaign to get people to try its innovative stain remover,but only 50 percent of the product trials result in actual sales.This is an example of the lagged effect.

Explain the use of coupons in promotion with an example.

A customer refers to Windows,a product from Microsoft,when asked about an operating system.This sort of customer association primarily relates to the:

Which of the following is a method of prospecting in which salespersons telephone or go to see potential customers without appointments?

Which of the following statements is true about the AIDA model?

Closing the sale refers to the termination of a sale owing to the dissatisfaction of a customer.

Which of the following statements is true of coupons?

Overview of Marketing

Developing Marketing Strategies and a Marketing Plan

Marketing Ethics

Analyzing the Market Environment

Consumer Behavior

Business-To-Business Marketing

Global Marketing

Segmentation, Targeting, and Positioning

Marketing Research

Product, Branding, and Packaging Decisions

Developing New Products

Services: The Intangible Product

Pricing Concepts for Establishing Value

Strategic Pricing Methods

Retailing and Multichannel Marketing

Integrated Marketing Communications

Advertising, Public Relations, and Sales Promotions

Filters

Exam 15: Supply Chain and Channel Management

In the context of relationship selling,which of the following service quality dimensions has a more subtle influence than others?

Advertisements that focus on public welfare and are generally sponsored by nonprofit institutions,civic groups,religious organizations,trade associations,or political groups can be best categorized as:

Which of the following is the two-way flow of communication between a buyer and a seller that is designed to influence the buyer's purchase decision?

FrostyFine Inc.applied a sales promotion technique for attracting new customers.According to this technique,if a customer buys two electronic products,they could pick a third product for free.This sales promotion used by FrostyFine can be best categorized as a:

Which of the following protects messages with no promotional or selling intent?

Which of the following generally enforces federal laws that ensure businesses in Canada operate in a fair and equitable manner?

Customers think of Albesco's refrigerator brand every time they think of a refrigerator.Which of the following is the stage of the AIDA model in which this brand awareness usually occurs?

The Slivereen Charity is a charitable organization working for the welfare of people in underdeveloped countries.The firm uses mass media advertisements in developed countries to generate funds for their initiatives in the underdeveloped countries.These advertisements are best categorized as:

Why is the Competition Act considered important legislation?

A particular type of price reduction in which a portion of the purchase price is returned by the seller to the buyer is referred to as a:

A company named DFS Inc.starts a marketing campaign to get people to try its innovative stain remover,but only 50 percent of the product trials result in actual sales.This is an example of the lagged effect.

Explain the use of coupons in promotion with an example.

A customer refers to Windows,a product from Microsoft,when asked about an operating system.This sort of customer association primarily relates to the:

Which of the following is a method of prospecting in which salespersons telephone or go to see potential customers without appointments?

Which of the following statements is true about the AIDA model?

Closing the sale refers to the termination of a sale owing to the dissatisfaction of a customer.

Which of the following statements is true of coupons?

Overview of Marketing

Developing Marketing Strategies and a Marketing Plan

Marketing Ethics

Analyzing the Market Environment

Consumer Behavior

Business-To-Business Marketing

Global Marketing

Segmentation, Targeting, and Positioning

Marketing Research

Product, Branding, and Packaging Decisions

Developing New Products

Services: The Intangible Product

Pricing Concepts for Establishing Value

Strategic Pricing Methods

Retailing and Multichannel Marketing

Integrated Marketing Communications

Advertising, Public Relations, and Sales Promotions

Filters